Today, marketers are aware of the various tools that can be used for marketing purpose. But if you are still confused about which means of inbound marketing can do wonders for you, you should do your homework well to get the right ones selected for your business. Different tools come up with various features, and hence it is essential to know the right element of function that you are looking for.
When you are looking for such tools of inbound marketing, it is essential that you check out for these crucial features such as lead generation, SEO, A/B testing, site designing, content creation, social sharing, and productivity. On the basis of such categorization, it becomes much convenient for the individuals to sort out the right tool for the purpose.
Based on these many features, here is a list of some such tools that you can make use of for your purpose.
Top Tools of Inbound Marketing
A) Lead Generation Tools
One of the essential tools of inbound marketing that you require is that of the lead generation. When the right leads are generated, these are sent to the sales representatives who then take necessary actions to convert these leads into potential customers. There are so many popular tools that are available today and here are some of the best options that you can have.
If you are looking out for ways through which you can identify the website visitors and can reach out to them conveniently, this is the exact tool that you can get help from. The tool connects with Google Analytics and offers you a detailed summary of the visitors who have visited your website. Not only it offers the visitor list that has come up to your website, but also provides the details of the various pages that these visitors have come up with. Based on this information, you can make use of the custom audience option in order to retarget such customers with the relevant ad option.
Key features of LeadFeeder are-
- Helps you Identify visitors. It uses Google Analytics to identify companies visiting your site and hence empowers you find the most relevant leads
- It will let you see what your leads do. With the help of this tool, all your leads will be prioritized based on what they do on your site means their behavioral inclinations decide their category
- It helps you as a contact decision-maker as it will enrich your leads with company and contact information in the easiest possible manner
- It will help you send leads to your team, plus, it will automatically update your CRM or get emails with lead data in an automated fashion
HubSpot has been ranked as one of the best tools of inbound marketing as of now. This is because the tool is capable of working equivalent to a whole marketing team. The tool offers creation and customization of options such as lead magnets, nurturing emails, and custom landing pages. This is a tool that actually provides a single solution to all possibilities for marketers. Of course, this is the reason this is one such tool that is being used by a maximum number of marketers by now.
Three types of Software that you get from HubSpot are-
- Marketing Hub- Lead Generation, Marketing Automation, Analytics
- Sales Hub- Email Tracking, Meeting Scheduling, Email Automation
- Service Hub- Tickets, Customer Feedback, Knowledge Base
3) Survey Monkey
Survey Monkey is another one of such tools of inbound marketing that is being high in demand at present. Often there can be a number of survey polls visible that has been conducted through the tool Survey Monkey.
This particular tool is excellent in surveying and offering some great results. Such surveys can be very much helpful in taking up great decisions in your business. Not only the survey data are collected, but the tool also enables you to analyze the data through the inbuilt feature in the tool. Further, the data that you have received and the analysis that has been done can be used in creating various content marketing strategies.
Different types of surveys in which this tool will be standout for you are-
- Customer Satisfaction
- Customer Loyalty
- Event Surveys
- Employee Engagement
- Job Satisfaction
- HR Surveys
- Market Research
- Opinion Polls
- Concept Testing
- Student Surveys, Teacher Surveys, School Surveys
- Online Research Surveys, etc.
Often it has been noticed that many of the individuals are not able to conduct a proper inbound marketing strategy because they lack some of the essential skills such as that of coding. For such individuals, tools of inbound marketing such as Typeform are highly useful and also recommended.
The tool is excellent in the feature because it is also known as a content generator tool. It helps in creating questionnaires for surveys and then uploading them directly on the website without you knowing any coding knowledge too. In this way, the tool helps in checking out and qualifying the leads so that the proper ones reach out to the sales representatives and hence the work can get much convenient and hassle-free.
Different types of Form that it helps to create are-
- Surveys and Questionnaires
- Lead Generation Quizzes, Forms
- Evaluation, Application, Order, Registration, Feedback, forms
- Polls, Invitations, Quick Start, Creative forms
B) SEO And Paid Advertisement Tools
The next tools that are quite important and useful in inbound marketing are those of SEO and paid advertisements. The SEO tools are helpful in making your site optimized so that you can rank well in the search engines and can also attract the right amount of traffic. Here are again some of the best tools that you can have for your inbound marketing.
