The SWOT of Titan discusses the strengths, weaknesses, opportunities and threats for one of the biggest watch companies in India. Strengths in the SWOT analysis of Titan a) The varied offerings to diverse segments with
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a firm decide their market growth as well as
Branding is as important as it has ever been, perhaps even more so thanks to the internet making it very easy for a prospective customer or client to explore your entire brand’s identity
HSBC is a multinational company of British origin that works in the finance and banking sector. Founded in the year 1991, it has its headquarters in London, UK. HSBC has the distinction of
Volkswagen is a car manufacturing company whose name Volkswagen, a German name, means People’s Car. The founder, Ferdinand Porsche founded the company in the 1930s when he started designing affordable cars that could
Orkut is no more, and at one time, it was the first social network to introduce socializing online in India. So much so, that every college student and elders were hooked on to it.
Narendra Modi just completed one of the most popular US visits in the history of politics. And there are many branding lessons we can learn from Mr Modi. Never has a PM been
The Marketing mix of Micromax proves why Micromax has grown by leaps and bounds in India. Micromax Mobile was founded in 1991 by Rajesh Agarwaand who used to work as a computer hardware
Here’s a lesson on how to design a product and then how to market it. Reebok gets it spot on with its marketing of Reeflex – its new shock absorber shoes. The shoes have
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based on various factors such as demography, geographic, psychographic
Performance based marketing or affiliate marketing is a method of advertising using the Internet, having the advantage that companies pay the website owner a variable price which depends on the performance of the
Chevrolet is one of the flagship brands of the umbrella brand – General motors. Strengths in the SWOT analysis of Chevrolet Global Presence: According to Chevrolet data they are operating in 200 countries.
Set up in the year 2006, Indigo Airlines is one of the cheapest domestic airlines in India which is owned by InterGlobe Enterprises and Mr. Rakesh Gangwal. This marketing mix of Indigo airlines
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Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The sales executives in this case are the ones
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and requires a certain knack. Sales management is a