The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the company. He handles the wide array of business functions involving corporate communication, public relations, brand management, market research, core marketing, working on the creative artworks, and online and offline promotions of the brand and its offerings of products and services.
The Brand Coordinator usually heads the team of several team members of the marketing and branding departments that help him attain the department related objectives.
Qualification criteria of the Brand Co-ordinator :
- The corporate companies hire the person as a Brand Coordinator who has a post-graduate degree especially an MBA in the streams of branding and marketing from a reputed college or educational institution. Having a certain amount of market exposure and work experience in the related field works as an added advantage for the person applying for the post
- There are many educational institutions all across the globe offering the specialized courses in the subjects of marketing and branding.
Recruitment criteria for the job of a Brand Co-ordinator :
1) Well-educated and work experience
The candidate hired as the Brand Coordinator should have a strong educational background having a master’s degree or a post-graduate diploma in the fields of marketing and branding from a renowned institute. Experienced persons are always preferred by the management as they understand the business cycles, market scenarios, and the other dynamic factors related to branding and marketing.
2) Leadership Skills
The Brand Coordinator should have strong leadership skills as he has to lead a team of generally more than 10 employees under him that helps him in accomplishing the marketing, branding, and sales targets of the company.
Apart from that, he has to regularly liaise with the management, design agencies, media planners, sales team, and other vital business associates of the company and hence, it is important that he should have the capability to take quick decisions under crucial circumstances taking the full charge of his work and responsibilities.
3) Communication Skills
Next comes in the line is having strong communication skills as the Brand Coordinator is not only an integral and important part of the marketing and branding departments leading a team of several employees with him but also has to regularly liaise with the key members of the management and the third party agencies and vendors such as design agencies, advertising agencies, printers, media planners, and research agencies amongst others.
It is important for him to formulate a clear channel of communication with the internal staff and management along with the external parties without being vague and ambiguous.
The Brand Coordinator is also an important part of the think-tank team of the company and has to plan, design, and execute the marketing, branding, and the overall business strategies. He should possess a creative streak and come up with novel and innovative ideas so that the brand is able to enhance its value in the market, gain the competitive edge, and attain the aims of higher sales and profits.
5) Understand the market trends
The marketing facet of the business is the trickiest and dynamic one as the trends keep on changing at a very fast pace due to the ever growing factor of competition. Hence, the Brand Coordinator needs to have the strong business acumen and understand the market trends and dynamics in the highly effective and dedicated manner and suggest the strategies to the management that are path-breaking in nature and operation.
6) Focus and Responsibility
It is important for him to remain focused on the assigned brand duties and responsibilities in the consistent and determined manner. Plus he should take the charge of the actions of himself and his team even in the case of any failures and hiccups.
Role of a Brand Co-ordinator :
1) Conduct market research
The Brand Coordinator has to conduct the market research and study the ever dynamic business trends in regular intervals as then only he will be able to formulate the strategies for the company to enhance the brand value and provide impetus to the sales and profits of the firm.
2) Understand the target market
The main role of the Brand Coordinator involves understanding the target audience of the brand on the parameters of age, gender, location, income levels, disposable income, industry, product preferences, and lifestyle amongst others that will help him device the market and promotional campaigns to promote the products of the firm and help the company accomplishing the business objectives.
3) Brand Positioning
The Brand Coordinator has to keenly and consistently work on the positioning of the brand on the lines of nature of the business, long-term objectives, short-term objectives, ethos, fundamentals, and unique selling propositions and frame it successfully in the consumer’s mind and industry as a whole.
4) Coordinate with various agencies
As the title suggests, the Brand Coordinator has to liaise with the various outside agencies and vendors right from the design agencies, media planners, print and television media channels, digital marketing agencies, advertising agencies, and other such important third parties that helps the brand attaining the branding and marketing objectives in the successful manner.
5) Report to the management
The Brand Coordinator is the face of the branding and marketing departments for the key personnel’s of company management and he has to report them on the daily, weekly, and monthly basis on the progress of the marketing programs and strategies initiated in an unbiased and truthful manner. It is also his duty to understand the strategic plans and branding objectives that the management has in mind and execute the same in a diligent way.
Branding and marketing departments of the firm are an expense department as they plan to spend huge amounts on the marketing of the products and branding of the company to attain higher sales and elevate the brand value. The Brand Coordinator has to plan and execute the budgets in the most optimal manner ensuring high returns on the investment. He needs to take care that the budgets should not go haywire and every promotional activity has to fit within the permissible budget limits from the management.