Vodka is often referred to as a complex and boisterous drink with a definite characteristic smoothness. In the spirits industry, it accounts for nearly 29% of the total market share. The association with this alcoholic spirit is historic and began a long time ago. It is still going strong despite the changing times as the premium brands vodka have experienced growth in sales volumes.
Vodka is a colorless and pure liquid with a definite and distinct character, flavor, body, and texture. It is often referred to as a deceptive but memorable drink. Classic vodka has a special place of its own and is fast becoming the favorite choice of a consumer. The beauty of this drink is that it is best sipped neat and can also be mixed with other spirits to make some famous cocktails.
Here is a list of the Top 20 selling Brands of Vodka in the world
In the year 2014, Smirnoff was recognized as the best-selling vodka brand in the world. It dominates the vodka market and at the end of the fiscal year, 2017, showed a development of 2% from last year to register its sales figures at 26.0 million cases.
Smirnoff is a Russian origin vodka brand that was introduced in the year 1860s in Moscow by its founder Pyotr Arsenievich Smirnov. Currently, it is a product line of its parent company Diageo and is easily available in more than one hundred and thirty countries. Smirnoff product portfolio includes both flavored vodka and vodka like classic Red (No. 21), Smirnoff Vanilla Vodka, and Smirnoff Espresso Vodka.
The brand has launched several ad campaigns to increase its brand visibility like “#Choose Love”. “Only The Best For Everyone Campaign” had Ted Danson in a pivotal role. Smirnoff was nominated in “Marketing Campaign of the Year” category in the year 2017.
Innovation is the benchmark of a world leader and Absolut as the second largest brand has cemented its place in the vodka industry with sales figures of 11.3 million cases at the end of the fiscal year 2017.
Absolut is a Swedish origin brand that was established in the year 1879 and was introduced to the global market in the year 1979. Since the year 2008, it operates as a product line of its parent company Pernod Ricard and is easily available in one hundred and twenty-six countries of the world.
Cutting-edge marketing, innovative packaging, original craftsmanship, best ingredients, authentic flavor have resulted in a unique product portfolio that includes products like Absolut Citron, Absolut Elyx, Absolut Raw, Absolut Mixt and Absolut Lime. Absolut has launched several ad campaigns to remain in the limelight like the popular “In an Absolut World”.
Khortytsa is for those hard hitters who enjoy classic vodka of unbeatable quality and old-world taste. The superior quality of this amazing spirit is because of a perfect blend of traditional methods of distillation and ultra-modern equipment. Its product portfolio includes Khortytsa Classic, Khortytsa Pepper Honey Hot, and Khortytsa Platinum.
Khortytsa vodka brand is on the path of continuous and rapid growth with its sales figures for the first time crossing 8 million marks at 8.1 million cases sold at the end of the fiscal year 2017. It is the leading vodka seller in its home country.
Khortytsa is a Ukrainian origin vodka brand that was founded in the year 2003 at Ukraine. Currently, it is owned by its parent company Global Spirits and is ranked at third position as the largest selling company of brands vodka in the world. The brand has been the recipient of Gold Medal for its Khortytsa Classic and Khortytsa Pepper Honey Hot at Drinks International Vodka Challenge 2008 at San Francisco and London respectively.
Zubrowka has managed to occupy the fourth position in terms of sales figures at 7.9 million cases at the end of the financial year 2017. It is one of the oldest and seasoned brands vodka known in the beverage industry with a history of more than six hundred years to its name.
Zubrowka is a unique flavored vodka brand with a product portfolio that includes Zubrowka Bison Vodka, Zubrowka Biala Winter Rye Vodka, and Zubrowka Bison Grass Vodka. It has been re-launched with a new bottle design that emphasizes its premium quality and innovative labeling.
Zubrowka is a Polish origin brand introduced in the sixteenth century. Currently, it is owned by its parent company Roust Group and has key markets in forty countries including places like United States, Japan, Hungary, Ukraine, Germany, and France besides its homeland Poland.
5) Hlibny Dar
Hlibny Dar is one of the most popular and recognized brands vodka in the world and occupies the fifth position in terms of sales figures at 7.1 million cases at the end of the financial year 2017.
Hlibny Dar is a vodka brand of Ukrainian origin that was introduced in the consumer market in the year 2002. Currently, it is a product line of Bayadera Group which has in the year 2017 launched Hilary Dar Craft Collection.
The company has relaunched its flagship expression with a new color scheme, refreshing logo and unique design for greater brand visibility. The product portfolio of Hlibny Dar includes Hilary Dar Rye Lux, Hilary Dar Ginger Honey, Hlibny Dar Classic and Hlibny Dar Wheat.
Promising growth has pushed up the sales figures of vodka brand Svedka at 4.5 million cases at the end of the fiscal year 2017. It has the distinction of the second-largest brand of vodka that is being imported into the United States.
