SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
Account-based Marketing (ABM)
ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Electronic Retailing or E-tailing | Definition and Meaning
Electronic retailing or e-tailing is a B2B or B2C sales of goods and services via the internet. Because of such a way of functioning, e-tailing…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
Registered Trademark Symbol | Meaning, Usage and how to write?
The registered trademark symbol or ® acknowledges that the preceding symbol or word is a trademark legally registered with the office of the national trademark….
Secondary Research – Meaning, Objectives, Process, Pros and Cons
Research is the process of collecting data, analyzing them, and arriving at results or conclusions. A proper research model is designed to conduct studies in…
What is Customer Engagement? Definition, Importance, Strategies & Metrics
Customer engagement is an emotional connection that a customer feels for a brand because of the ongoing interaction between both. It involves all the interactions…
5 M’s of Advertising (Definition and Elements)
What are the 5 M’s of Advertising? 5 m’s of advertising stand for Mission, Money, Message, Media, and Measurement. These five m’s serve different purposes…
Idea Generation – Definition, Sources, Techniques and Examples
Idea generation is developing new ideas and converting them into tangible activities. It entails brainstorming as many ideas as possible, determining how to employ them,…
Greenwashing – Definition, Examples and Tips to avoid
Greenwashing is a misleading act of an individual, organizations, industries, governments, etc. who promote their goods and services as eco-friendly through marketing, packaging, mislabelling, or…
Retail Manager – Responsibilities and Career In Retail
A retail management job will provide you with the opportunities to make your store work and make you in charge of it. you will be…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
Marketing Tools
Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
Primary Research – Meaning, Process and Advantages
Primary research is a research process where data is collected directly from your target audience with questionnaires and other tools. Primary research does not depend…
Qualitative Data Analysis – Importance & Types
Data is the most crucial part of any study. The data can be intrinsic or extrinsic. It depends on the subject and the mode of…
Top 15 Essential Sales Manager Skills you Should Know
A Sales manager should possess several Sales Manager Skills that are going to help them, the employees, and the company. Most of the work in…
What is Sales Margin? and How to Calculate it
Understanding your sales margin is like having a compass in the wilderness of business. It guides you, pointing out profitable paths and warning you about…
10 Ways to Build Great Customer Relationships Explained
Customers are the life-blood of any sort of business model, and that is why paying heed upon customer relationships is an inevitable and often highly…
What is Consumer Behavior? Definition, Example, Types & Factors
Consumer behavior is the behavioral patterns, decision processes, and actions that a consumer follows while making a purchase decision for a product or service for…
What is Brainwriting and How to Use it (with Steps)?
If traditional brainstorming sessions are not being able to provide you the befitting solutions for any problem or issue, then the brainwriting technique is a…
What is Research Bias? And How to Minimize it
Bias is a deviation from the truth when collecting data, analyzing the data, interpreting and publishing the data which can you lead to false conclusions….
What is Service Excellence? And Why it is Important & excellent
When you go beyond the expectations of your customers and offer an industry-leading experience that truly bowls over them – then such activity is understood…
What are Research Skills? And Why are they Important?
Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
How to Manage your Sales Team Effectively?
In the beginning, one person can perform all the duties alone, such as sales manager, sales director, and salesperson. But when a company grows, one…
5 Steps to Set Sales Goals – Types and Examples Included
Sales goals are the objectives that should be achieved to complete sales targets or as a part of sales targets. Numbers are a part of…
Difference Between B2C Sales and B2B Sales
B2C sales refer to Business to Consumer sales, which is the models in which the businesses target individual customers. Sales representatives are the best examples…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2026
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
