Top 10 most Popular brands in the world

The most popular brands in the world in 2023 have become common household names because of the positive opinion and immense popularity amongst consumers and an increase in their brand value. The top brands are so-called industry disruptors that have taken their brand fast-forward despite the great depression in the world economy due to the pandemic.

Most popular brands have been able to become the top companies in the world in recent years because they are focused on gaining valuable consumer data and insights for instance the ongoing trends on e-commerce as well as retail platforms, maintaining stocks in the consumers market based on consumer likes and dislikes, company’s proactive selling and marketing tactics and consumer-friendly customer services.

The most popular brands have created consumer accounts in the last decade so that it becomes easy in understanding consumer behaviour and developing a range of products and services that will be sold quickly. The products that have gained popularity in recent years are so-called daily use items like soap, olive oil, hand wash, diapers for adults, wipes, sanitisers, trash bags and food items like potato chips, coffee, tea bags, chocolate, packaged goods, soft drinks and candy bars.

The top brands have become universal favourites as they can meet consumer demand successfully. Let us go through the list of the top 10 most popular brands in the world in 2023 based on so-called popularity and positive opinion amongst the masses.

An Overview of Top 10 Most Popular Brands in the World in 2023 Based on Positive Opinion and Brand Value Popularity.

1. M&M’s

• Origin Country: United States of America
• Introduced: 10th September 1941
• Industry: Food Processing
• Product Type: Candies
• Brand Value Popularity: 98%
• Positive Opinion: 84%

Mars Incorporated owns the American-origin brand M&M’s, which has the top ranking in the list of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. Currently, M&M’s candy has spread its product presence to 100+ countries all over the world and is easily available through retail stores, e commerce stores and the company website.

M&M’s are multi-coloured chocolate candies shaped like a button. The brand became the so-called industry disruptor in the chocolate business as it gained immense fame and recognition all over the globe.

Originally the candies had only a chocolate filling but with time variations like plain, normal, peanut, almond, peanut butter, caramel and dark chocolate were also created and introduced by the brand in the consumer market.

M&M’s offers products like

• M&M’s RAZZBERRY CHOCOLATE CANDIES LIMITED EDITION
• M&M’s MINT CRISP
• M&M’s PREMIUMS CHOCOLATE ALMOND

2. Band-Aid

• Origin Country: United States of America
• Introduced: 1920
• Created: Earle Dickson
• Product Type: Adhesive Bandage
• Brand Value Popularity: 98%
• Positive Opinion: 84%

The brand Band-Aid has the second ranking in the list of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. The American medical devices and pharmaceutical company Johnson & Johnson owns and distributes the Band-Aid brand all over the globe.

Originally Johnson & Johnson created handmade products but later on introduced the machine-made Band-Aid version and began selling sterilized Band-Aids in the year 1939 and decorative Band-Aids with themes like Batman and Barbie in 1951. The red string in the packaging was an afterthought marketing gimmick to gain more popularity and brand visibility.

The popularity of the Band-Aid brand is so high that the term has become synonymous with adhesive bandages. It has also been named the Most Trusted Brand in the United States in 2022.

Band-Aid offers products like

• BAND-AID BRAND HYDRO SEAL ACNE BLEMISH PATCH
• BAND-AID BRAND ANTISEPTIC CLEANSING LIQUID KIDS’ FOAM
• BAND-AID BRAND ADHESIVE BANDAGES FEATURING THAT GIRL LAY LAY

3. Reese’s Peanut Butter Cup

• Origin Country: United States of America
• Parent Company: The Hershey Company
• Created By: H B Reese
• Introduced: 15th November 1928
• Annual Sales and Revenue: 2 billion USD
• Brand Value Popularity: 98%
• Positive Opinion: 81%

Reese’s Peanut Butter Cup has the third ranking in the list of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. One of the largest chocolate manufacturers The Hershey Company owns the brand Reese’s Peanut Butter Cup and with time has enhanced the brand reputation and made it one of the top-selling brands for candy bars.