Svedka is a Swedish origin vodka brand that was launched in the year 1998 by Guillaume Cuvelier with its distillery at Linkoping in Sweden. Since the year 2007, it is owned by Constellation Brands based in New York which it purchased at 384 million US dollars.
Svedka has an award-winning product portfolio that includes Svedka Blue Raspberry, Svedka Cherry Vodka, Svedka Colada, Svedka Grape Vodka, and Svedka Traveler. The brand has been the recipient of several awards, and recognitions like Gold Medal in the International Wine and Spirits Competition 2014 for Svedka 8—Proof and Hot Brand Award in the year 2012.
7) Pyat Ozer (Five Lakes)
Pyat Ozer (Five Lakes) has shown a remarkable growth from last year to push its sales figures upward at 4.3 million cases at the end of the fiscal year 2017. It still remains one of the best-selling brand vodka from Russia.
Currently, Pyat Ozer (Five Lakes) is a product line of its parent company Alcohol Siberia Group. The brand has spread its product reach to nearly fifty-five countries of the world and handles all its operations from headquarters at Imperia Tower, Moscow City in Russia.
The product portfolio of this line includes Five Lakes Special, Five Lakes Premium and Five Lakes Classic. The classic vodka is made at Omskvinprom distillery in Siberia and its composition includes oxygenated and unique water with silver content from Taiga Lakes.
SKYY vodka was introduced in the year 1992 by its creator Maurice Kanbar under SKYY Spirits LLC. Currently, it is produced by its parent company Campari America, which is a subsidiary of its parent company Gruppo Campari of Milan, Italy. SKYY products are available at several international markets like Australia, Germany, and Latin America.
The product portfolio of SKYY was expanded in the year 2008 to include seventeen new variants made with fruits. It is one of the first vodkas that has been manufactured with help of American grains and water with innovative distillation and filtration process.
Unmatched quality and superior taste have ultimately resulted in a classic vodka like SKYY. The brand posted its sales figures at 3.8 million cases at the end of the fiscal year 2017. The brands vodka has been the recipient of awards like Silver Medal at San Francisco World Spirits Competition.
In terms of sales, Morasha has been ranked at the ninth position as it posted its figures at 3.8 million cases at the end of the fiscal year 2017. It saw a huge surge in its sales figures from the previous year because of high demands in the consumer market.
Morasha is a Ukrainian origin vodka brand that is silky and light on the palate and ends with a warming finish. It is made from natural and pure ingredients that include aromatic alcohols, extracts, grain alcohol, and mineral water.
Morasha is currently produced by its parent company Global Spirits. Its product line has popular products like Vodka Morasha Gerena, Vodka Morasha Premium, Vodka Morasha Spring Premium, and Morasha Mopowa.
10) Magic Moments
Magic Moments is described as triple distilled vodka made from rice grain and comes with a hint of spice. The brand saw a surge in its sales figures compared to the previous year as it posted its figures at 3.7 million cases at the end of the fiscal year 2017.
Magic Moments is an Indian origin vodka brand and was launched in the year 2005 by Radico Khaitan Ltd, which is one of the oldest manufacturers of liquor in India. The vodka is made at Rampur distillery and has several products and six different variants chocolate, ginger & lemongrass, lemon, strawberry, orange, and green apple to its name.
Magic Moments have received recognition in the international market and has been awarded Gold Medal at Monde Selection for overall quality.
Krupnik is one of the most popular and appreciated alcoholic drinks of its time with a traditional sweet taste. In the year 2014 Krupnik Vodka was adjudged at the eighth position as the most popular vodka beverage in the world in terms of sales volume.
Krupnik is a Polish origin brand that was introduced in the sixteenth century. Currently, it is produced by its French parent company Marie Brizard Wine & Spirits. It is ranked at the second position as the largest vodka brand in Poland and at fifth position as the fastest growing spirits brand in the world.
Its product portfolio includes Krupnik Vodka Premium, Krupnik Gold and Krupnik Old Honey Liqueur. The brand also has several variants of flavored vodkas like redcurrant, elderflower, hazelnut, cherry, lemon, plum, and quince.
12) Grey Goose
Grey Goose is a French origin premium vodka brand that was introduced in the year 1997 by its creator Sidney Frank and is made at the distillery in Cognac at France. Since the year 2004, it has been produced by its parent company Bacardi.
Grey Goose is made from French ingredients and is the first vodka in the world to be manufactured in the traditional “maitre de chai” method. Its expansive product portfolio includes products and flavored variants like Grey Goose L’Orange, Grey Goose La Poire, Grey Goose Cherry Noir, and Grey Goose Le Citron.
