Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Sales Communication: Different modes, Components and Importance
Sales communication plays an important role in the success of a sales deal. Sales communication keeps the members of the sales team connected, and they…
Qualitative vs. Quantitative Research: What is the Difference?
When diving into a new research project, one of the first decisions you’ll face is the dilemma of- qualitative vs. quantitative research. These two methodologies,…
Sales Credit: Uses, Example, Advantages & Disadvantages of Sales Credit
Sales credit is the extension of payment terms to the customer. In other words, sales, credit is when the sales transaction takes place at the…
What is Quantity Discount? Merits of Quantity Discount
The concept of Quantity Discount can be defined as the incentive offered by the seller to the buyer on the purchase of a large number…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
What is a Marketing Agency? Role of a Marketing Agency
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity…
What is Retail Shelving? 10 Tips for Retail Shelving
Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store…
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What Is Cross Selling? 3 Steps for cross selling to customers
Cross selling means selling related or complementary products to your existing customers. It is one of the most effective methods of the marketing world. for…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
Who is Sales Associates and their Responsibilities in Sales Management
Sales associates play a role of an intermediator between company and company’s customers. The job of a sales associate is to sell a wide variety…
15 Types of Marketing Campaigns Popular in 2026 (A Comprehensive Guide)
As half of 2023 has already passed, it’s intriguing to see the evolving landscape of marketing campaigns. According to the most recent report from Dentsu…
4 Main Types Of Marketing Services You can Receive from Marketing Agencies
Marketing Services required by many companies, not every company can afford to have a separate Marketing department in their company. It is the startups that…
What is Marketing Mix Modeling? Comprehensive Guide on How MMM Works
Marketing mix modeling is a data-driven method that combines crucial sales and marketing metrics such as advertising spend, media channels, campaigns, and more to decode…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
11 Benefits Of Franchising – Advantages Of Franchising
Franchising is becoming the new success story as it has enabled people to taste the financial and professional success that they had only dreamed of….
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales…
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of horizontal trade agreement in which different competitors agree on one single term which…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
What is the Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events customers go through when considering purchasing. The journey typically begins with a…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
5 Objectives of Inventory Management
Inventory management is a key part of any successful business. Inventory costs can quickly add up, so it’s important to have an effective inventory management…
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
The Importance of Negotiation and the Reasons to Learn it
For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required….
What is the Difference between Business Development and Sales?
Business Development (BD) and Sales are two distinct roles that both involve helping an organization to increase its revenue. However, although they have common goals,…
What is Difference Between Franchising and Licensing – Franchising vs Licensing
When someone wants to start their business, franchising as well as licensing both look tempting business models. There is a huge difference between both franchising…
What are Sales Leads? Types, Sources and Advantages
In business sales lead is a person individual or an organization which has shown interest in the product or services of a company. There are…
3 Main Types of Franchises – 3 Franchise Models
A franchise is a fantastic way to do business. This is because the brand is already established by someone else and because they require distribution…
Revenue vs. Sales: What’s the Difference with a Comparison Table
Did you know that in the world of business, revenue and sales are often used interchangeably, but they have distinct differences? Sales refer to a…