Reese’s Peanut Butter Cup is an iconic and popular brand that offers products like chocolate candy bars to chocolate lovers all over the world. The brand has produced limited editions and several variations of the candy bars with fillings of caramel, crunchy peanut butter, marshmallow and banana crème etc.

Reese’s Peanut Butter Cup offers products like

• REESE ‘S PEANUT BUTTER CUPS KING SIZE
• REESE ‘S PEANUT BUTTER HEARTS
• REESE ‘S PEANUT BUTTER PUMPKINS

4. Hershey’s Kisses

• Origin Country: United States of America
• Product Type: Chocolate Candy
• Owner: The Hershey Company
• Introduced: 1907
• Brand Value Popularity: 98%
• Positive Opinion: 79%

Hershey’s Kisses has the fourth ranking in the list of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. It is one of the top brands of the largest manufacturers of chocolate The Hershey’s Company.

Hershey’s Kisses bite-sized chocolate pieces or candy bars with a conical shape. Originally the products were made only from milk chocolate but the brand later added several variations of delicious candies and chocolate like caramel, white chocolate, candy cane, strawberry and hazelnut etc.

Hershey’s Kisses chocolate was originally packaged in aluminium foil but later a narrow paper strip was added that looked as if it was sticking out from the top of the wrapper.

Product offerings from Hershey’s Kisses

• HERSHEY’S KISSES ALMOND
• HERSHEY’S KISSES COOKIES ‘N’ CRÈME
• HERSHEY’S KISSES MILK CHOCOLATE

5. Dove

• Product Type: Personal Care
• Introduced: 1957
• Owner: Unilever
• Brand Value Popularity: 99%
• Positive Opinion: 78%

Dove is one of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. The popular consumer goods company Unilever sells personal care products under the brand name Dove in nearly 150+ countries across the globe.

Dove offers products for adults like men and women and babies. The product line includes beauty soap bars, body wash, deodorants, facial care, moisturizers and hair care. Since the last decade, the top brand has seen huge success in the consumer market as its products are considered authentic and unique.

Product offerings from Dove

• DOVE CREAM BEAUTY BATHING BAR SOAP
• DOVE BEAUTY SOAP BAR GENTLE SKIN CLEANSER
• DOVE OXYGEN MOISTURE CONDITIONER

6. Lay’s

• Origin Country: United States of America
• Product Type: Potato Chips
• Owner: PepsiCo
• Produced By: Frito-Lay
• Introduced: 1940
• Brand Value Popularity: 97%
• Positive Opinion: 76%

Lay’s is one of the top brands of potato chips that has maintained its hold in the list of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. Although the name Lay’s is used to denote a packet of potato chips it is also the name of the company that introduced the brand.

Lay’s manufactures potato chips and sells them to almost all parts of the globe like Egypt, India, France, Colombia, Italy and Iran etc. Lay’s packaged potato chips are sold under Lay’s brand name as well as other names in several flavours like barbecue flavoured, Spanish tomato, sour cream and jalapeno etc.

Product offerings from Lay’s

• LAY’S POPPABLES WHITE CHEDDAR
• LAY’S POTATO CHIPS MAGIC BARS
• LAY’S LIGHTLY SALTED CLASSIC

7. Colgate

• Origin Country: United States of America
• Parent Company: Colgate-Palmolive Company
• Product Type: Oral Care
• Introduced: 1873
• Number of Consumers of Colgate Toothpaste in 2023: 139.37 million
• Brand Value Popularity: 99%
• Positive Opinion: 76%

The world-renowned oral care brand Colgate is one of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. The top brand was introduced in the market by William Colgate for selling soap and later in 1873 for oral hygiene products under the brand name Colgate. Initially, Colgate toothpaste was available in glass jars and later in tubes.

Currently, Colgate-Palmolive owns, manufactures and distributes dental floss, mouthwashes, toothbrushes, toothpowder and toothpaste under the popular brand name Colgate. The Colgate brand is considered Colgate-Palmolive company’s largest income source with 47% of net global sales. The oral care brand has 67.7% of global market penetration and has maintained the highest growth rates in the world.