Grey Goose has been the recipient of several awards and nominations. It received “World’s Best Tasting Vodka” title in its first year only by Chicago Beverage Testing Institute. Grey Goose is quality vodka with an apt tagline “World’s Best Tasting Vodka”.
Medoff is a vodka brand known for its superior smoothness, purity of flavor and velvet taste which is achieved by a distinctive filtration technology involving the use of honey,
Medoff is a Ukrainian origin brand which manufactures flavored vodka. Its product portfolio includes Medoff Classic Vodka, Medoff Cayenne Flavoured Vodka, Medoff Original Vodka, and Medoff Platinum Vodka.
Medoff is one of the most popular brands vodka in the world and giving testimony to this fact is the certificates, awards and six gold medals which the brand has been awarded over the years.
Belenkaya is manufactured from healthy and pure artesian waters and is put through a vigorous purification system to create a unique spirit. It is manufactured in Russia and has a noble aroma and unforgettable flavor.
Belenkaya is a product line of Synergy Group and has achieved a strong growth in recent years. Its key markets are Germany, Belgium, and The Netherlands and it handles its operations from its headquarters based at Krasnoznamensk in Moscow Region.
Its product portfolio includes Belenkaya Vodka, Belenkaya Black, Belenkaya Gold, and Belenkaya Lux. The vodka brand has created a special place in the beverage industry and has been awarded “Product of the Year” national award consequently for four years from 2014 – 2017.
Currently, Morasha is manufactured and marketed by its owner company Global Spirits. Its product line has popular products like Morasha Reserve 850, Morasha Carpathian 630 and Vodka Morasha Spring 470.
Vodka Morasha has seen a huge development in its sales figures in recent years because of its fame in the consumer market. It has been the recipient of several nominations and recognition in the beverage industry that has increased its popularity amongst vodka lovers.
It is a vodka brand from Ukraine that has produced an excellent product for the world that is silky, light and smooth. It is made from natural water and pure ingredients.
Stolichnaya is a recognized Russian origin flavored vodka brand that was introduced in the year 1901. It is the first brand in the world to sell its super-premium and flavored vodkas to the United States.
Stolichnaya is a premium brand made from rye and wheat grains along with artesian water and is manufactured at its distillery in Tambov in Russia.
The vodka brand is available to its customers in several variants like Stolichnaya 100 proof, Stoli Citrus, Stoli Hot, Stoli Gluten Free, Stoli Wild Cherry and most recently Stoli Cucumber. It can be drunk neat and straight or as cocktails.
17) Russian Standard
Russian Standard as the name suggests is a Russian origin vodka brand that was introduced in the consumer market in the year 1998 by its founder Roustam Tariko. It has the distinction of being the number one premium vodka brand in Russia.
Russian Standard has spread its product presence in the most overseas market along with its hometown Russia. This first-class vodka brand is now manufactured in a new distillery opened at Saint Petersburg in Russia.
The product portfolio of Russian Standard includes several variants like Imperia, Russian Standard Platinum, Russian Standard Gold, and Russian Standard Vodka.
In April 2010 Chase Vodka was adjudged “Best in the World” at San Francisco World Spirits Competition.
Chase Vodka is potato vodka manufactured in Herefordshire in England. This British origin brand was introduced in the year 2008 by its manufacturer William Chase.
This crystal-clear vodka with a faint aroma and a smooth finish of mineral undertones has a great product portfolio. It includes products and variants like Chase Fresh Fruit Liqueurs, Chase Summer Fruit Cup, Chase Original Vodka, and Chase Rhubarb Vodka.
Reyka is the first green vodka in the world distilled from barley and wheat using sustainable energy and manufactured from the glacial water of Iceland.
Reyka is a product of Iceland that was introduced in the year 2005 by its manufacturers William Grant & Sons. It is distilled in Borgarnes in Iceland and has created a market for itself by sheer determination and pure quality.
Reyka has won several accolades and awards. It has been adjudged by Drink Spirits as one of the “Top 10 Vodkas” and has received “2011 Vodka Trophy” from International Wine and Spirit Competition.
Luksusowa Vodka is available in Poland country.
Luksusowa is a Polish origin vodka brand introduced in the markets in the year 1928. Since the year 2010, it has become a product line of Deutsch Family Wine & Spirits.
It is a premium brand made from high-quality ingredients, with potato as one of its main ingredients, and an exacting production process. Luksusowa vodka has several variants like Wild Berry, Citrus, Black and Clear.
Luksusowa brand also produces and made available a gin made from potatoes.
This versatile, high-quality and smooth premium brand has the distinction of being number one potato vodka brand in the world. It has been awarded several awards and accolades like a first silver medal in the year 1962, Gold Medal in years 1966 and 1971 and since then has received nearly thirty-eight awards and medals in the beverage industry.