Sales Copy: What it is and How to Write Effective Sales Copy

Sales copy is very important for a business. It is very important to use the right texts, images, and words to create an impact on customers.

A photograph of a smartphone will not grab the attention of people or a simple video about the running shoes will not attract search traffic.

It is important to copywriting portion on your sales page to invoke action by the visitors. Many marketers are still not aware of what a sales copy is and what is the importance of a sales copy.

Failing to understand the importance of sales copy, they usually write uninspired sales copy which does not attract consumers, and their competitors take advantage of this.

In this article, you will learn that your sales copy keeps evolving with the audience and time. You can’t just create a sales copy and get done with it. Testing is the only way to check if your sales copy will work or not.

It is obvious that refining and testing sales copy consumes a lot of time, but it is worth it if it helps you to boost your revenue generation.

What is a sales copy?

Sales copy is a text that convinces the audience to buy a certain product or service. A sales copy can be written in the form of paragraph, lists or can be written over images. A best sales copy focuses on how a product or service is beneficial for the end customers.

Most of the times, marketers write such a boring sales copy that it puts consumers to sleep. However, it is not necessary to write a thriller novel, but you should play with words so that your readers keep want to read.

The purpose of a sales copy is to persuade customers to buy a product or service that you are selling, and it should be done in such a way so that a customer finds it difficult to say “no.”

One common mistake most marketers make while writing a sales copy is to assume that the product speaks for itself. It is wrong to assume this until your customers have used your phone or wear a shirt that you are selling, they can’t relate to it and get the reference.

Therefore, it important for you to reach your customers at an emotional level and arise a desire in them for what you are selling.

To do this, you should talk about pain points, all qualities that outstand your product from the competitors’ product, and qualities which are appealing to your demographic segment of customers.

How to write a sales copy?

A wrong notion among the marketers is that only design can sell the product. A sales copy is important for your customers to make a wise and educated decision and to highlight the top benefits of your product to your audience.

In addition to this, they will also enjoy the process of buying your product.

Here, we do not deny the importance of design, but with the help of sales copy you will generate more revenue for your business. in this article, you will learn about how to write an eye-catching, engaging, and convincing sales copy. You can use this information to write sales copy for your product.

1) Select one Focus

The target audience always has one common goal, desire, or pain point. There are chances that they also have more than one pain point, but you should focus on only one point to encourage them to make a purchase.

For example, a prospective XYZ phone customer who needs a new phone might have many pain points such as

i) fast battery drainage.

ii) heating problem.

iii) Outdated features.

iv) obsolete operating system

You can mention all of these pain points in your sales copy, but you should keep the focus of your sales copy on one point only. You should select one most crucial pain point based on your customer data collection. In this way, you will not overwhelm your audience with too much information.

2) Outline your goal

It is obvious to think that making sales is the most important goal to write a sales copy, but you also need to have a specific goal for a single page.

For example, do you intend to sell a single product, a collection of products, or a more expensive upgraded version of your existing product? A sales copy can be used to direct your target audience to take the desired action.

You should define your goal in the form of a conversation. A sales copy should be tested before placing it in the market. Show it to lots of customers and get an idea of your baseline conversion rate using your sales copy.

A baseline conversion rate can be guessed based on past sales data or an educated guess how many visitors can be converted into customers.

Knowing where you are starting is the only way to understand that the change made by you are improving your desired metrics. You should also keep one thing in mind that don’t overlap your sales goals.

Such as doing you want to sell new mobile phones? Or do you want your customers to buy a warranty for the existing product? Or do you want them to buy an upgraded version of your existing phones? Every sales page must define a specific sales goal.

3) Determine your target audience

A marketer needs to know about the expectations of his target audience from the product or service that is being sold. If your sales copy is unable to talk about those desires and expectations, then it is of no use, and it will have zero or less potential to convert customers.

Think about your ideal customers while writing a sales copy and think about the following things such as

i) what kind of challenges faced by that customer?

ii) what is his/her goal that he/she wants to reach?

iii) How he/she overcome obstacles?

iv) what you can do to help them?

You should try to relate your product or service directly with the desires of your target audience. Maybe you are aware of your target audience’s fear of the high cost of a new mobile phone. Describe how they can get the best features at the lowest cost possible.

If you can present that information in textual or visual form, then your chances of converting customers will increase.

4) Use compelling words

Uninteresting and boring words don’t grab the attention of your readers. You should give more emphasis on how you can evoke the imagination of your audience by using creative and compelling language.

Write a sales copy in such a way that it paints a picture for the customers and hit their pain point.

5) Make it readable

Most of the times, marketers write inscrutable sales copy while trying to make a sales copy interesting. They sometimes end up writing content which is difficult for a layman to understand.

Hence, it has almost zero potential to inspire consumers to buy your product, and the same is also true for a lot of data. Your text should be:

i) written in the relatable language.

ii) with lots of negative space.

iii) in the form of the storyline.

iv) should use bold text indicate important points.

Selling a mobile phone can take a lot of sales copies. Add illustrative visuals to interrupt your words and use infographic-style format to engage your audience.

6) Tell a Story

Use narrative text to engage your audience to get amazing results. Tell a story revolving around your focus to make people engage with the product and service that you want to sell. You don’t need to say a true- or real-life story.

Otherwise, you can tell the story of your brand or product that what led you to create that product or brand. In addition to this, you can use case studies or the stories of people who got positive results using your products. For example, you can talk about the long battery life of your phone and how it has helped working people.

7) Find out main objections of buyers and work against them

No matter how hard you try or how good services you provide, there will always be some people who are going to talk bad about your business.

It does not mean that you have created a bad business. It means that consumers are either very good at justifying their purchase or finding various reasons not to buy something.

A good business will determine all the objections that their consumers have with them and try to refute them in the best possible way in their sales copy.

In this way, their prospects will think that you are not hiding anything from them. In addition to this, you will get a chance to work around their objections.

8) Highlight the benefits of your offer

Most of the times, marketers get busy in mentioning the features of a product that they miss on highlighting the main benefits of the offer.

However, it should be done oppositely. You should mention and structure your story around the main benefits of the product and subtly talk about the other basic features of the product.

For example, you should highlight you if you have introduced a better screen or long-lasting battery on a smart mobile phone. In a sales copy, mention all improved features as a benefit for consumers and how a consumer can take benefit from it.

9) Introduce a creative call-to-action

Don’t forget to mention an attractive and easy-to-spot call to action in your sales copy. You should use a button to make it look appealing to the eyes of consumers. A call-to-action designed by you can look like one of these.

i) Spend less time charging your phone.

ii) Discover the smartest phone of the era at the lowest prices.

iii) Schedule a free consultation with our experts.