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Home » SWOT articles » SWOT Analysis of Voot

SWOT Analysis of Voot

June 16, 2020 By Hitesh Bhasin Tagged With: SWOT articles

Voot is a popular Indian subscription video-on-demand service. It was launched during the year 2016 and is headquartered in Mumbai, India. It is the online form of Viacom 18. Voot is Viacom 18’s platform for advertising and video on demand. Voot has its presence in India, and it hosts about 40,000 video content hours. It includes various shows form many channels like Nickelodeon, MTV, and Colors.

It has content in many languages like Tamil, Kannada, Marathi, Gujarati, Bengali, and Telugu. During the initial days of 2020, Voot has introduced a paid subscription service call the Voot Select. The original series of Voot are made available only to the paid subscribers. Some of the TV shows are streamed a day prior before it launches to TV for their paid subscribers.

SWOT Analysis for Voot

The SWOT analysis of Voot differentiates all the main strengths, weaknesses, opportunities, and threats that give support to the company to increase its growth. Readout this article, to get an understanding of where Voot stands.

The SWOT analysis of Voot specifies the brand’s strengths in which the brand is good and what separates it from its competitors, its weakness that stops the brand from performing well and should focus on to improve. It lists its opportunities that the brand can use to increase its market share and brand value. It also indicates the threat that the brand foresees and has the potential to harm the brand.

To make sure that Voot meets the long-term competitive advantage, it must address the various concerns highlighted in the SWOT analysis of Voot.

Let us discuss on the SWOT analysis of Voot.

Table of Contents

  • Strengths
    • 1. Strong Brand Name
    • 2. Voot’s Excellent Features
    • 3. Large Customer Base
    • 4. Culture
    • 5. Production Scale
    • 6. Good financial health
  • Weaknesses
    • 1. Poor Customer Service
    • 2. Lack of flexibility in the supply chain
  • Opportunities
    • 1. Increase in the customer base
    • 2. Collaboration with local players
    • 3. High-end products
    • 4. Less of New Entrants
  • Threats
    • 1. Criticism by environment protection groups
    • 2. Piracy
    • 3. Competitors
    • Related posts:
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Strengths

Strengths in the SWOT Analysis of Voot

1. Strong Brand Name

Voot has a strong brand name, and many customers much opt it. Voot has almost 35,000 hours of excellent and exciting content for various audiences who have varied preferences and choices. Voot having a good brand name is indeed an excellent strength for the brand.

2. Voot’s Excellent Features

Voot being a video-on-demand service, provides many services and has excellent features. Its features are

    • Chromecast Support – This feature allows users to cast their favourite shows directly into your chosen screen.
    • Channel-wise Discovery – This feature allows users to select to view shows based on the preference of the user’s channel. It could vary from Colors to Nickelodeon, to MTV, and many more.
    • Language and Category Sorting – This feature allows users to filter the various shows based on category and language.
    • Choosing Video Quality – This feature has carefully designed modes that include toggling between based on your data plans like data saving, auto, and high quality.
    • Voot Originals – This feature allows the users to catch the best originals by the platform in one place. Fresh content in from of the viewers.

3. Large Customer Base

Voot has a large customer base, and this is a leading strength for the brand. Voot customer base enjoys its feature, and its customer base spans across the country.

4. Culture

Voot connects in the world of connected screens maintains an influential culture of process and various innovation of products. Voot’s top management supports creative and innovative ideas. Employees are encouraged to contribute to the different problem-solving process.

5. Production Scale

Voot has a large production scale that helps the company to get the benefits of the sale economy. A large range of production would increase the company’s competitive strength. This would also enable the company to create good quality products at a nominal price.

Also Read  SWOT Analysis of Emami

6. Good financial health

Having been in the industry for the past four years, Voot has a strong financial backup. This is a leading strength for the brand because it can venture into any new products for its growth.

Weaknesses

Weaknesses in the SWOT Analysis of Voot

1. Poor Customer Service

Voot has a significant weakness in not providing good customer service. This has been a point that would hit Voot’s reputation. While the brand has poor customer service, it would hit on the customer base strongly.

This is indeed a parameter when the company should work on it before it loses its reputation to the customer.

2. Lack of flexibility in the supply chain

Voot sees a significant challenge in its supply chain. It does not have a flexible supply chain process. This is also a weakness for the brand as when the supply chain is not proper; it might lead to confusion of the entire system.

Opportunities

Opportunities in the SWOT Analysis of Voot

1. Increase in the customer base

The company sees more opportunities in the market on increasing its customer base. So, Voot should find out new marketing strategies to expand its customer base.

The brand can enter various social media platforms to build its brand awareness, thereby leading to increase customer base. When the customer base grows, the revenue of the brand also increases.

2. Collaboration with local players

Voot sees a significant opportunity of getting tied with local players to increase its service. When expanding its reach to many people with the help of local players coupled with an increase in its services, Voot sees a huge opportunity.

Its overall customer base increases along with its facilities that would keep the brand on the top.

3. High-end products

Voot should venture into providing high-end products which are of the current trend. So, it should always keep its services up to date to meet the current trend in the industry.

4. Less of New Entrants

There is less of a new entrant in this industry due to the strict government regulations. Due to the strict rules, the new entrants are less and thereby seeing a massive opportunity for Voot to flourish in the market.

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Threats

Competitors 

1. Criticism by environment protection groups

There is growing criticism by the environment protection groups. This is a severe threat to the brand and would affect its reputation.

2. Piracy

This brand sees a threat in digital piracy. It is more impacted when people across the country try to download online media content. This is a significant threat to the brand a would impact its reputation.

3. Competitors

Many such videos on-demand service companies exist, and this is a significant threat to the brand. Having many companies in such an industry would attract customers to other platforms. Also, customers would have a variety of platforms to go in for. Voot might find it tough to get new customers and to retain the existing one.

Conclusion

The SWOT analysis of Voot mentioned in this article has highlighted the main strengths of the brand that comes up from its brand name, its excellent features for the customers, having a large customer base, following a good culture for the service to the customer, having a production sale in place, and maintaining good financial health.

Its weakness is seen from its poor customer service, its lack to retain existing customers, and its lack of flexibility with regards to the supply chain. Its opportunities are seen on increasing its customer base, collaborating with local players, introducing high-end services and products, and having seen fewer entrant in this industry.

It sees a considerable threat from the criticism by the environment protection groups, piracy issues, and many competitors.

