KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
What is Procurement Cycle? All Steps Explained
The Procurement Cycle is a cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is RFM Analysis (Recency, Frequency & Monetary Value)?
RFM analysis is a crucial marketing tool used to identify and segment customers on the basis of their recency, frequency, and monetary value. The three…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding…
Importance of Marketing Environment
The Definition of Marketing Environment Marketing Environment can be defined as the various internal and external factors that surround the business on a day to…
What is Tri-fold Brochure and how to Create a good one?
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
What is Demarketing? Types, Examples & Benefits
Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Who are Brand Advocates and what is Brand advocacy?
Brand advocacy is a type of marketing strategy that encourages consumers or employees of a brand to behave like brand advocates and promote their positive…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
What are Brand Assets?
Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
Brand Affinity – Definition, Meaning, Importance and Tips on building it
Brand affinity is the natural liking or positive inclination or love of an existing or potential customer towards a brand. It is the highest point…
Reverse Marketing Explained with Examples
Reverse marketing refers to a scenario where the firm does not actively seek out customers, but instead, the customers seek out the firm. An example…
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs…
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
What are the Functions of Retailing?
Various parties to the production and distribution of goods play a pivotal role in any economy keeping the robust volume of trade and commerce flowing…
Factors affecting Sales of a Product
Any business, whether a start-up or an established one, put maximum efforts for expanding sales volume because sustained growth in sales is the only key…
What is Word of mouth Marketing?
What is a Word-of-Mouth Marketing Strategy? Word-of-mouth marketing is a marketing method that encompasses any and all ways people talk about your company with others….
What is a By-Product? By-Products Examples and Pricing Strategies
What is a By-Product? Many times, the production process results in the creation of Leftover products. These leftover products may not be as valuable as…
Industrial Sales – Characteristics of Industrial sales
What is Industrial Sales? 6 Characteristics of Industrial sales Industrial sales or B2B sales is a touch business due to the inherent nature of industrial…
What is Non-Store Retailing – Examples and Types
We recently had a look at the different kinds of retail services that exist. A general definition of retail is the use of a retail…
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of an organization. This can…
11 Objectives of Advertising – What are Advertising Objectives?
The main objectives of advertising include product or service introduction, brand awareness creation, customer acquisition, value creation and Differentiation from competitors. Advertising also focuses on…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
What are the Functions of Wholesalers? Explanation & Examples
A wholesaler plays a vital role in the supply chain by helping to manage inventory levels. They can purchase large quantities of products from manufacturers…
Trademark vs Copyright – Difference Between Copyright And Trademark
A trademark is a sign, logo, or symbol used to identify a product or company and distinguish it from others. A copyright is legal protection…
