Relationships among individuals and organizations are based on exchange. By exchanging products, either material or immaterial, in ways that are rewarding to all the parties…
Top 15 Rolex Competitors & Alternatives in 2025
The top Rolex competitors are Patek Philippe, Audemars Piguet, Vacheron Constantin, Tag Heuer, Lange & Söhne, Jaeger-LeCoultre, Hublot and others. A famous watch manufacturing brand,…
What is the purpose of a website?
Before you start creating or even start planning your website, you have to identify why you are making that website and what is the purpose…
Moving Average Price
Any business that sells products is bound to keep an inventory of its products. To keep track of its inventory and for price control, business…
Top 20 L’Oréal Competitors & Alternatives in 2025
The top L’Oréal competitors are MAC, Maybelline, Dior, Chanel, Urban Decay, Clinique, Lancôme and others. A well-known French company, L’Oréal Paris is one of the…
Brand Board
What is a Brand Board? A Brand Board is a document that contains all of the essential information and visual elements about your brand in…
Sales Coverage strategy
Sales are of paramount importance to any business. Small shops to global multi-nationals run their businesses in the hope of achieving their targeted sales goals….
What is Public Relations? Concept, Examples and Advantages
What are Public Relations? Public relations is a communication process that strategically builds relationships between an organization and its public. Public relations activities can include…
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any…
What is Tri-fold Brochure and how to Create a good one?
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels…
Brand Consistency – Definition, Importance and Examples
Brand consistency is the process of having a strong and consistent brand personality and business identity that incorporates all your branding efforts from brand messaging…
What is Transit advertising? Definition and Types
Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams,…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
Top CPG Brands | What Is CPG ? | Consumer Packaged Goods Brands
What is a CPG Brand? CPG Explained with Help of An Example The term CPG stands for Consumer Packaged Goods and it can be defined…
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
Top 10 Toothpaste Brands in 2025
The top toothpaste brands in the world in are going from strength to strength as they are offering healthy variants based on the recommendations of…
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
SWOT Analysis of Donna Karan New York
DKNY was pioneered by Donna Karan became synonymous with New York and it takes inspiration from the attitude and energy of the city. She started…
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
Top 13 Colgate Competitors & Alternatives in 2025
The top Colgate Competitors are Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, Aquafresh and others. Colgate is a well-known brand of personal care that is…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
Top 20 Lakme Competitors & Alternatives in 2025
The top Lakme competitors are M.A.C, L’Oreal, Maybelline, Covergirl, Colorbar, Revlon, Avon and others. Lakme, owned by Hindustan Unilever is a famous Indian cosmetic brand….
What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and…
Top 12 Johnson & Johnson Competitors & Alternatives in 2025
The Top Johnson & Johnson competitors are Pfizer, Novartis, Glaxo Smith Kline, Bayer, Merck, Abbott, Roche and others. Johnson & Johnson is American multinational pharmaceutical…
Top 20 Pepsi Competitors & Alternatives in 2025
The top Pepsi competitors are Coca-Cola, Dr. Pepper Snapple, Red Bull, Dabur Real juice, Mondelez, General Mills, Kellogg’s and others. The company, PepsiCo manufactures Pepsi…
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…
Top 16 ITC Competitors & Alternatives in 2025
The top ITC Competitors are HUL, P&G, Nestle, Godrej Consumer Products, Godfrey Philips India Ltd, Danone, Coca-Cola, Colgate and others. An Indian company based out…
Top 15 Nivea Competitors & Alternatives in 2025
The top Nivea Competitors are Vaseline, Ponds, Clinique, Johnson and Johnson, Lakme, Dove, Olay and others. A famous skin care brand, Nivea was established in…
Top 11 Emirates Competitors & Alternatives in 2025
The top Emirates competitors are Etihad Airways, Qatar Airways, Lufthansa, Fly Dubai, Malaysia Airlines, Turkish Airlines, Saudi Arabian Airlines and others. Emirates Airlines is a…
Top 14 Hilton Competitors & Alternatives in 2025
The top Hilton Competitors are Marriott, Hyatt, Peninsula, Mandarin Oriental, Aman, Ritz Carlton, Intercontinental, Four Seasons and others. Hilton group of hotels was established back…
Marketing Strategy of Dove
The personal care & skincare brand Dove is the flagship brand of the FMCG giant Unilever. It was introduced by the MNC in the year…
Top 19 Hewlett Packard Competitors & Alternatives in 2025
The top Hewlett Packard Competitors are Lenovo, Apple, Dell, Samsung, ASUS, Acer, IBM and others. Formerly abbreviated as HP, it is one computer and Technology…
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its…
Marketing Strategy of LG
The Korean conglomerate giant was popularly known as Lucky-GoldStar has the presence over more than 100 countries worldwide with its subsidiaries such as Zenith, LG…
What is an Export house?
Export as a business is growing across multiple sectors. There are always a number of countries which are under developing stages and a lot of…
Top 10 ESPN Competitors & Alternatives in 2025
The top ESPN Competitors are Fox Sports, Star Sports, Sky Sports, NBC Sports, Sony TEN, Eurosport, NEO Sports and others. Founded in 1979 by brothers…
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide…
Marketing Strategy of NIVEA
The first oil and water based revolutionized cream brand was founded by the parent company Beiersdorf in the year 1911. The logic behind the name…
Top 13 Dove Competitors & Alternatives in 2025
The top Dove Competitors are Olay, Nivea, Clinique, L’Oreal, Lancome, Neutrogena, Estee Lauder, Johnson and Johnson and others. Dove is a popular brand of personal…