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During the initial years, Huawei focused its manufacturing on phone switches, and over the years it has expanded its business to include various operations like developing telecommunication networks, providing equipment to enterprises, and providing consulting and operational services. The company has about 194,000 employees as of the end of 2019. Huawei has provided its services and products to approximately 170 countries across the world. The company aims to reach digital to every person, organization and looking forward to connecting the world fully. The brand serves about three billion people worldwide. Huawei’s mission is to expand the technology benefits to all places. To achieve this, the company has created a digital inclusion strategy, and it focuses on three main areas: - Technology - Applications - Skills The SWOT analysis of Huawei differentiates all the main strengths, weaknesses, opportunities, and threats that helps the company to identify its internal and external environment. Readout this article, to get an understanding of where Huawei stands. The SWOT analysis of Huawei indicates the strengths of the brand in which the brand is good and what distinguishes it from its competitors, its weakness that would halt the brand to do well, and its focus point. It lists its opportunities that the brand can use to increase its market share and brand value. It also throws light on the threat that has the potential to harm the brand. To make sure that Huawei meets the long-term competitive advantage, it must address the various concerns highlighted in the SWOT analysis of Huawei. Let us discuss on the SWOT analysis of Huawei. Strengths in the SWOT Analysis of Huawei 1) Large Product Portfolio – One of the main strengths of the brand is its extensive product portfolio. Huawei has its fastest growth in producing wide ranges of smartphones. Huawei is one of the top three smartphone brands and the top two in the international market of smartphones. Every year, the number of smartphone deliveries keeps increasing. As the brand has a higher smartphone sale every year, it is shown in its higher profits. Apart from smartphones, the company produces various other products like mobile and fixed broadband networks, tablet computers, multimedia technology, dongles, Harmony OS, and Smart TV. All its products and services targeted to enterprises and individual users as well. Huawei’s entire business is separated into three segments. They are enterprise business, consumer, and carrier. 2) Innovation in Technology – Yet another strength of the brand is its innovation in its technology. Ever since its formation, the company has maintained a significant focus on research and innovation. Every year, the brand invests a considerable amount of money in research and development. Each year the amount keeps increasing, and hence many innovative technologies are coming up from this brand. Due to its strong focus on research and development, Huawei has been a leading player in the smartphone industry and the 5G technology as well. The company also invests a massive amount in Artificial Intelligence technology and sees a faster growth. As there is always some kind of development in technology still, it considers a more rapid growth among international players. 3) Leading Position in the Smartphone Market – Being a leading player in the smartphone industry, Huawei produces and sells many smartphones to the market. This has been its leading revenue source. The smartphone deliveries of the brand have been increasing, and so, the revenue is also on the rise. Huawei is the second leading player in the smartphone industry next to Apple. During the year 2018, the company’s smartphone deliveries turn out to be about 223 million units. Even though the smartphones of Huawei come with innovative technology and good cameras, its prices are feasible, and due to this, its market share has increased at a high level. 4) International Presence – The brand has an excellent global reach, and this is also a primary strength of the brand. Over the years, the company has expanded globally, leading to a good revenue, market share, and a strong customer base. Being a Chinese brand, Huawei has its business operations in about 170 countries, and it works with many large networks of distributors, suppliers, and business partners from various parts of the world. 5) Competitive Pricing – Yet another strength of the brand is its competitive pricing. This is one main reason for the brand to accomplish popularity and growth faster. The brand has a proper strategy that focuses on lower prices and quality. This has resulted in having a significant market share at the international smartphone market, thereby increasing its revenue. The company has many products that are priced feasibly and targets all economic classes of people. 6) Customer Value – Huawei have partners with various associations that provides network products and solutions that are simple, intelligent, innovative, trustworthy and secure. The brand also opens for ICT capabilities for enterprise customers and provide them with various solutions that are secure, innovative, and trustworthy. The brand makes use of multiple innovations in its smart devices and improves people’s digital experience. 