As much as a person loves makeup, skin care is the place to devote with respect to the daily beauty routine. Finding a good product for skin care can be life-changing. When your skin starts to become clearer, you will feel good as well.
The Skincare companies try their best to meet the ever-changing beauty requirements of the customer. Customers can pick up popular trends from anywhere in the world. When there is always a great demand to stay updated with the beauty trends, it is ideal for companies to provide best and innovative products to suit the customers’ requirements.
Through this article, let us discuss the top skincare brands.
A popular brand of skin care, Olay was originated in South Africa during the year 1949. It had its name initially as Oil of Olay. During the year 1985, this company was acquired by Proctor & Gamble. It is a personal care brand that is linked with the FMCG sector. Over the years it has been acknowledged as one of the billion-dollar brands.
Their various products manufactured by the other company are the facial cleanser, daily treatment, facial moisturizer, BB cream, age protect, and classics. Their various products meet the skin care needs based on the skin type.
Olay makes use of strong distribution network of Procter & Gamble which includes services of producing agents, retailers, and distributors to reach various customers. Their products are easily available at discount stores, supermarket, malls, and beauty stores. Due to their various products, Olay is considered one of the top skincare brands.
2) Estee Lauder
Estee Lauder is an American company that manufactures cosmetic products. It was founded during the year 1946 by Joseph Lauder and his wife Estee Lauder and headquartered in New York, United States. The company focuses on the production of various products related to hair care, makeup, and skin care.
Their products are sold in about 150 countries with various brand names like Clinique, Origins, Prescriptives etc. Started with the manufacturing of products related to skin lotion, cleansing oil, all-purpose crème, later it expanded its production into hair care, fragrances, and cosmetics. The company makes use of advanced technology and innovative concepts to create various products to meet the requirement of the customers.
The products are priced at premium pricing owing to the fact that it offers value-added products. It provides small incentives like a discount on the first purchase, gift coupon, and discounts on the online store to attract more customers to their products. As their brand is has a strong reputation, Estee Lauder is considered one of the top skincare brands.
Also regarded as a top skincare brand, Nivea was introduced in the year 1911. It is a German brand which focuses on various products related to skin care. It is also linked with FMCG. It was founded by Paul Carl Beiersdorf and over the years it has changed many hands and currently placed as a subsidiary of its parent company Beiersdorf Global AG.
It produces various products related to body-care, face, sun, men, and highlights. It is one of the leading companies in the field of skin care. It is an international brand and has its presence in many countries worldwide. It is headquartered in Hamburg.
It has a skin research center at Hamburg. The company has a wide distribution channel to enable customers to buy their products. Their products are available in grocery stores, supermarkets, and hypermarkets. Due to their wide range of products, Nivea is considered one of the top skincare brands.
4) L’Oreal Paris
L’Oreal Paris is a popular French company founded in the year 1909 and headquartered in France. It is a leading company of personal and skin care brand. The brand is recognized as an international brand for cosmetics and beauty.
It has a vast research in the field of toxicology, tissue engineering, biopharmaceutical, and dermatology. They have a huge portfolio of products. Few of their famous products are hair care, color cosmetics, sun care, skin care and fragrances. The main divisions are Active cosmetics, Luxury products, Professional products, and Consumer products. L’Oreal’s products are sold at various channels like hair salons, perfumeries, supermarkets, beauty outlets and many more.
The customers can purchase the L’Oreal products from anywhere. The company maintains a premium pricing for their products as they belong to a high qualitative product group. The famous actress Deepika Padukone is the brand ambassador of L’Oreal Paris. As L’Oreal Paris is a foremost brand in skin care and beauty products, it is considered as one of the top skin care brands across the world.
A French company, Lancome is a part of L’Oreal luxury products. It was founded about 83 years ago and mainly manufactures perfumes, skin care, perfumes and make-up products. Their product meets the requirements of the customers and they also have a classification of products for classics, basics or trend products.
Their products are available for both men and women. The products of Lancome are very niche and mainly targets customers who are placed at the upper end of the society. Their prices are a little high and because of this their products are available to targeted customers only. Their products are seen in many places like malls, supermarkets, lifestyle stores, and online stores. Online customers face a special discount.
They also provide a membership scheme wherein the customer is able to earn points every time they purchase Lancome products and redeem them when required. As they produce various products, Lancome is considered as one of the top skin care brands across the world.
A popular brand of skin care products, Neutrogena is headquartered in Los Angles, California. It was founded in the year 1930 and their products are distributed in almost 70 countries. Their skin care products are tested by a dermatologist.
