The most popular brands in the world are undoubtedly the most recognized ones. Canvassing the internet for information will lead us to several brand names that have created a unique position in the current scenario with sheer efforts, hard work, due diligence, quality products, innovative advertising, clever creativity, amazing pricing policies, easy product reach, and great strategies.
The current standouts have made us avid fans because of innovative aspirations showed by the brands. They thrive on intense competition because it pushes them to take a step further in the right direction. The most popular brands are those who do not sit comfortably on their laurels but are pushing themselves to create something better and wonderful for the whole world. These popular brands are ranked as per their brand equity. The higher the brand equity, the more popular is the brand.
Top 20 Most Popular brands in the World.
1) Google
Without a doubt, google is one of the most popular brands in the world. It is there in our smartphones, in our laptops, our television and most other places we can think of. Google has become an integral part and parcel of our daily life. “Just Google It” is no longer words but a hard fact of our lives which emphasizes the dependency of individuals on this app. It has reached the epitome of identification as everyone leaps towards it for information.
Google is an American origin company that is associated with the technology industry. It was founded in the year 1998 and since then has become the most recognized and popular brands of the year 2018.
Prominent tools like Google Search, Google Android OS, Gmail, Google maps, Google Dictionary, Google Assistant, Ad Sense, Google News, AdWords, and Analytics are flourishing making it a household brand name.
2) Apple
Apple is one of the most powerful brands in the world as it inspires 100% brand recognition and popularity. It uses product designs, distinct logo, ad campaigns, and quality products to create an unparallel customer loyalty.
Apple is an American origin company founded in the year 1976 and with time has spread its product reach in the national and international market via more than five hundred retail outlets. It is associated with the technology industry and has gained a reputation for an extraordinary product portfolio.
Apple is no longer just a brand, instead is an iconic figure that has integrated itself successfully in the hearts of its customers. The company has been an active participant in numerous charitable events and contributes financially via monetary donations.
3) Amazon
Amazon has proved to be a revolutionary step for the competitive online retail industry. It seems that it has found the magic formula which has helped it to grow in leaps and bounds over the years.
Amazon is an American origin company that was founded in the year 1994 by its founder Jeff Bezos. It is the second most traded public company of United States with a brand value of one trillion US Dollars at the beginning of September 2018. Its popularity can be accounted by the fact that it has more than one hundred million subscribers in the world for Amazon Prime.
Amazon offers unique shopping experience via its visionary deals that seems highly attractive for its customers. The most credible aspect of this high-profile company is that it has its fingers practically in every proverbial pie and hence can easily satisfy the diversified demands of each and every individual successfully. It is the topmost E-commerce portal in the world right now, making it one of the most popular brands in the world.
4) AT&T
AT&T is the largest telecommunication companies in the world. In the United States, it is ranked at first position as the largest provider for services related to fixed telephone and the second position for mobile telephony.
This American origin brand was founded in the year 1983 and with its successful acquisition of WarnerMedia in June 2018 has become the largest entertainment and media company in the world in terms of revenues earned.
In terms of popularity and recognition in world AT&T occupies the fourth position. It has entered in several sponsorship dealings to create positive brand awareness amongst its customers. The company sponsors AT&T American Cup, an artistic gymnastic competition, United States Olympic Team, and Mexico National Football, Team.
5) Microsoft
Microsoft is an American origin company founded by its co-founders Paul Allen and Bill Gates in the year 1975. This multinational corporation is associated with the technology industry and deals in several sectors like computers, the internet, and consumer electronics.
Microsoft is a recognized brand with a comprehensive product portfolio and its most popular products are Internet Explorer, Microsoft Windows, Microsoft Office Suite and Microsoft Windows Line of Operating System.
Microsoft has created a viable and major presence on the internet and gained immense popularity and recognition amongst the technology world. We love the microsoft brand and its products and it is definitely one of the most popular brands in the market.
6) Samsung Group
Samsung Group believes in value creation and hence has devoted time, efforts, finance, human resources and the latest technology to create superior products. The fundamental principles of honesty and willingness are reflected via its loyal customers.
Samsung Group is a Korean origin corporation that was founded by its founder Lee Byung-Chul in the year 1938. It started as a grocery store and currently is associated with a diversified product portfolio that includes dealings in automotive, apparel, electronics, medical equipment, and home appliances.
Samsung Group is affiliated with a non-profit healthcare institution, Samsung Medical Center and donates nearly one hundred million US Dollars every year to it. In order to increase and maintain its brand value and popularity in the consumer market, the brand has appointed several famous personalities across the world. Its absolute domination in the smartphone and smart tv market has made Samsung one of the most popular brands in the world.
