A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that the seller provides services and goods against money from the buyer. There are different types of Jobs available in sales profile since there are different types of sales depending on the nature of transaction and business carried out.
The primary people involved in the sales transaction are the seller and the buyer. The Seller is also known as salesperson or salesman or saleswoman.
Organization Sales dept is the only revenue generator and rests all departments function as support and hence they are revenue consumers or cost generators. Most of the times an organization may not have any other department what a functioning sales department is essential. As the organization grows in terms of revenue the number of departments increases.
There are multiple types of sales based on the business and nature of the customers. Here are a few important types of sales that are seen in most of the organizations :
1) Inside Sales
Commonly a salesperson is also termed as a Sales representative who would be responsible for maintaining relationships with the existing clients and generate new sales orders. In the case of inside sales representative does the same thing.
The primary contact person for the clients is the salesperson. The representative is expected to maintain the business by building strong relationships with the clients.
Recently their husband now a tremendous shift in this is activity in traditional or outside sales to inside sales in which the inside sales is now considered as more efficient and effective.
2) Outside Sales
This is the type of sales which is considered as traditional sales. The representative interacts face to face with the customers and is done primary the outside of the office.
The representatives spend more time in the offices of the customers rather than their own office since interaction is to generate the business. A salesperson is expected to be self-motivated and result oriented in order to be successful in the job of outside sales by meeting the target with little or no supervision.
3) Sales support function
Since the team based sales operations are becoming more and more common with every organization working in sales support is exactly what the title suggests that the person is expected to support the sales representatives working on the field. These support functions are the ones that are working behind the scenes and support this is representatives with closing the deal.
The support functions may include but are not limited to providing documentation, collecting cheque or payments, creating new accounts for the customers, generating a daily report of the sales target achieved, the outstanding payment from the customers, and passing on the queries of new customers to the respected sales representative.
This support function arm is helpful for the organization which reduces the time of the salesperson and helps to focus on other clients with a little budget from the company.
4) Client services :
They are responsible for nurturing strong business relationships with clients with the servicing activities. They ensure that customers are satisfied, and the existing client is retained as well as new clients are acquired.
The main objective of the client servicing team is to generate repeat orders from the existing customers by maintaining an excellent relationship with them.
5) Lead Generation
Regeneration is also termed as the development which is responsible for conducting research in order to make new a business contact. This may also be done by networking. The proper and dedicated research could help the salesperson to discover an exemplary sales potential which is untapped.
The salesperson is also responsible for ensuring that the connection is reliable and the extent to which it can be perceived for getting a sale. Lead generation can be done with the help of technology and a combination of inbound marketing techniques along with digital marketing.
These days most of the leads are generated on the Internet where a customer query form is presented to the visitor and when the customer pays his contact details someone from the client servicing team or customer relations gets in touch with the customer in order to solve their query or address their needs demands.
6) Business development managers
The sales representatives which are responsible to generate new business for the company are termed as Business Development Manager. The activities of the Business development Manager been to the door to door cold calling in order to generate new leads. To succeed in the role of Business Development Manager the person needs to continuously bring new clients and new business opportunities to the company.
The person also needs to have the skills to develop new contacts and make business relationships on the go. Business Development Manager as a primary responsibility for increasing the client base and generating new business which in turn will become the future repeat business.
7) Account Managers
The people who responsible for focusing on the existing client base or existing accounts are called account managers. The primary objective of the account manager is to ensure that the needs of the clients are met and also to find Creative solutions and techniques in order to continue their savings to the existing clients.
Client retention is considered as the primary goal for an account manager. Account Managers are also responsible to maintain the details of the clients the business growth over a period of time the reason for the growth is the reason for the decline in the business.
8) Consultative Selling
Consultants are the person who is an expert for an experienced professional and has immense knowledge about a particular subject matter for a specific field. Consultants work only in specialized fields such as management, education, accountancy, human resources, marketing, Public relations, engineering, science, finance etc.
There are two types of consultants that is an internal consultant and external consultants. The person who operates within the organization and is also available on his areas of specialization where the other departments need him is an internal consultant while someone employed externally by the client for his particular expertise on a temporary basis is called an external consultant.
The primary function of the consultant is to provide consultative selling by presenting reports and presentations are advised the grandson different forms. Consultative selling has become very popular with top management of most of the organization.
9) Business to Business & Business to Customer
Commonly abbreviated as B2B and B2C sales, these are differentiated on the basis of an approach to the client by the representative. In B2B the client that has been approached is himself a buyer has potential customers.
On the other hand, B2C is the one in which the business is separate the customers directly. The nature of the deal is small and there are multiple deals with multiple customers. The number of deals is more in b2c than in B2B.
10) Online Selling
This is the most common form of Sales that is developed recently in which the customers approach to digitally or via the internet. A landing page is very crucial in order to greet potential customers. The website has to be developed very accurately and should address all the queries that customer might have. The product should be in a proper and good picture it should be attractive to the potential customers.
Online selling is considered very cost-effective since there is no middleman. It is considered as one of the highest ROI generating methods of sales. Segmentation, targeting, positioning is very essential in terms of online selling in order to reach the message to the proper customers and social media plays a crucial role in the same.