7) Secure and Stable Network Operations – The top priorities of the brand were always focused on privacy protection and cybersecurity. Huawei always believes in the power of transparency and honesty. The company is always focused on improving their software engineering capabilities and business continuity while increasing the networks. Huawei has worked for about 30 years with carrier customers to create over 1,500 networks in nearly 170 countries. In an organized way, the company has tried to connect about three billion people across the world. Even in this vast network, the brand strives to maintain a right track of security. Weaknesses in the SWOT Analysis of Huawei 1) Many Controversies – The brand has many controversies ever since its formation, which seems to be a massive weakness for the brand. It also has a tainted image in the global market. Apart from controversies related to espionage, there are many more who tainted Huawei’s image in many Western nations and mostly in the US. This can be blamed due to the rivalry between the US and China and the close connection between the Chinese government and Huawei. Even now, Huawei’s image is considered a great weakness for the brand. Also, the brand has been accused of using its resources for espionage purpose. As it has lost the AT&T support in the US, it has ended up losing support from many other US partners also. 2) Weak Market in the US – The leading smartphone market in the US and Huawei has not positioned well in the US market. This is also a great weakness for the brand as the US being the leading smartphone market, and Huawei is not able to place itself there. People in the US mostly refrain from purchasing the Huawei handsets. While the company has faced investigations on many issues in the US, Canada, and Britain, the brand does not seem to be a big hit in these regions. As days pass, Huawei’s position in the US market keeps growing weaker in the United States. Also, the US government is keen on not allowing the brand to flourish in the US market. 3) Lack of Capital – The company always sees a cash shortage. As compared to other top brands in the world, Huawei’s capital is very less. The company has very little capital for its operations. Hence, they need to be extremely careful while planning their business operations. Also, due to its shortage of money, it has little money to go in for branding or marketing. To make the brand reachable, it should invest a considerable amount in marketing or branding. This becomes a great weakness for the brand. 4) Weak Brand – As Huawei has less capital, it does not have a sharp brand image. There is a lack of marketing for the brand, and due to this, it is a weak brand. Even though the brand has a sharp image in a few countries, it has less popularity in most of the top markets. Being a weak brand and as it affects the brand image, this is indeed a great weakness for the brand. Opportunities in the SWOT Analysis of Huawei 1) AI and 5G Technologies – Huawei has seen a lot of opportunities using its research and development. Being a leading player in the smartphone industry, the company has also seen a significant advantage in 5G technology. The brand should focus more on the AI and 5G technologies, and it has already had success in venturing into the 5G technology. Both the technologies AI and 5G are profitable are for any smartphone industry. So, the company sees a lot of opportunities in entering more into these technologies. 2) Marketing – As Huawei is strong as a technology firm, its marketing strategy is weaker as compared to its competitor. Instead of making use of a marketing strategy and consistent branding, the brand has depended mostly on its pricing strategy and product quality to increase its customer base and market share. Being a leading brand in technology, it must have a strong marketing strategy in place and is essential for its core business strategy. It should focus more on a marketing strategy to get a higher brand image. 3) Retail Chain – At the international level, the brand makes use of online channels for its sales. Currently, Huawei has created a good position, and it sees more opportunities to expand its presence in the global market by taking efforts to develop its brand retail chain. Along with marketing, the company should be able to drive more sales and get customer loyalty. Threats in the SWOT Analysis of Huawei 1) Competitors – The smartphone industry sees a lot of competition over the years, and it keeps growing at a fast pace. As the company has been recognized as a top brand in the smartphone industry, it does face many competitions from many foreign brands and Chinese brands as well. Its competitors include Apple, Xiaomi, Samsung, etc. Hence, seeing many players in the smartphone industry is a significant threat to the company. 2) Regulatory Pressures – Many regulatory and political pressures are increasingly projecting a severe threat to global players in technology. The international business of Huawei is being threatened by the political pressures and the trade war that takes place between China and the US. It is not only with the US that it faces threats but also with other leading markets like Canada, Britain, and Japan. Huawei faces intense political pressure, that is a significant threat to its development. This would drastically limit the Huawei’s international business. 3) Trade Pressures – There has always been trading tensions between China and the US, and this has been big trouble for the brand. This is due to the fact about the relationship that the technology company has with the Chinese government. This is also a threat to the business. Conclusion Huawei has flourished in the international market in less time. In recent years, the company has developed its smartphone industry. With the increase of smartphone, the brand has seen significant growth in the market. The SWOT analysis of Huawei mentioned in this article has highlighted the main strengths of the brand that comes up from its extensive product portfolio, innovation in technology, leading position in the smartphone industry, having an international presence, maintaining feasible pricing, have an excellent value-form customer, and providing secure and stable network operations. Its weakness is seen from its many controversies, a weak presence in the US, less capital, and a weak brand. It sees a significant opportunity on entering AI and 5G technologies, focusing more on marketing, and having a strong retail chain. Its threat is from its competitors in the smartphone industry, various regulatory pressures, and trade pressures among the US.SWOT Analysis of Huawei SWOT analysis of Fila
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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

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