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Free Branding Course by Marketing91

This is a completely free Branding Course by Marketing91. You will find all Branding and Brand Management tutorials on this hub. Use this Course and its modules to your advantage to learn all the different facets of branding. As we write more articles on these topics, we will add them in this course.

Module 1: Introduction to Branding

  1. What is Branding
  2. Brand
  3. Brand Characteristics
  4. Benefits of Branding
  5. Branding Lessons

Module 2. Brand Design & Visual Identity

  1. Brand Colors
  2. Brand Logo
  3. Importance of a Brand Logo
  4. Brand Mark
  5. Brand Design
  6. Brand Style Guide
  7. Brand Collaterals
  8. Brand Image
  9. Brand Archetypes

Module 3. Brand Elements & Identity

  1. Brand Name
  2. Brand Elements
  3. Brand Attributes
  4. Brand Association
  5. Brand Character
  6. Brand Identity Prism
  7. Brand Identity
  8. Brand Identity Examples
  9. Brand Personality
  10. Brand Pillars
  11. Brand Mascots
  12. Brand Packaging
  13. Brand Hierarchy

Module 4. Brand Philosophy & Narrative

  1. Brand Story
  2. Brand Philosophy
  3. Brand Mantra
  4. Brand Statement
  5. Brand Culture
  6. Brand Deck

Module 5. Brand Equity & Models

  1. Brand Equity Model
  2. CBBE Model
  3. Brand Health
  4. Brand Equity
  5. Manage Brand Equity
  6. Brand Pyramid

Module 6. Brand Management & Strategy

  1. Brand Building
  2. Brand Management
  3. Brand Manager
  4. Brand Consultant
  5. Brand Marketing
  6. Strategic Brand Management
  7. Brand Strategy
  8. Brand Development Strategies
  9. Brand Positioning
  10. Brand Consistency
  11. Strong Brand
  12. Leveraging Secondary Brand Associations
  13. Brand Partnerships
  14. Brand Knowledge
  15. Brand Licensing
  16. Brand Value Chain

Module 7. Brand Recognition, Experience & Communication

  1. Brand Awareness
  2. Brand Recognition
  3. Brand Visibility
  4. Brand Perception
  5. Brand Essence
  6. Brand Quality
  7. Brand Experience
  8. Brand Communication
  9. Brand Integration
  10. Brand Reputation
  11. Brand Conscious
  12. Branded Keywords

Module 8. Advanced Brand Concepts & Adaptations

  1. Brand Architecture
  2. Ingredient Branding
  3. Brand Dilution
  4. Brand Activation
  5. Brand Development
  6. Brand Adaptation
  7. Brand Co-ordinator
  8. Brand Leaders

Module 9. Types of Branding & Brands

  1. Types of Branding
  2. Types of Brands
  3. Types of Brand Names
  4. Generic Brand
  5. Manufacturer Branding
  6. Individual Branding

Module 10. Brand Extensions & Collaborations

  1. Master Brand
  2. Umbrella Branding
  3. Branded House vs House of Brands
  4. Co branding
  5. Brand Extension
  6. Brand Collaboration
  7. Brand Alliance

Module 11. Personal, Corporate & Online Branding

  1. Personal Branding
  2. Internal Branding
  3. Employer Branding
  4. Corporate Identity
  5. Corporate Branding
  6. Online Branding
  7. Emotional Branding
  8. Cult Brand

Module 12. Brand Relationships, Engagement & Leadership

  1. Brand Promise
  2. Brand Loyalty
  3. Brand Affinity
  4. Brand Ambassador
  5. Brand Representative
  6. Brand Advocates
  7. Brand Community
  8. Brand Leadership

Module 13. Brand Tools, Resources & Portfolio

  1. Brand Brief
  2. Brand Board
  3. Brand kit
  4. Brand Guidelines
  5. Brand Assets
  6. Brand Portfolio
  7. Branding Questionnaire
  8. Brand Journalism
  9. Brand Bible

Module 14. Luxury Branding & Challenges

  1. Luxury Brand Marketing
  2. Marketing a Luxury Brand
  3. Business Location
  4. Why Brands Fail
  5. Coca Cola Brand Failure
  6. Brand Failure of McDonalds Arch Deluxe
  7. Brand Competition
  8. Brand switching

Module 15. Evaluating Brand Performance

  1. Brand Audit
  2. Brand Report Card
  3. Brand Journey
  4. Brand Strength
  5. Brand Recall
  6. Brand Ladder

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