7) Verizon
Verizon has been an avid marketer and has launched several ad campaigns to increase its brand awareness. It launched its promotional campaign “Can You Hear Me Now”, featuring Paul Marcarelli, which increased its popularity quotient to greater heights.
Verizon is an American origin conglomerate that was founded by its founder AT&T Corporation in the year 1983. It is associated with the telecommunication industry and is ranked at the second position in its field in terms of revenues earned at the end of the fiscal year 2017.
The brand takes part in philanthropic activities and has established “The Verizon Foundation”. It donates an estimated 70 million US dollars every year to several non-profit organizations.
8) Walmart
Walmart is an incredibly well-liked and instantly familiar brand. The company is always on the lookout for introducing new campaigns that would attract its customers and increase its brand awareness in the consumer market.
Walmart is an American origin company that was founded by its founder Sam Walton in the year 1962. It has a product reach in twenty-eight countries and operates successfully via 11,718+ grocery stores, discount stores, and hypermarkets. The company is associated with the retail industry and deals in related items.
Walmart has been able to gain customer loyalty because of its policy of offering quality products at comparatively low pricing. The company participates in charitable giving via “The Walmart Foundation”. It is the father of modern retail and is therefore one of the most popular brands in the world.
9) Facebook
Facebook has achieved tremendous success and recognition in recent years. It has become an important communication bridge between individuals and has worked diligently towards bringing the world community more close so that everyone can share their views and express themselves freely in matters important to them.
Facebook is an American origin company that launched its multilingual website with the help of its founder Mark Zuckerberg in the year 2004. It is associated with the internet industry and deals in social networking and media services.
An estimated 2.2 billion people on monthly basis are active on Facebook, which is accessible via internet connectivity. The highly in-demand website has won several awards and recognition like “Top 100 Classic Websites”, “People’s Choice Award” and “Best Overall Startup Or Product”.
10) ICB
ICBC has the privilege of being the largest bank in the world in terms of customers and employee count. This is because of its popularity amongst masses that trusts it to handle their dealings fairly. It operates via several subsidiaries in the international arena.
ICBC is a Chinese origin multinational company that was founded in the year 1984 and is owned by its central government. It is associated with banking, investment services, and financial services industries and operates via headquarter at Beijing in China.
ICBC has received several awards in recognition of its services. It includes Global 2000 Rank#1 – “World’s Largest Public Companies in 2016” and “Best Banking Performer”, China in the year 2016 by Global Brands Magazine Award.
11) China Mobile
China Mobile provides telecommunication services in China and has the largest customer base in the global field. It also occupies a top position in terms of market value and profitability. Its popularity can be estimated by the fact that it has the most number of subscribers in the world at 902 million by the end of June 2018.
China Mobile is owned by its central government and was founded in the year 1997. It deals in internet division and telephony services via headquarter base at Beijing in China.
The company sponsored National Basketball Team of China at 2010 FIBA World Championship held in Turkey.
12) Toyota
Toyota is a well-recognized brand that has created a distinct name for itself because of its product appeal to the younger generation. It is associated with the automobile industry as it deals in engines, commercial vehicles, luxury vehicles, and automobiles. The company also offers leasing, financing and banking services to its clients.
Toyota is a Japanese origin company that was founded by its founder Kiichiro Toyoda in the year 1937. It has spread its product reach to most parts of the globe and operates via headquarter base at Toyota in Japan.
Toyota imparts knowledge to interested parties via guided tours in its plants and museums. It has the naming rights for various venues like Toyota Stadium, Georgetown, Kentucky, and Toyota Center in Houston at Texas. In the year 2015it supplied vehicles during the Olympic Games and became one of its official partners.
13) Wells Fargo
Wells Fargo has focussed its energy on helping people achieve financial success. Its priority and aspirations are very clear and this has enabled it to maintain a name for itself amongst its customers. The company is associated with financial services and banking industry and has a comprehensive and diversified product portfolio.
Wells Fargo is an American origin bank that was founded in the year 1852 by its co-founders William Fargo and Henry Wells. It has set up 8,200+ and 13,000+ financial centers and ATMs respectively in and around the globe and operates via headquarter base in San Francisco in the United States.
Wells Fargo supports several non-profit groups that work towards the betterment of society at the community, national and international levels. It has opened “Wells Fargo Foundation” for its philanthropic activities that offer voluntary support, expertise and monetary benefits in times of need.
