The hair care experts of the century, Sunsilk is one brand which is known to love your Hair and get it straight or curly or dark or smooth or just the way you like it. From the house of Hindustan Unilever, Sunsilk is a popular brand in the Hair care segment and works with various brand names. It is known as Sedal in Latin America, Seda in Brazil and Elidor in Turkey.
Here is the SWOT analysis of Sunsilk.
Strengths in the SWOT analysis of Sunsilk
Unique Marketing strategy – One of the key takeaways of the marketing strategy of Sunsilk is the fact that they brought in Hair care experts to design each type of heir shampoos and each one of their shampoos is endorsed by a Global hair care expert. Naturally, the shampoos have a global pull because just like you go to a restaurant when you hear the name of a star chef, you will buy a shampoo when you know a star expert has designed them with hand picked ingredients. Furthermore, the ads are designed so that each hair care expert is [Read more…]