College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
What is Buyer’s Market? Definition, Examples & Buyer vs Seller’s Markets
A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…
Brand Experience – Definition, Strategies and Examples
Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
What is Business-to-Consumer (B2C)? A Complete Guide (Updated 2025)
Directly selling goods and services to consumers is called business-to-consumer (B2C). Retailers often target specific clients or end-users with this strategy. B2C has extended into…
What is Business-to-Business (B2B)? Definition, Examples & How to Use
Business-to-business is a business model in which a business makes products or services for another business instead of an individual consumer or end-user. Most wholesale…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2025
Multi-level Marketing, often called MLM, is a sales strategy emphasizing selling products and recruitment. In an MLM strategy, salespeople are incentivized to sell inventory and…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
12 Marketing Goals Examples to Achieve Your Objectives
Marketing goals are necessary for two primary reasons. First, because there is so much competition, certain firms succeed thanks to innovative growth techniques; second, you…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Marketing Intelligence – Definition, Types, Importance, and Collection
What is Market Intelligence? Market Intelligence is a type of data-driven analysis that helps businesses gain better insight into their markets, customers, and competitors. It…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
What is Direct Competition? Definition, Examples, & Comparison with Indirect Competition
Definition: Direct competition occurs when multiple businesses offer the same product or service to the same target audience. In this market situation, competitors often have…
What is B2B Marketing? A Comprehensive Guide with Strategies, Examples & Trends in 2025
B2B marketing refers to business-to-business marketing. It refers to any marketing technique or material one company uses to target and sell to another business.B2B marketing…
What is the Purchasing Process? Definition, Steps & Modern Practices for 2025
The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
Ethical Marketing: Definition, Principles, and Examples
Ethical and socially responsible marketing promotes a brand, product, or service. Ethical marketing requires companies to disclose their activities and products. They must not deceive…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
What is Collectivism? Definition and Its Influence on Behavior
Collectivism is characterized by focusing on the group over the self or the individual. It refers to a culture, a society, or an economy that…
What is Integrated Marketing Communications (IMC)? Definition, Creation & Examples
Integrated Marketing Communications (IMC) is an approach to marketing communications (MarCom) that integrates all forms of communications across different marketing channels to create consistent messaging…
What is Boundary Spanning? Definition, Examples & Uses to an Organization
Boundary spanning is a process of developing external relationships by spanning the boundaries for the accomplishment of business objectives. It refers to a situation where…
Negotiation – Definition, Outcomes, Steps and Skills
Does a dispute always end up bad? Is there any way it can be solved? What are the tools we can use to resolve a…
Reading Strategies – Meaning, Elements and Types
Reading is defined as a cognitive process that helps to derive the meaning of words in a specific language. The reader has to use numerous…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