14) China Construction Bank
China Construction Bank is one of the most successful commercial banks in China with an extensive customer base. This has been possible because of its popularity and recognition amongst the customers.
China Construction Bank was founded in the year 1954 and operates via headquarters at Beijing in China and 13629+ branches. It has also set up overseas branch outlets in Tokyo, Singapore, Hong Kong, Sydney, and New
China Construction Bank has been the recipient of numerous awards and recognition like “Best Bank in China”, “Best Retail Bank in China”, “Best Online Banking” and “Best Social Responsibility Award”.
15) BMW
BMW is an amazing brand that has worked relentlessly and consistently over the years to make a name for itself in the current market. It is often called an ultimate driving machine because of unique selling and aggressive styling methods.
BMW is a German origin company associated with the automobile industry as it deals in manufacturing of engines, motorcycles, and luxury cars. It was founded by its founder Karl Rapp in the year 1916 and operates via headquarter base at Munich in Germany.
The brand pays special attention to its product designs and ad campaigns so that it can satisfy the enthusiasts and brand advocates who are looking at this brand for top performance vehicles. BMW has entered into various sponsorship deals and has sponsored South Africa National Rugby Union Team, BMW Italian Open, PGA Championship, Bundesliga Club and BMW Masters held in China. BMW is known for its high quality cars and is hence one of the most popular brands in the world.
16) Shell
Shell is a global company that has integrated respect and honesty in its principals so that it can set standards for ethical behavior and high performances. It is one of the most recognized brands in recent history because of its core values, professionalism, and teamwork.
Shell is an Anglo-Dutch origin company that is associated with the oil and gas industry. This multinational public corporation is considered one of the supermajors in the world and was founded in the year 1907.
Shell’s logo “Pecten” is one of the most recognized commercial symbols in the global arena. In order to maintain and further increase its brand awareness, the company has entered into several sponsorship deals. Over the years it has supported Scuderia Toro Rosso, Scuderia Ferrari, Lotus, McLaren, and BMW Motorsport.
17) IBM
IBM is an American origin company that was founded by Charles Ranlett Flint in the year 1911. This multinational public corporation has spread its operations to include one hundred and seventy countries in the world and serves via headquarters at Armonk in New York.
IBM Is associated with cognitive computing and cloud computing industries and has a wide range of product portfolio. It has created a positive brand name for itself via its quality products and impeachable services.
IBM and its exemplary employees have been a recipient of several awards like five each of National Medals of Science and Nobel Prizes. Its nickname of Big Blue has helped the company in gaining positive brand awareness and consumer loyalty.
18) Mercedes
Mercedes is an iconic brand that offers fascinating and unparallel products to interested parties. Incredible product portfolio and marketing strategy have helped the company in creating a unique place in the hearts of its customers.
Mercedes is a well-recognized brand that was founded by its co-founders Gottlieb Daimler and Karl Benz in the year 1926. This German origin company is associated with the automobile industry as it deals in luxury vehicles and automobiles and operates via headquarters at Stuttgart in Germany.
Mercedes has roped in several high-profile celebrities that have helped the brand to gain instant recognition over the years. Some of the most popular ones are Lewis Hamilton, Michael Schumacher and Nico Rosberg. It sponsors Germany National Team in football and has naming rights over Mercedes Benz Stadium, the new home of Atlanta Falcons.
19) General Electric
General Electric is a prominent player in the global arena and is slowly and surely working towards the top position. In order to gain further popularity and recognition, the popular brand has entered into a deal with Boston Celtics so that its corporate logo can be seen on the NBA team jersey.
General Electric Company is an American origin corporation based in Boston. This multinational public company was founded in the year 1892 and with time has spread its reach to include dealings in several sectors like oil and gas, transportation, finance, power, healthcare, and aviation.
General Electric has been successful in gaining a strong foothold in consumer markets. Its products have been appreciated because of high quality. Two of its highly talented employees have been awarded Nobel Prize for excellence in their fields.
20) Alibaba
Alibaba has reorganized its structure and gone through several changes to gain more recognition and popularity among its consumers. It has been named as one of the most admired and influential companies in the world.
Alibaba is a Chinese origin conglomerate and was founded by its co-founders Peng Lei and Jack Ma in the year 1999. It has spread its operations in 200+ countries and operates via headquarters at Hangzhou in China. Alibaba deals in diversified sectors like technology, AI, internet, retail, and e-commerce.
Alibaba has announced its association with International Olympic committee, which will continue until the year 2018. It has upgraded its loyalty programs and has announced monetary compensation of RMB10 billion via Alibaba Poverty Relief Fund.
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