Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store and can create an inviting environment for your customers. A strategically planned retail shelving can make your customers get engaged with the products on display and ultimately boost the sales.
Being in a retail business, you must have a little bit understanding about the importance of retail shelving but in this article, we will give you a few smart tips to make most out of your shelving display and maximize your business.
1) Make the most use of the accessible area
Although you can use the whole wall to display merchandise in your store but make sure to place most “important” products at the eye level of customers.
These products will be caught by the eyes of customers first as they will walk by the shelf. However, you should make sure that all the merchandise in your store is at an accessible level. The most important merchandise could be premium products with attractive offers on them or products that you want to sell out as soon as possible.
2) Keep making changes in your display design to keep it fresh
No matter how much time you spend in planning your display design or shop shelving all display will look dull and boring after a while if you don’t update them regularly. You can do one thing to change your store shelving frequently without wasting much time and money on it buy adjustable retail shelving that you can use according to the requirements of your store.
You update your theme or arrangement of store easily according to the incoming store or incoming event or festival. This tip will help you to keep your store fresh in a cost-effective way.
3) Using Freestanding units
Using freestanding units in your store will help you to create the most user-friendly pathway as well as you can make the most use of space in the store. pathways will easily lead your customers to products that you want them to see and buy most.
Making the use of such utilities will help you to create an attractive setup and will also make your store organized and presentable. In addition to this, such set up will encourage your customers to spend more time in your store and buy more items from the store.
4) Don’t clutter your store
However, it is important that a retailer must keep his store stocked and doesn’t make it look empty. But overdoing this can also give you negative results. Over-stocked stores are not at all appealing for customers and create a stressful ambiance for customers.
Customers usually don’t like to put too many efforts when it comes to shopping, they want everything in order and easily accessible. Cluttering can do the opposite for them and they will certainly avoid shopping in such a place. therefore, you should not either over stock or under stock your store to keep your customers happy to shop with you.
5) Shop shelving arrangement
Making your retail shelving appealing is very crucial for your retail business. make the use of vertical or blocking shelving as these two setups are most appealing for customers.
To make your shelf look attractive use color themes, use innovative signing and make sure that your shelves provide all information such as price, discount, offer, etc. to customers that they need.
Keep enough units of products on the shelf for multi-buy offers and on the other hand, expensive or luxury items should be kept few in number to give them the VIP look and to lure those customers who are willing to spend more to buy such products.
6) Place most consumable products at the end of your store
Placing most consumable products at the end of your store will make your customer walk through your whole store to be able to reach those products. the most consumable products can be eggs, bread, butter, milk, etc.
If you will place these products at the entry of your store then there are chances that your customer will enter the store and pick the products they want and go straight for the billing. In this way, you will lose a chance to make your customer take a stroll in your store and to make any impulse shopping and on the other hand, if you place such products at the end then 8 out of 10 customers will surely pick one or two products that they initially don’t intend to buy.
7) Place seasonal products and smaller high margin products near the entry of your retail store
Seasonal products should be placed near the entry door of your store so that people can reach them as soon as they enter your store or they can buy them impulsively while getting their billing done.
Moreover, people can have a look at them while crossing your store and they will know where to go when they want something like that. The best example of seasonal products is decorations in Christmas season.
You will definitely not want to get stuck with these products for the rest of the year. Place them at the front will get them sold quickly for you. and you will not have to worry about keeping them safe until the next season.
8) Place groceries and general merchandise on separate sides of the store
This will help customers to know about where things are located in your store. if you are selling more different products which range more than 10 than you can plan to organize your store section-wise or department-wise.
This will help your customers to find merchandise easily without getting lost and without getting annoyed.
9) Customers have the habit to take a turn right after entering the store
According to a study, it has been proved that most customers have a habit of taking a right turn after entering the store. therefore, being a retail store owner, you can make the use of this to place most prime items there. Make sure to place high margin and most consumable items there.
his part of the store is also referred to as the “power wall” of a store. place items which are most appealing and make your customer venture into them.
10) Don’t keep high theft merchandise at the end of the store
The back of your store being the most concealed areas provides opportunities to customers to make theft. Therefore, high theft products like hair accessories, cosmetics near the cash counter so that you can keep eye on them and people don’t try to steal them.
Make sure to have a clear view of the back area by installing sufficient CCTV cameras there.
If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies.
