Most salespeople hate cold calling because it involves a lot of physical work and also you have to face rejection many a times from potential…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Marketing Management Process: A 5-Step Guide
The marketing management process goes through various stages to ensure the success of a product in an organization. In a challenging business environment, with a…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
19 Great Ways to Market Yourself in 2026 (With Examples)
Marketing yourself is about showcasing your abilities and building your persona. This process involves creating a unique brand identity through your mission, values, and ambitions,…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
