SWOT analysis of Big Bazaar

The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar.

Strengths in the SWOT analysis of Big Bazaar

• High brand equity enjoyed by Big Bazaar
• State of the art infrastructure
• A vast variety of stuff available under one roof
• Everyday low prices, which attract customers
• Maximum percent of footfalls converted in sales
• Huge investment capacity
• Biggest value retail chain in India
• It offers a family shopping experience, where entire family can visit together.
• Available facilities such as online booking and delivery of goods

Weaknesses in the SWOT analysis of Big Bazaar

• Unable to meet store opening targets on time
• Falling revenue per sq ft
• General perception: ‘Low price = Low quality’
• Overcrowded during offers
• Long lines at billing counters which are time consuming
• Limited only to value offering low price products. A no of branded products are still missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen,

Opportunities in the SWOT analysis of Big Bazaar

• A lot of scope in Indian organized retail as it stands at approximately 4%.
• Increasing mall culture in India.
• More people these days prefer to visit big stores where they can find large variety under one roof

Threats in the SWOT analysis of Big Bazaar

• Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hypercity and D mart.
• Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases
• Changing Government policies
• International players looking to foray India

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