To get more traffic on the website, it is very much needed that the site ranks well in the search engines. Ahrefs can be helpful in knowing the various linking opportunities that you can have.
Also, such tools of inbound marketing help in analyzing the multiple websites of your competitors and identifying ways that you can outrank them.
Different tools that you can get here are-
- Site explorer
- Keywords explorer
- Content explorer
- Rank tracker
- Site audit
- SEO toolbar
- Domain comparison
- Batch analysis
- Link intersect
- Content gap
- Backlink checker
- SERP checker
- Keyword generator
- Link checker
- Keyword rank checker
- Broken link checker
- Keyword difficulty
6) Google Analytics
The free tool from Google is one of the most commonly used tools of inbound marketing available today. It offers analysis of the data and offers you a proper decision that you can take for your business.
In order to find out the hidden data and get a study done, Google Analytics also make use of various SaaS products available.
Just in 3 steps, you can start using this awesome tool-
- Sign up for Google Analytics
- Add tracking code
- Learn about your audience
7) Facebook Groups
One of the best ways that Facebook has offered is to create groups and then share content on it. This helps in providing information to a wide number of potential customers together.
It is free, and Facebook provides a number of different tools and features that can be used to make your post quite impressive and efficient.
Though Facebook is free at the moment soon, it is about to start ‘subscription groups’ in which the Admin can charge the customers for monthly subscriptions.
Benefits of Facebook Groups are-
- Customer Service Desk
- Marketing & Promotion
- Get Feedback
- Sell Your Products/Services
- Social Engagement
C) A/B Testing Tools
Often developing a proper landing page can also be highly effective in getting traffic to your website. Sometimes making a small change in your landing page also can make the page look highly attractive and hence brings in high traffic.
When talking about the A/B testing options, Hotjar is among such tools of inbound marketing that offers such a feature. Hotjar is known to offer in-depth A/B testing on your site so that you can understand better about the performance of your site.
The tool provides the creation of Heatmaps so that live visitor recordings can be performed. The tool also enables you to have a number of other functions such as creating conversion funnels, performing for analysis, running feedback polls, and even launching different surveys.
It can be said that the tool is highly useful in not just offering A/B testing on the site, but also in providing other features such as conducting surveys and other activities.
Different notable features are-
- Visitor Recordings
- Conversion Funnels
- Form Analysis
- Feedback Polls
- Incoming Feedback
- Recruit Test Users
9) Content Creation
Content creation is the most critical element in inbound marketing. But everybody does not have the skill to use the contents properly for the purpose. This is the reason; there are a number of people who search for the best tools of inbound marketing that is helpful in the use of content creation.
Quora is not a tool but a website but can be used in a great way for content creation option. It is somewhat like the Yahoo Answers, but it offers you with genuine answers and real tolls and without spam. It is quite easy to make use of Quora and due to various such reasons; there are a number of people today who make use of the website for traffic generation. You can put up a question or answer a question on Quora and can put up a link of your website so that the traffic of the site can get navigated to your website also.
Quora helps in-
- Search Engine Ranking
- Business Trends & Competition Analysis
- Content research
- Inbound Marketing
11) Productivity Tools
There are many such tools of inbound marketing that are offered less importance but can be highly effective in your purpose. Such tools may not be influential directly but are highly useful in providing such services that can make your marketing campaign surely a successful one.
Though there are a number of tools of inbound marketing available that are known as productivity tools such as Zapier, Slack, and GrowthHub, SpeechPad is something that is being used now by a number of people.
SpeechPad is a tool that is mainly used in the form of a transcription tool. It is able to create content from the videos, and such materials can be used in various marketing campaigns. There are a number of individuals who make use of such transcriptive services that includes even premium captions.
Different services that it offers are-
- Standard Caption
- Premium Captions
If you are aware of the different strategies well, inbound marketing can be one of the most beautiful ways to drive in traffic and increase the conversion rates.
There are so many tools available today and making use of the right one can actually help you in making your task not only convenient but also quite efficient than before. Though there are so many options available today, but above-mentioned are some such tools of inbound marketing that are highly in use by the individuals today.
Make sure that you go through the features well and select the right type of tools depending upon the functions that you actually need for your purpose.
Did we miss any of the tools of Inbound Marketing that you prefer using? Let us know in the comments below.
Do share your experiences of using these tools with us as well.