There are quite many factors required to complete a specific task or job responsibility in a successful manner. All the tangible factors such as monetary rewards, awards, acclamation, and gifts to the employees during special events such as their birthdays, anniversaries, and during festivals such as Christmas and New Year’s have a significant effect.
And intangible factors such as appreciation for work, training and development, and giving challenging tasks and responsibilities to the staff add to the momentum. And all of it boils down to the main and the most vital factor that is motivation.
The Importance of Motivation and its Effect on Performance
1) Enhances productivity
When the management of the firm realizes the Importance of Motivation it constantly strives to makes its staff valued and works on the efforts for their training and development. And this fundamental of the firm instills the feeling of motivation and being valued in the minds of the employees. And this results in the enhanced levels of productivity and work efficiency of the staff.
It has a two-way effect, being highly motivated employees complete their duties and responsibilities in the most efficient and effective manner that makes them learn new things expanding their horizons. Plus the management of the firm will be able to elevate its sales and profits due to the enhanced levels of productivity.
2) Retains the quality workforce
It has been the thumb rule of the management and business ventures that the key members of the management cannot attain the goals of higher sales and profits just by themselves. They need a strong back and support of the quality and expert workforce that stands by the company through all the thick and thin and amidst the stringent and tough deadlines.
Hence, it is quite vital for the company to understand and follow the Importance of Motivation in their work culture. It helps reduce the attrition rate and retains the quality and expert workforce that works as an integral part of the firm to accomplish all the short term and long term goals.
3) The flow of communication
When the employees of the firm feel valued and motivated by the reporting manager and the key members of the management, there is a fair and transparent flow of communication within the organization as a whole. And this results in the exchange of ideas that are novel and innovative in nature and are quite beneficial for the growth and development of the firm.
And when the case of totally opposite of the above mentioned, employees refrain to share their ideas and knowledge as they know that it won’t be appreciated and taken into consideration.
4) The positive image of the firm
We have discussed this specific theory quite a number of times before in the previous articles and blogs, but it holds quite an important place in each and every aspect of the management. Employees are the first and foremost brand ambassadors of the firm as they know the company inside out, its values, work culture, ethics followed by the management, and much more.
And if they are valued and motivated, they will share positive feedback with their family and friends. And this results in the amazing word of the mouth publicity of the firm that showcases the brand in a positive light. Hence, it is quite imperative for the management to realize the Importance of Motivation within their ethics and work culture.
5) Attracts positive talent
When there is a positive word of mouth about the firm in the market and industry as a whole highlighting the fact that the employees are valued and motivated, it attracts positive talent and workforce. As all the job aspirants wish to work and get associated with the company that values and motivates its staff through fair appraisal techniques, no personal bias, and training and development.
And all of it helps the firm to carve a niche for itself in the industry beating the ever growing and tough competition in the market with the support of the best of the minds in the business.
6) Competitive advantage
When the management of the firm realizes and follows the Importance of Motivation, it gains an edge over its arch rivals and contemporaries in the market. As it has the best of talent in the form of employees, investors, vendors, and partners that strives their best of efforts to make the firm grow and flourish. And the firm is able to attain its objectives of higher sales, elevated profits, and enhanced brand value giving it a competitive advantage in the market.
7) Positive environment
When the management of the firm gives equal levels of importance, value, and motivation to each and every employee despite the expertise and title, the overall environment and culture are quite positive in nature. And this has a cascading effect resulting in higher work efficiency, higher productivity, good interpersonal communication, and a positive environment in the firm.
There are quite many benefits when the company realizes the Importance of Motivation in its work culture and environment, and one of them is innovation. And this specific benefit is quite crucial for the growth of the firm. Motivated employees and third parties suggest the ideas, techniques, processes, and procedures that are quite novel and innovative in nature.
This aspect helps the firm to come up with the product and service offerings along with the marketing and promotional techniques that are new, novel, and innovative in its overall approach. This also attracts the attention of the customers and helps the brand and company as a whole to add the feature of innovation to its list of aims and objectives.
Considering all the above-mentioned points and factors, it can be very well concluded that it is very significant for the management of the firm to realize, understand, and follow the Importance of Motivation. In fact, it should be the very first ethic and practice that the firm has to inculcate within its work culture.
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