Mahindra Holidays and Resorts India Ltd is a part of the leisure sector of the Mahindra group. It is known for its family holiday packages with emphasis on quality. Reliability Trust and Customer Satisfaction are the three core values that continue to propel its growth.
The company’s flagship brand – Club Mahindra was started in 1996 and today it boasts of over 50 resorts to its name and a customer base of more than 240000. Mahindra Holidays and Resorts India Ltd has followed a two-tier approach in their journey so far.
Firstly, they aim to provide variety to customers, giving them an array of options ranging from hill stations to beaches. Next, they ensure that the service quality is top notch at every touch point. Good Living and Happy Families is their Motto.
The plans offered are customized to cater to different needs. One has the option to select a type of membership ( Season), the type and number of rooms – a single room, double room, studio and so on. The company is headed by CEO Kavinder Singh who took over on 3rd November 2014.
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Strengths in the Swot Analysis of Club Mahindra holidays
The wide range of Resort Options
Club Mahindra has an astounding list of holiday options. To make the choice easier for the member the holiday options are classified according to Beach, City, Desert, Hill Station, Waterfront, Jungle and even Himalayan! Indeed from Kalimpong in the West to Kanha in the east, From Dharamshala to Puducherry, members are spoilt for choice.
The company endeavors to add new and lesser known locations to its list – the latest being the scenic Ashtamudi in Gods Own Country. Club Mahindra also has a presence in Kashmir – with the option of staying in a House Boat! For those who crave to travel beyond the boundaries of the Indian Subcontinent, Club Mahindra has International destinations too.
Singapore, Thailand, Malaysia, and Dubai are popular choices for International Vacationers.In Finland, Club Mahindra has its presence with clubs like Caribia, Salla and the beautiful Holiday club Saimaa on the banks of the famous Finland river.
Fantastic Service Quality
The common facet across all the properties of Club Mahindra is the Superior service quality. The entire experience of a holiday is further enhanced with the ever friendly staff. In today’s fast-paced world people have become increasingly finicky about the experience and are willing to dish out more for a seamless holiday trip.
Club Mahindra staff are courteous and are always ready to lend a helping hand. Here, the brand has gone an extra mile and focused on curating custom holiday experiences depending on the member option, the property, the time of the year, etc.
This is a distinguishing feature that sets it apart from its competitors.
Weaknesses in the Swot Analysis of Club Mahindra holidays
Inconsistent Booking Policies
One bone of contention among club Mahindra members has been the inconsistent (and at times unexplainable) booking policies. For the different tiers of membership there exists different guidelines. For some of the popular properties, the booking is to be done a whole 6 months prior.
This is inconvenient to a lot of members as sudden changes in the travel plan or last-minute changes cannot be accommodated suitably. The company has been working on regulating this and making it more feasible for members.
Opportunities in the Swot Analysis of Club Mahindra holidays
Programs for foreigners
The incredible India program and other initiatives have paved the way for numerous foreigners to visit our country. Tourism is rapidly on the rise. Club Mahindra has high brand recall owing to its successful advertisement campaigns.
This can very well be leveraged to create custom trips and tour packages for Internationals. Popular tourist destinations like Ashawati, and Kampong, can be combined with a sightseeing tour to create a custom package.
Most recently Club Mahindra has joined hands with TripXOXO to create unique and fulfilling travel experiences. Furthermore, Club Mahindra has invested a larger share in its Finland Properties and has also inked a deal to start operations in Sri Lanka.
Domestic Travel on the rise
A lot of Indians have come to the realization that India has numerous scenic havens. Traveling within one’s budget has taken a new meaning altogether. Club Mahindra offers memberships – Purple, Red, White, and Blue with Blue being the basic pocket-friendly option and the purple package includes all features. The basic membership feature – Blue consists of two features – travel during monsoon season and travel when the resorts are not fully occupied.
National holidays, festivals, vacations, special times of the year are exclusive options offered as we upgrade the membership.
Threats in the Swot Analysis of Club Mahindra holidays
Changing Landscape
Competitors like Sterling Resorts and Clubyellowz are not major threats to Club Mahindra’s membership pie. In fact, as per recent reports, Sterling Resorts revenue was close to 5 % the revenue of Club Mahindra. Clubyellowz another competitor generates about 0.3 % of the revenue of Club Mahindra.
While these may not be major threats to Club Mahindra’s foothold, the steady influx of International Holiday Giants may cause a few flutters. Another reason for the alarm bells is the rise and rise of players like Oyo. Oyo is not a holiday package provider per se but with the recent funding, it is only growing from strength to strength.
Oyo is a budget-friendly option for the middle-income traveler who is looking for a no-frills travel experience. Apart from all this one persistent factor is the political and economic scenario in the country.
A stable government and healthy market factors will always contribute to the increase in members.
