Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Branding » 7 business locations that increase brand visibility

7 business locations that increase brand visibility

March 6, 2018 By Hitesh Bhasin Tagged With: Branding

Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You will have to go to your customer again and again so that he does not switch to any other brand. Remember that your customer has numerous options in his hand. Thus your business needs to present in locations where the customer can make his buying decision easily.

This is where your business location plays an important role. The process of managing a business is continually changing but more importantly with the advent of online marketing, your business location itself has changed. Because of the increasing usage of internet, Smart phones too are the latest trend and hence the reach of internet is now quadrupled. But it is not necessary that your customer be present only on the internet. Brick businesses are as alive today as online businesses. Below you will find a list of 7 business locations that you should be present in to harness your brand to its maximum potential.

Business locations to increase brand visibility

Table of Contents

  • 1) Online – Websites 
  • 2) Online – Directories and classifieds
  • 3) Online – Emails – Online emails
  • 4) Mobile – SMS 
  • 5) Malls
  • 6) Targeted territories 
  • 7) People’s minds

1) Online – Websites 

You need your own website. Preferably one where the content has been written by a marketing professional, there are several call to action buttons and if you have the budget than you need to do SEO on your website which is the differentiating factor between casual and professional websites.

2) Online – Directories and classifieds

Justdial.com which is India’s leading directory portal has recently gone for its IPO in India. This goes on to show how important is the role of online classifieds in today’s market. If you are not present in these directories, you might as well be absent for most of your customers who are using the online medium to get in contact with sellers.

3) Online – Emails – Online emails

having email subscribers and updating them with the latest offers as well as informing them of development in products is a smart way to use email marketing. Ebay, Snapdeal and any other portal involved in selling products online drives a major chunk of their business by attracting customers through email. Email as a marketing medium is majorly used for the services sector such as for travels, hospitality and real estate. Till date very few consumer products are investing in email marketing. However, if used properly, email can become a personalised medium for delivering the right marketing communications to your target customer.

4) Mobile – SMS 

Although SMS marketing is becoming outdated, still there are ways in which you can use SMS as a very smart marketing tactic. Dominos uses SMS to update their consumers on the latest offer on Pizzas. Many fashion outlets SMS their customers when there is a sale in the offing. My local car repair shop guys sms me when my car is due for servicing. Thus although you should not irritate customers by sending them SMS’s rigorously, but SMS marketing can play a big role in retaining customer.

5) Malls

In this hectic life, all your customers want convenience. And a mall is equivalent to an all in one market where a customer can get things as mundane as a mobile cover to things as useful as entertainment and daily purchases. Buying in a mall makes sense because you save your time and the rates are cheaper due to economies of scale. Because of this mindset, it is necessary that you have a mall as your business location. Your customer is already in the mood to purchase once he enters a mall.

6) Targeted territories 

Where malls are for consumer products, commercial products will find a better response if they are physically present in their desired target market. For example dealers of air conditioners and spare parts will have a larger market if they are present in an industrial zone. Consumer products which are targeting the cream of the society better not wait for the customers to come to the mall. They need to have their own outlets in A listed areas. if you are close to your target market, sale will automatically happen.

7) People’s minds

Advertising – The key to enter peoples mind is advertising and marketing communications. If you want customers to switch over to your brand or if you want to retain existing customers with you, then you need to advertise. Positioning your brand in the right way in customer mind is necessary in today’s competitive environment.

This is a buyer’s market and you as a seller need to be present where the customer is ready to buy. Thus your business location plays a crucial in the success of your business.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Brand Equity Definition and Importance
  2. 13 amazing yet simple Brand building Tips and Detailed Process
  3. Brand Personality – Definition, Importance and Examples
  4. Brand awareness – Definition, Importance, Examples and Tips
  5. Brand Recognition – Definition, Importance and Strategies
  6. Brand Affinity – Definition, Meaning, Importance and Tips on building it
  7. Brand Management – Definition, Process, Examples and Softwares
  8. What is Brand Reputation? Importance of Brand Reputation
  9. What is a Brand Promise? Examples of an effective brand promise
  10. Master Brand – Definition, Benefits, Strategy

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. JOHN EKEKE says

    This is a very good job. Thanks for enriching my work.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
  • Company Formation – Definition and Process
  • Channel Partner – Definition, Benefits and Types
  • Generally Accepted Accounting principles (GAAP)
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved