Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Branding » 6 Qualities that make Brand leaders

6 Qualities that make Brand leaders

March 9, 2018 By Hitesh Bhasin Tagged With: Branding

Every product has multiple competing brands in the market these days. From a pencil sharpener to a drone, there are several brands that compete in the same market, wanting to service the same customers!

In this ocean of brands, the best selling or the most highly regarded brands is called as the brand leader. The brand leader typically has a high market share and is very popular among its consumers. It has high brand equity and high brand valuation.

The concept of a brand leader is very easy to understand but what is more important is to know what makes a brand leader. What are the characteristics of the biggest brands?

Table of Contents

  • Here are 6 qualities that makes Brand leaders
    • 1) Brand leaders are Focused
    • 2) Brand leaders are innovative
    • 3) Brand leaders are Consistent
    • 4) Brand leaders are Passionate
    • 5) Brand leaders are adaptable
    • 6) Brand leaders are Distinctive

Here are 6 qualities that makes Brand leaders

1) Brand leaders are Focused

Big brands are always focused on their goal. They do not keep wavering in their message or type of content. They stick to the message that they want to deliver about the products that they represent.

This makes its advertising efforts very consistent and helps in building an instant brand recall in the minds of potential customers. Big brands are never bothered about what their competition is doing. They turn a blind eye to other acts and just go about their own performance as planned. This carves a niche for them.

2) Brand leaders are innovative

Look at all the campaigns of the biggest brands and you will see that they are all extremely innovative. Whether it is in their pricing methods or packaging attractiveness or the campaigns they come out with.

An excellent example is the various campaigns that Pidilite does for its flagship brand, Fevicol. Over the years it has come out with some amazing out of the box campaigns with the help of Ogilvy & Mather to constantly delight its customers and bring a smile on their face with their hilarious advertisements and outdoor activations.

Brand leaders - 1

3) Brand leaders are Consistent

The best brands consistently perform well. It’s not only their campaigns that amuse and entertain but also their products or services that live up to the expectations of the consumers. Take Apple as an example. It is arguably the most admirable brand in the tech world.

This is so because its products live up to the expectation of its customers and the bar is set extremely high. Apple products are very durable and are not known to give as many issues to its users as other brands. Dependability on such brands is extremely high. This is the main reason for customers to be loyal to a brand. No matter how favourable other factors are, if the product or service does not deliver, then the brand fails.

Brand leaders - Apple

4) Brand leaders are Passionate

Most of the biggest brands are built by people who were extremely passionate about their work and not too bothered about money or market share. They followed their passion and made great products that in turn became great brands.

This passion is almost in all cases transfers from the founder/owner to the brands that they build. Their products and campaigns are made to perfection with the same kind of intense vision going into each one of them. These iconic brands always speak on the behalf of their passionate and legendary founders.

5) Brand leaders are adaptable

Change is the only constant and a successful brand is always willing to change itself according to the generation that it exists in. Tastes and preferences of its customers change constantly. In many cases, the big brands are the one that bring about a cultural and habitual change as well!

Clicking a selfie has become a vogue and tech brands are adapting themselves to make better front cameras to attract more customers. This kind of adaptability is very important to survive in an ever changing world.

6) Brand leaders are Distinctive

To quote Shiv Khera, “winners don’t do different things. They do things differently.” It’s the same with brand leaders. They do things differently. All brands advertise on the television or out of home etc. But the big brands really put in a lot of effort and thought into it and do it in a way that makes them stand out from competition.

The above are a few important characteristics that brand leaders have. Keeping these basics in mind will make a brand grow considerably and sustain in a competitive market place.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Brand Equity Definition and Importance
  2. Brand Personality – Definition, Importance and Examples
  3. 13 amazing yet simple Brand building Tips and Detailed Process
  4. Brand Colors – Definition, Types, Importance and Tools
  5. Master Brand – Definition, Benefits, Strategy
  6. Brand Report Card – Definition, Attributes and Pepsi Report Card
  7. Brand Recognition – Definition, Importance and Strategies
  8. What is a Brand Promise? Examples of an effective brand promise
  9. Brand Consistency – Definition, Importance and Examples
  10. Brand awareness – Definition, Importance, Examples and Tips

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
  • Comfort Letter – Definition, Types, Template and Examples
  • Delta Model – Definition, Importance and Case Study
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved