Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
10 Types Of Sales Strategies to Increase Sales
Sales strategy is the action plan to hit the numbers and achieve sales targets. What is a methodical plan which is devised in order to…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
What is Sales Channel? Functions of Channel Marketing Distribution
The means to sell a customer is called a sales channel. The sales channel is different from the distribution channel which includes the customer delivered…
Sales Coaching – Purpose, Need, Process, Advantages & Disadvantages
For any sales team, achieving sales targets is the only criterion for measurement of performance. The increasing sales numbers can be achieved by a performing…
What is Sales cadence? Importance, Advantages & Disadvantages
Planning is very important in sales. You must have a well-designed and well-thought plan whether you are writing a sales proposal or you are preparing…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
Baby Boomers: Definition, Years, Date range, History and Examples
Baby Boomers – the generation-spanning from 1946 to 1964 – are highly influential members of society, who have shaped and continue to shape our culture….
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
What is Sales Metrics? 8 Sales Metrics you should track
For the proper understanding of the topic, let us break down and understand sales metrics first. Liked this post? Check out the complete series on…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
10 Types of Customer Service Channels
A company’s customer service channels refer to the different methods that they offer for customers to receive support and assistance. For example, a company may…
What is Dynamic Pricing Model? Examples, Importance, Advantages and Disadvantages
Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
