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What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
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Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason…
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No discussion about administrative management theory is complete without a reference to Henri Fayol, the godfather of modern management principles. Henri Fayol was born in…
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The top personal care brands in the world are showing unprecedented growth status because of their willingness to cater to the changing consumer preferences for…
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…
The Top 18 Luxury Brands in the World of 2025
Luxury Brands have managed to retain their grip amidst the pandemic and post-pandemic periods as there has been a constant trend to prefer online marketing…
Top 10 Football Brands as per brand value in 2025
Top football brands are some of the most loved clubs all over the world irrespective of the region they belong to or compete in. Brand…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
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Technology is an essential part of today’s world. The various businesses that take places across the world revolve around technologies. Technology is moving at a…
What is Demand Analysis?
In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is…
Behavioral Targeting – Examples, Types, Process
Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns,…
Top Wine Brands across the globe 2025
Top wine brands in the world in are the ones producing high-quality wines in prestigious winemaking regions of the USA, France, Spain, Germany and Italy….
What is selling cost – Factors and Components of Selling Cost
According to the dictionary of marketing, selling cost refers to the expenditure, which is done by a company. This includes the promotion as well as…
What is Carryover Effect or Carry-over Effects?
A carryover effect is an effect which is carried over from one condition to another over a period of time. Carry-over effect happens in Advertising…
Top 20 TV Channels in the world in 2025
TV is fantastic, right? It’s like a magic box that brings all sorts of cool stuff into our homes. Sports, cartoons, adventures, and even learning…
Top 17 Boeing Competitors & Alternatives in 2025
The top Boeing competitors are Airbus, Lockheed Martin, General Dynamics, Northrop Grumman, Raytheon Company, GE Aviation, Safran and others. Boeing is one of the world’s…
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If you are reading this, chances are that you have a hunch that the roles we play in daily life at home are the same…
Top 19 Cisco Competitors & Alternatives in 2025
The top Cisco competitors are Juniper, Alcatel – Lucent, HP, Aruba, Huawei, Arista, VMWare and others. Cisco is an international technology leader and innovation company…
Concept of Product Class
To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything…
Top 20 Home Depot Competitors & Alternatives in 2025
The top Home Depot competitors are Target, Lowe’s, JC Penney, Walmart, Amazon, Best buy, Staples and others. Home Depot is an American home improvement retailer…
What is Demarketing? Types, Examples & Benefits
Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Marketing Mix of Vans Retail and 4Ps (Updated 2025)
The Marketing mix of Vans analyses the 4Ps of Vans, including the Product, Price, Place, and Promotions. Vans is a subsidiary of its parent company,…
Who are Brand Advocates and what is Brand advocacy?
Brand advocacy is a type of marketing strategy that encourages consumers or employees of a brand to behave like brand advocates and promote their positive…
Marketing Mix of Barcelona Football Club and 7Ps (Updated 2025)
The Marketing mix of Barcelona Football Club analyses the 7Ps of Barcelona Football Club, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
What is Cooling off period?
Cooling off period has two meanings. The first one happens in an agreement which allows the buyer to back out from the contract within a…
Marketing Mix of Versace and 4Ps (Updated 2025)
The Marketing mix of Versace analyses the 4Ps of Versace, including the Product, Price, Place, and Promotions. Gianni Versace S.p.A is popularly known in the…
Key Opinion Leaders – Definition, Role, Benefits and Examples
Key opinion leaders or KOLs are those leaders whose strong and credible social status empowers them able to influence and persuade the key decisions of…
Marketing Mix of Clinic Plus and 4Ps (Updated 2025)
The Marketing mix of Clinic Plus analyses the 4Ps of Clinic Plus, including the Product, Price, Place, and Promotions. Clinic Plus is one of the…
Marketing Mix of Clean & Clear and 4Ps (Updated 2025)
The Marketing mix of Clean & Clear analyses the 4Ps of Clean & Clear, including the Product, Price, Place, and Promotions. Clean & Clear is…
Top 15 Whisky Brands in the World
Whisky lovers have never had such a wide option of drinks. The number of whisky brands are on the rise but still there are some…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
SWOT analysis of New Balance (Updated 2025)
Let’s explore the SWOT Analysis of New Balance by understanding its strengths, weaknesses, opportunities, and threats. New Balance is a well-known brand in the global…
Marketing Mix of Oral-B and 4Ps (Updated 2025)
The Marketing mix of Oral-B analyses the 4Ps of Oral-B, including the Product, Price, Place, and Promotions. Oral-B is associated with the FMCG industry as…
What are Brand Assets?
Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
Marketing Mix of Lululemon Athletica and 4Ps (Updated 2025)
The Marketing mix of Lululemon Athletica analyses the 4Ps of Lululemon Athletica, which includes the Product, Price, Place, and Promotion of Lululemon Athletica. Lululemon Athletica…
Comparative Advantage
Definition Comparative Advantage is an economic advantage which happens if one country or one economy is able to produce a good or service at a…
Marketing Mix of Sunfeast Yippee Noodles and 4Ps (Updated 2025)
The Marketing mix of Sunfeast Yippee Noodles analyses the 4Ps of Sunfeast Yippee Noodles, including the Product, Price, Place, and Promotions. Sunfeast Yippee Noodles is…
Marketing Mix of Lush and 4Ps (Updated 2025)
The Marketing mix of Lush analyses the 4Ps of Lush, which includes the Product, Price, Place, and Promotion of Lush. Lush Ltd is a private…
