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Home » Marketing » Positioning by Product process

Positioning by Product process

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at a premium value depending on the artist. The same paintings can be reproduced through machines, photoshop and a normal printer. The value however goes to the the creativity and the way the paintings have been done.

This was a simple example of positioning by the way products are being made. The way you make a product is also important for its pricing. A hand made designer dress will always be costlier as compared to a machine made dress. On the other hand, hair dressers and spas can charge more depending on the process they undertake, the hair cuts they can give and whether or not they use special equipment to service the customer. Thus positioning by product process is getting more importance nowadays.

One of the markets where product process matters the most is the alcohol market. Take a look at the wine market. The age of the wine as well as the make and the ingredients effect the pricing along with consumption.

Engineering products are also known to differentiate themselves through product qualities and manufacturing capacity. Thus positioning can be done by the way a product is produced. Globally we can see that China is known as the king of mass productions. This is because China has positioned itself by as a low price manufacturer because of its product process.

Liked this post? Check out the complete series on Positioning

Also Read  What is Corporate Identity?

About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

Related posts:

  1. Positioning – What is positioning? Concept of Positioning explained
  2. Positioning Process – Steps involved in Positioning
  3. What is a product – Product definition – Define a product
  4. Positioning by Product Characteristics
  5. Positioning by Product class
  6. How to achieve Premium Positioning for a brand or a product?
  7. Product mix and Product line
  8. What is Product Design? Definition, History & How to Become a Product Designer
  9. What is Product Demonstration? Types of Product Demonstration
  10. Ways To Sell A Product – Top 10 Ways To Sell A Product
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STP Marketing Module 6 to 8
Module 6: Positioning Basics
  1. Positioning
  2. Effective Positioning
  3. Positioning Process
  4. Positioning Strategy
  5. Positioning Techniques
Module 7: Advanced Positioning Techniques
  1. Guide To Positioning
  2. Positioning By Celebrity Endorsement
  3. Positioning By Competition
  4. Positioning By Cultural Symbols
  5. Positioning By Product Characteristics
  6. Positioning By Product Class
  7. Positioning By Product Process
  8. Positioning By Use Or Application
  9. Premium Positioning
  10. Repositioning
Module 8: Value Proposition
  1. Value Proposition
  2. Customer Value Proposition
  3. USP And Value Proposition

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