Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
Sales Leadership – Habits And Skills Of Effective Sales leader
There is immense importance of leadership in sales jobs. Most of the salespeople who are successful attribute their success to their sales leaders. Good leadership…
12 Effective and Proven Sales Tactics
Developing an unbeatable sales program is a critical aspect of every business. Without having a sales strategy company will not be able to compete and…
Marketing Materials | Tips for Creating the Best Materials for Marketing
Adding variety to your marketing materials will help you attract new customers. Marketing materials come in various shapes and formats, each ideal for a specific…
Convenience Sampling | How to analyze a convenience sample?
Convenience sampling is a type of nonprobability sampling technique in which subjects are selected on their convenient access ability as well as proximity to the…
What is Programmatic Advertising? Importance and Types
Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
Sales Motivation – 9 Ways to Motivate Your Sales Team
Keeping the sales team motivated is one of the main tasks of a sales manager. He will take any measures to keep his team motivated….
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
What is Sales Support? Functions and Examples
Most companies make a mistake to pay high salaries to sales representatives and expect them to achieve unattainable targets miraculously. The whole blame is put…
20 Sales Objections and How to Handle Them?
We all know that one of the main reasons people don’t like selling is the resistance they face from customers. One of the reasons the…
Sales Account – Definition, Importance, Advantages
Sales account is defined as a record of all the transactions that are happening in the business, which include the sales carried out by credit…
What is a Press Kit and How to create one?
What is a Press Kit? A Press Kit is a collection of materials that provide information about an individual, company, or product to members of…
Points of Parity (PoP) And Points of Difference (PoD)
The factors or features of services and products which are a cornerstone in establishing the differentiation for them is called a point of difference. Here…
Outside Sales vs Inside Sales – The Differences explained
Outside sales or inside sales? It is a huge question for a person in the business to choose one of the sales strategies to sell…
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
What is Enterprise Sales? Importance, Strategy and Stages
Enterprises sales involve a lot of communication between the sales representative and the prospect, which may result in a large-scale corporate solution. The typical sales…
Difference Between Channel Sales And Direct Sales
As a manufacturer of the goods, a business person needs to decide the method of selling their products to final consumers. There are mainly two…
What is Catalog Marketing? Advantages and Disadvantages
Catalog marketing is a direct marketing method in which businesses offer a variety of products in print or online catalogs to the target client. The…
Door To Door Sales
Many people think of door to door sales as an ancient technique. The newer generations do not even know that it exists. But few people…
73 Motivational Sales Quotes to empower your team
The sales job is considered one of the most lucrative jobs in the market, and at the same time, it is one of the toughest…
17 Must Have Sales Associate Skills
Sales are considered one of the most popular career choices. There are various sales job roles that one can consider to start their career in…
Sales And Operations Planning (S&OP) – Meaning and Importance
Sales and operations planning is a process which helps in managing the demand and supply of manufacturer by collaborating the sales and operations department to…
Pricing Methods – Cost Oriented and Market Oriented Pricing
The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
