Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and promotions. If the product is right, and the after sales service is spot on, then with proper promotions, the company can get top of the mind share for itself. There are several companies, which in the past have always given the best of these three variables. 21 such companies are listed below which have the top brand positioning in their respective sector.
BMW and Audi are the 2 companies which have the top brand positioning in the automobile sector.
In consumer electronics and white goods, the market is tough. However, these 4 companies are the ones which have the best brand positioning in the customer mindset.
In banking too, the market is tough and has a lot of players. However, when you talk of top class service and features and benefits, you will find that ICICI and HDFC are two companies with top brand positioning mindset.
Food and beverages
9) Coca Cola & Pepsi (Soft drinks)
10) Cadbury (Chocolates)
In Food and beverages, Coca Cola and pepsi are the two strongest players with top positioning for Beverages. For food based products, Cadbury has the top brand positioning in customers mind.
In the FMCG sector, stalwarts and big time players like HUL and P&G have a higher standing than any other. However, many a times, the customer will know the products of these companies rather than the parent company itself.
13) Johnson and Johnson
With Cipla’s Ipill and Johnson and Johnson nappies, the pharmaceutical sector has these two players with the top positioning.
IT and technology
A sector which is predominantly dependent on western countries. IT and technology has three main players with top positioning. However, in the above order, TCS is in contention to take the number 1 spot and Infosys is slowly but surely leaving the top 3 ranking.
The retail revolution in India has been profound and both Trent (Tata group) and Pantaloons have been the leaders and they have the top positioning in the Retail segment.
Although Apple was the first to introduce multi touch, Samsung has soon overtaken the market by introducing many varieties of Samsung touch phones. Samsung has been such a big hit, that a household name like Nokia had to sell itself to Microsoft as it couldn’t stay in the market.
The above companies have the top brand positioning in their individual sector. They are known for their products, their after sales service, their reliability and their brand equity due to their promotions.
Any other companies which come in mind which have a top positioning?