Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of American Express – AMEX SWOT analysis

SWOT analysis of American Express – AMEX SWOT analysis

May 16, 2019 By Hitesh Bhasin Tagged With: SWOT

American Express is an American multinational organization that is headquartered in New York and is involved in the business of financial services.

Table of Contents

  • SWOT analysis of American express
    • Strengths in SWOT analysis of American Express
    • Weaknesses in SWOT analysis of American Express
    • Opportunities in SWOT analysis of American Express
    • Threats in SWOT analysis of American Express

SWOT analysis of American express

Strengths in SWOT analysis of American Express

Brand Strength – American Express, also called as AMEX has the advantage of being one of the most valuable brands in the world. As of 2016, it is the 59th highest ranked Brand in the world. The goodwill that it has built for itself helps it to achieve a great response to its new initiatives.

Employee Strength – The company has over 60,000 employees and the levels of employee satisfaction are high. A satisfied, happy and a diverse workforce make for a great place to work.

Market Capital – American Express has a market capital of around $ 60 billion and is one of the largest players in the world in the area of financial services.

Credit Card Schemes – Its global recognition and high usage make American Express a trusted brand. Its tie ups with multiple companies to provide loyalty programmes, credit card programmes etc., make it a very popular choice all over.

International usage – One of the major advantages of American express is that it is known as the safest credit card to be used when you are traveling internationally.

Status symbol – American express is a status symbol and can be obtained only by high net worth individuals and people who are offered the credit card. Not everyone is given the advantage of possessing a credit card. Naturally in rich circles, holding an American express card becomes an immediate indicator of wealth.

SWOT analysis of American express

Weaknesses in SWOT analysis of American Express

Traveller’s Cheque Business – The traveller’s cheque business of American Express is sharply declining and needs to be revived.

Lack of Debit Cards – Another concern is the lack of American Express debit cards. While American Express credit cards are widely seen, debit cards are not. Filling this cap can be useful for the company.

Lack of other products – The product line of American express is focused on one or two main products. But additional financial products by American express and implementation of cross selling will help AMEX a lot.

Opportunities in SWOT analysis of American Express

Expansion – There is huge scope in market expansion for American Express. The company doesn’t have a very strong global presence and can get competitive in global markets.

Innovative Schemes – Another opportunity that presents itself for American Express is the innovativeness of the schemes that are offered to attract more customers.

Increase in usage of debit cards – Increasing the penetration of debit cards in emerging economies is a great opportunity too. Emerging economies have a lot of debit card users as debit cards are used a lot to withdraw cash and this can be tapped by American Express

Leveraging Financial brand equity – American express is a known brand in the financial community. It can leverage this equity by offering more financial products and increasing its own turnover as well.

Threats in SWOT analysis of American Express

Rivals – While American Express is a leader in its area of operations, it is not the only one. There are lots of big fish in the sea that are eager to capture market share. Staying ahead of competitors is a challenge and it poses a threat.

Nature of business – Also, the very nature of business that American Express is in poses a threat to it. Volatile economic conditions and financial uncertainties make the system very susceptible to failure. Government regulations also put barriers on a lot of activities and staying highly profitable becomes a challenge.

Competitors – Visa and Mastercard are the major competitors to American Express and are also very popular names.

Bad debts – Obviously, with the type of customers that American express has, bad debts are not something of a major threat. However, when the fish is big, the loss can be big too. Naturally, a single bad debt will be of a huge amount in the case of American express.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT Analysis of American Airlines
  2. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  3. SWOT analysis of Apple Inc – Apple SWOT analysis
  4. SWOT Analysis of Huawei
  5. SWOT Analysis of Sony
  6. SWOT Analysis of Prada
  7. SWOT analysis of Pantene – Pantene SWOT analysis
  8. SWOT analysis of Wells Fargo
  9. SWOT analysis of FedEx – FedEx SWOT Analysis
  10. SWOT Analysis of VISA

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collaboration – Definition, Importance, Types and skills
  • College vs University – Differences, Types, Pros and Cons
  • Common Stock – Definition, Classification and Examples
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved