Marketing91

  • Home
  • Discounts and Deals
    • Marketing Tools Discounts
    • Financial Tools Discounts
  • Brands Analysis
    • Competitors
    • Top Brands Lists
    • SWOT of Brands
    • Brand Ownership
Home » Marketing » Who is Sales Associates and their Responsibilities in Sales Management

Who is Sales Associates and their Responsibilities in Sales Management

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales associates play a role of an intermediator between company and company’s customers. The job of a sales associate is to sell a wide variety of goods and products such as clothes, cosmetics products, grocery products, electrical appliances, cars, houses etc. People usually get confused between sales associates and sales representative.

However, the job responsibilities of both of them are quite different from the job responsibilities of the other. There are two types of selling in business such as Business to Customers (B2C) and Business to Business (B2B).

In B2C types of selling things are directly sold to the final customers, whereas, B2B selling things are sold to other small businesses. Sales associates sell things directly to customers; hence, they are associated with B2C selling. The job of a sales associate is to persuade customers to buy goods and services immediately. In addition to this, they also play the role of consultant and educate customers about the various features of the product they are selling and also spare technical knowledge about products.

They are an essential part of wholesale, service, and retail businesses. Therefore, it is very important to hire skilled and well-trained sales associates to leave an ever-lasting impression on sales associate so that they keep coming back. A good sales associates will not only sell products to customers but he will also make sure that they have a good experience while shopping.

In this article ahead you will learn about the key responsibilities of a sales associate.

Table of Contents

  • Role
  • 1) Greeting and welcoming customers as Sales Associate:
  • 2) Selling different products and services :
  • 3) Making customers aware of various deal and discounts :
  • 4) Helping cashier as Sales Associate :
  • 5) Sharing information :
  • 6) Keep the record of inventory :
  • 7) Keeping the store clean and in-order :
  • 8) Have knowledge of health procedures and safety standards :
  • 9) Handling customer’s sales related questions and inquiries :

Role

1) Greeting and welcoming customers as Sales Associate:

Greeting and welcoming

This is one of the most basic responsibilities of a sales associate. When a customer enters a store, he/she should be welcomed with a warm smile and asked politely how can they be served.

Make sure to keep a smile on face while interacting with customers. in addition to this, customers should also be informed about important precautions and maintenance procedures related to products also help them to find goods they are looking for and make sure that customers feel satisfied throughout their time in a store.

Also Read  Pricing Decisions: Examples, Objectives & Factors to Consider

However, there are some customers who don’t like to take the help of sales associate and they feel comfortable on their own. If you are dealing with this type of customers make sure to give them their spaces and be available whenever they need your assistance.

2) Selling different products and services :

The primary job of a sales associate is to sell products to customers. To do this, they should have knowledge such as price, discounts, promotion, and uses of different products.

Therefore, they should regularly update themselves with various qualities and characteristics of all products that they are dealing with and if they are dealing with expensive products such as jewelry, cars, houses, and electronics products like washing machines, microwaves, etc. they should be aware of their specification and they should have the knowledge to compare customers similar products of different brands. In this way, they can assist customers to make a decision fast to buy products.

3) Making customers aware of various deal and discounts :

Making customers aware of various deal and discounts on sales

People feel happy to buy products if they are on sale or have any discount on them. Therefore, sales associates should keep themselves updated about all current offers and discounts. It is essential for them to know about the specifications of the working of complex and expensive items. In addition to this, they are responsible for keeping stock of all products in demand.

4) Helping cashier as Sales Associate :

However, maintaining cash register and accounts is the responsibility of a cashier of a store, but in special scenarios like the festive season, sales or weekend associates provide help to cashier to deal with customers and keeping cash register up to date.

5) Sharing information :

Sharing information with management

The sales associate is the face of the organization for customers. They come to know first about the problems faced customers and about their expectations from the store. For example, it is a responsibility of a sales associate is to make a note of all inquiries made by customers which can’t be fulfilled and share it with the management and provide them suggestions to make changes in the store to satisfy customers.

6) Keep the record of inventory :

Sales associate come to know about the products which are running low in stock and which products have a high or low sale. Therefore, it is their job to keep the manager updated about the inventory, and also, they provide assistance to the manager of the store to keep the record of inventory using special software.

Also Read  Individual Branding: Definition, Examples, Strategies & Tips

7) Keeping the store clean and in-order :

Keeping the store clean and in-order for management

A sales associate is also responsible to keep the store organized. To do this, he has to do minor jobs like cleaning shelves, arranging products on shelves, doing inventory, and handling correspondence, and processing shipment.

8) Have knowledge of health procedures and safety standards :

If you are working in a store then it is one of your prime responsibility to make sure all your customers and colleagues are safe and sound until they are within the premises of your store.

Most stores also provide basic training to their employees to tackle with that sort of situation. In addition, to have knowledge of CPR and basic medical treatment you should also know who and how to contact in times of adversity that also include the times when any theft takes place or people create issues in the store. This includes to notify security guards or calling police if required.

9) Handling customer’s sales related questions and inquiries :

Handling customer questions and inquiries for good business administration

There is one kind of customers who come to store with their mind prepared about what they want to buy, whereas, there is another type of customer who always looks puzzled and always needs assistance to make their shopping decisions. However, as a sales assistant, it is your job to provide assistance to both types of customers.

In the first category, you can provide help to locate products easily and informing them if about discounts and offers and to deal with the second category of customers you need to have a lot of patience and you must be well informed about the products in your stores.

You might need to help them to make a decision on what to buy. Therefore, you need to be ready to deal with any type of customer. sometimes you will be playing the role of a family member for customers who need you want to be one and sometimes you will be acting as a professional helper for customers who just need your professional help.

This is all about the kind of work responsibilities of a sales associate. If you are aspiring to work as a sales associate you should be ready to be on your toes 24 hours and be at work even in the festive season. It is not at all a piece of cake.

Also Read  What is Post Purchase Dissonance? Causes of Post Purchase Dissonance

Liked this post? Check out the complete series on Sales

Related posts:

  1. Job responsibilities of sales manager
  2. What are the Working Duties & Job Responsibilities Of A Sales Clerk?
  3. What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
  4. What are the Responsibilities of a Store Manager?
  5. Retail Manager – Responsibilities and Career In Retail
  6. What is a Marketing Manager? A Complete Guide with Roles, Responsibilities & Job Description
  7. Freight Forwarding: Definition, Responsibilities and Functions
  8. Product Leadership – Definition, Strategy & Responsibilities
  9. What is Sales Enablement? Process of Sales Enablement
  10. What is Sales Metrics? 8 Sales Metrics you should track

About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  1. Internet Marketing
  2. Business Model of Brands
  3. Marketing Mix of Brands
  4. Brand Competitors
  5. Strategy of Brands
  6. SWOT of Brands
  7. Customer Management
  8. Top 10 Lists
Not found what you are looking for? Search this website.
Advertisement
Recent Posts
  • Helium 10 35% Off Coupon Code on Monthly Plans
  • Best Semrush Alternatives in 2025: 10 Top Competitors Compared
  • 3 Crucial Tools for Digital Acquisition Marketing – All for Free
  • Best Prop Firms for US Traders in 2025
  • eSIM Solutions That Save Big on Business Travel Expenses
Advertisement
Sales Module 7 & 8
Module 7: Selling Techniques
  1. Closing A Sale
  2. Cold Calling
  3. Cold Calling Tips
  4. Cold Canvassing
  5. Sales Abilities
  6. Sales Associate Skills
  7. Sales Pitch
  8. Sales Resistance
  9. Sales Support
  10. Sales Techniques
  11. Sales Promotion
  12. Sales Skills
  13. Ways To Sell A Product
  14. Hard Sell
Module 8: Sales Personnel
  1. Sales Associates
  2. Sales Broker
  3. Sales Clerk
  4. Sales Executives
  5. Sales Team
  6. Sales Management
  7. Sales Operations
  8. Sales Canvassing
  9. Sales Closing
  10. Sales Contest
  11. Sales Coordinator
  12. Sales Target
  13. Sales Call
  14. Sales Leadership

Marketing91

ABOUT THIS WEBSITE:

  • About Marketing91
  • Marketing91 Team
  • Sitemap
  • Contact us
  • Advertise with us
 

LEGAL NOTICES:

  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Editorial Policy
  • Terms of Use
Marketing91 - Discounts and Coupon Codes on Best Online Tools

Copyright © 2009 - 2025 Marketing91 All Rights Reserved