It is a brand of the popular company Johnson & Johnson. Neutrogena products cater to the requirements of the face, eyes, and lips. This product has been seen as an excellent one and it occupies a noticeable position in the market. It has various products and they are recommended by a dermatologist as a safe product. Their range of products caters to the requirement of men and women adhering to concerns related to aging, sun-rays, and acne.
They have a widespread distribution network to make the products reach all the customers. They have adopted mid-premium pricing policy as their products are of premium quality. As this brand has gained acceptance in the medical profession, it is considered as one of the top skin care brands across the world.
Clinique is a popular American brand, was established in the year 1968. It produces various products related to skin care, toiletries, cosmetics, and fragrances. Their products are sold in high-end department stores in the USA. This brand goes well with people facing sensitive skin. Their products are sold in almost 135 countries across the globe.
Their products are free from fragrance and allergies. All the products manufactured by Clinique follow the three basic steps of cleansing, exfoliating, and moisturizing. Its main success is due to the adaptability to change their products to the requirements of the customers thereby meeting the new trend going around in the market.
Clinique uses prestige pricing for their pricing strategy as they cater to the need of the upper class of people and are linked with quality products. As Clinique is one of the fastest growing personal and cosmetic companies, it is considered as one of the top skin care brands across the world.
Cetaphil is a consumer goods company which produces various skin care products from Galderma Laboratories. They produce various products like cleansers, cream, lotion, bar soap, and moisturizer. The company’s products cater to people with sensitive skin, dry skin, or acne-prone skin.
Cetaphil earlier produced cleansing lotion by a pharmacist during the year 1947 for the requirement of dermatology. Over the years, it became available in all places and was highly recommended product by dermatologists. Their popular brands are Azzalure, Clobex, Metrogel, Differin, Oracea, Tri-Luma, and Silks Vertical. The moisturizer provides long-lasting hydration and also helps to repair damaged skin.
Their sunscreen lotion provides SPF 50 coverage. Due to their various product and quality, Cetaphil is considered as one of the top skin care brands across the world.
Ponds, a famous brand of beauty and healthcare is owned by Unilever. It was founded in the year 1846, the company manufacturers and deals with a huge range of skin care products. Their products fall into the category of petroleum jelly, face wash, talcum powder, cold cream, soap and many more.
The company focuses on developing producing products for women during the initial years. Over the years, it started producing products for men. It has introduced many innovative products to maintain the interest of the customer. It has gained an international market for their products and their products are available across the world. The products have a strong request from many customers and always being used by a middle-class segment of the society.
It keeps researching and releases new products time and again which has gained good market capitalization. As Ponds manufacture various products, it is considered as one of the top skin care brands across the world.
A popular beauty company, Avon was founded in the year 1886 and headquartered in London, United Kingdom. It is the fifth largest among the beauty company in the world. It is a personal care brand that is linked with FMCG industry.
The company produces various products related to skin care, toiletries, fashion, and makeup. Their products are being sold across the globe. It sells the products with their own brand name as well as sub-brands like Avon True, Avon Series, Anew, Avon Care, and Avon Senses. The products of Avon are carefully researched and the feasibility of the product is attained.
It makes use of direct-sales policy for distributing their products. It also makes use of an online distribution channel to sell their products to the customers. Due to their various products and its quality, Avon is considered as one of the top skin care brands across the world.
11) The Body Shop
The Body Shop has been a manufacturer of beauty products which was founded in the year 1976. It is a cosmetic company that produces natural beauty products. It consists of over 900 products related to skin care, body butter, makeup, hair care, and many more. The products are manufactured using natural raw ingredients.
The company does not make use of animal products and does not perform any test on animals. It has a strong distribution channel to smooth the process of bringing in the raw materials and also to sell the finished to the customers. It operates in about 2,500 stores worldwide. It also sells their products online. This company was acquired by L’Oreal during the year 2006. Due to their products and its quality, The Body Shop is considered as one of the top skin care brands across the world.
Lakme is a popular Indian cosmetic brand which is owned by Hindustan Unilever. Founded in the year 1952 by J.R.D Tata, Lakme is a brand that inspires every woman to showcase their beauty in a unique way and also make them realize the strength of the beauty.
Lakme’s beauty expert innovates on various products to offer high-end products related to skin care and beauty. The company also owns a salon branded in its name. It’s manufacturing of products combines international technology with a deeper understanding of the requirements of an Indian woman. The company occupies a great share of the domestic market due to their great products. Due to their numerous products, Lakme is considered as one of the top skin care brands across the world.
Conclusion on Brands
Skin care products are quite commonly used by men and women. In the current world, many new brands of skin care have been introduced. As all the types of skin care are easily available in the market and through online, it becomes easily reachable for the people to use them.