What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing channels, and there would seem to be few, if any, qualifications in common. Nevertheless, five qualities (or abilities) common for most effective salesperson, whatever their fields, can be identified:
1. Ability to define the position’s exact functions and duties in relation to the goals the company should expect to attain. Sales executives calculate what is entailed in their responsibilities. Whether or not the company provides them with a job description, they draw up their own descriptions consistent with the responsibilities assigned by higher management. Revision are necessary whenever changes occur in the assigned responsibilities or in company goals.
2. Ability to select and train capable subordinates and willingness to delegate sufficient authority to enable them to carry out assigned task with minimum supervision. Ability to delegate authority is must. Effective executives select high caliber subordinates and provide them with authority to make decisions. Within existing policy limits, decision are made by subordinates; when an exception falling outside these limits occurs, the superior decides. The more capable the subordinates, the wider policy limits can be And the more the superior’s time is freed for planning.
3. Ability to utilize time efficiently. The time of sales executives is valuable, and they budget it and use it carefully. They allocate working time to tasks yielding the greatest return. They arrive at an optimum division between office work and field supervision. Even the use of off duty hours is important. Excessive work time and too little leisure reduces efficiency. Successful sales executive balance such leisure time activities as community service and professional meeting against personal social activates, recreation, and self improvement.
4. Ability to allocate sufficient time for thinking and planning. Able administrators make their contributions through thinking and planning. They know how and are willing to think. They recognize that reviewing past performances is a prerequisite to planning. They strive to gain new insight that will bring problems into better focus. Effective sales executives shield themselves from routine tasks and interruptions. Failing this, they retreat to surroundings which are conductive to thinking and planning.
5. Ability to exercise skilled leadership. Competent sales executives develop and improve their skills in dealing with people although they rely to a certain extent on an intuitive grasp of leadership skills, they depend far move on careful study of motivational factors and shrewd analysis of the ever changing patterns of unsatisfied needs among those with whom they work. Skilled leadership is important in dealing with subordinates and with everyone else.