Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But…
Loyalty Program – Definition, Importance and Types of Loyalty Programs
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a…
Material Handling: Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…
What is Lead Management? Definition & Best Software & Tools in 2026
Lead Management is best described as a customer acquisition funnel that starts with finding new customers and finishes with closing transactions. Every organization requires an…
Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…
What is Interactive Marketing with Definition & 5 Best Examples?
Interactive marketing is a two-way approach to marketing focused on interaction and collaboration as per the reaction and inclination of the customers. It is also…
What is Quality Assurance (QA)?
Quality Assurance (QA) is the practice of assuring that the quality of a product or service throughout its life cycle, from design to delivery meets…
Recency Effect – Meaning, Examples and Role
As per many psychological theories, when you will be asked to recall the items in any order from a list, there are brighter chances that…
Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable….
Premium Pricing – Definition, Strategy And Market Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As…
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Sales Call? Definition, meaning, Types and Planning
Definition: Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion….
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
Freight Forwarding: Definition, Responsibilities and Functions
Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…
Moment of Truth (Marketing MOT) – Definition, Types, & Examples
What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
Importance of Values in Different Facets of Life
Value encompasses our worldview and moral beliefs that affect how we treat others. It includes our moods, feelings, needs, wants, preferences, attitudes, and interests. Values…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
What Is Employer Branding? Employer branding is the process of using marketing techniques to make a company’s name more attractive to potential employees. This can…
Research Techniques – Top 10 Market Researches Methodologies
While conducting research, it should be ensured that the proper techniques and tools of research should be used. Only with the help of proper tools,…
Secondary Data – Characteristics, Advantages and Examples
When the data is collected by someone else and it is being used by someone other than the collector, then it is known as secondary…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain…