Colgate-Palmolive products under the Colgate brand

• COLGATE WONDER WOMAN TOOTHBRUSH
• COLGATE TOOTHPASTE FOR STRONG TEETH
• COLGATE TOOTHPASTE FOR DIABETICS

8. Coca-Cola

• Origin Country: United States of America
• Product Type: Soft Drink
• Manufacturer: The Coca-Cola Company
• Parent Company: The Coca-Cola Company
• Created By: John Stith Pemberton
• Introduced: 1886
• Brand Value Popularity: 96%%
• Positive Opinion: 76%

The soft drink brand Coca-Cola is one of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. The Coca-Cola Company owns, manufactures and distributes the carbonated soft drink to almost every nook and corner of the globe.

Coca-Cola was originally introduced as a temperance drink or patent medicine. Currently, The Coca-Cola Company produces and sells concentrate to licensed bottlers of Coca-Cola who then make the finished Coca-Cola beverage from this concentrate in bottles and cans and sells it to restaurants, retail stores, hotels and vending machines etc. throughout the world.

Coca-Cola is available in several variants like caffeine-free, diet, zero sugar, vanilla and cherry etc. According to available statistics, Coca-Cola Classic is the most popular soft drink in the world.

The Coca-Cola Company offers products like

• CAFFEINE FREE COCA-COLA
• COCA-COLA ZERO SUGAR
• COCA-COLA LIME

9. Pepsi Cola

• Origin Country: United States of America
• Product Type: Soft Drink
• Manufacturer: PepsiCo
• Created By: Caleb Bradham
• Introduced: 1893
• Brand Value Popularity: 96%
• Positive Opinion: 74%

The soft drink brand Pepsi Cola is one of the top 10 most popular brands in the world in 2023 based on positive opinion and brand value popularity. The caramel-coloured carbonated soft drink was originally introduced as Brad’s Drink and renamed Pepsi- Cola and later Pepsi. Pepsi is available in variants like caffeine-free, diet, vanilla and zero sugar etc.

Pepsi gained immense popularity during Great Depression with the introduction of a 12-ounce bottle. It is often described as a refreshing soft drink and has been launched successfully by celebrities all over the world like Joan Crawford and Polly Bergen. The 20th century is often described as the war of colas between the two soft drink giants Coca-Cola from The Coca-Cola Company and Pepsi from PepsiCo.

Product offerings from Pepsi

• PEPSI COLA REAL SUGAR COLA
• PEPSICO PEPSI COLA CANNED SODA
• DIET PEPSI

10. Palmolive

• Origin Country: United States of America
• Product Type: Personal Care
• Parent Company: Colgate-Palmolive
• Introduced: 1898
• Brand Value Popularity: 98%
• Positive Opinion: 73%

The American company Palmolive is one of the world’s top 10 most popular brands in 2023 based on positive opinion and brand value popularity. The Colgate-Palmolive company owns, manufactures and distributes personal care and dishwashing liquid under the popular and successful brand name Palmolive.

Originally the Palmolive brand was introduced in the consumer market for selling Palmolive soap made from palm and olive oil. Later a joint venture was formed between Palmolive-Peet Company and Colgate to create the Colgate-Palmolive Company.

Personal care products from Colgate-Palmolive company include soap bars, liquid soap, liquid hand wash, hair conditioner and shampoo.

Colgate-Palmolive products under the Palmolive brand

• PALMOLIVE ULTRA PURE + CLEAR DISH SOAP
• PALMOLIVE NATURALS MOISTURE CARE BAR SOAP MILK & OLIVE OIL
• PALMOLIVE HYDRATING FOAM FACE WASH, MULTANI MITTI & LAVENDER

Conclusion

Positive opinion matters a great deal to companies as popularity, total sales and revenue are linked to the way a company performs in the global consumer market.

The top 10 most popular brands in the world have been able to maintain their popularity in recent years because these companies or so-called industry disruptors offer products based on local tastes and recently uncovered market trends.

Their global ranking and brand value might see a small shift here and there but at the end of the day, the positive opinion amongst consumers remains as high as ever.

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