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Home » SWOT articles » SWOT analysis of Big Bazaar

SWOT analysis of Big Bazaar

February 1, 2019 By Hitesh Bhasin Tagged With: SWOT articles

The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar.

Strengths in the SWOT analysis of Big Bazaar

  • High brand equity enjoyed by Big Bazaar
  • State of the art infrastructure
  • A vast variety of stuff available under one roof
  • Everyday low prices, which attract customers
  • Maximum percent of footfalls converted in sales
  • Huge investment capacity
  • Biggest value retail chain in India
  • It offers a family shopping experience, where entire family can visit together.
  • Available facilities such as online booking and delivery of goods

SWOT analysis of Big Bazaar

SWOT analysis of Big Bazaar

Weaknesses in the SWOT analysis of Big Bazaar

  • Unable to meet store opening targets on time
  • Falling revenue per sq ft
  • General perception: ‘Low price = Low quality’
  • Overcrowded during offers
  • Long lines at billing counters which are time consuming
  • Limited only to value offering low price products. A no of branded products are still missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen,

Opportunities in the SWOT analysis of Big Bazaar

  • A lot of scope in Indian organized retail as it stands at approximately 4%.
  • Increasing mall culture in India.
  • More people these days prefer to visit big stores where they can find large variety under one roof

Threats in the SWOT analysis of Big Bazaar

  • Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hypercity and D mart.
  • Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases
  • Changing Government policies
  • International players looking to foray India

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Also Read  SWOT analysis of Reliance Jio
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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

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  1. Nohar says

    Big bazaar

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