Advantages of segmentation

6 Advantages of Segmentation

8 responses

  1. victor
    February 12, 2013

    so helpful & inspiring.


  2. andrew chimbiya
    September 9, 2013

    what is the concept of group dynamic and how does it work?


  3. Murtaza
    November 8, 2013

    Can you give references to the claims mentioned above. That will helpful to understand segmentatio in more detail


  4. Prosper Gumbeze
    April 9, 2014

    Market segmentation also spreads the risk of a company across the segments. For instance if one segment fails then the other segment(s) will contribute positively for the other segments as well.


  5. linda
    July 17, 2015

    are benefits and advantages the same?


    • Hitesh Bhasin
      July 17, 2015

      Yes Linda. The benefits of segmentation and advantages of segmentation are the same. They are synonyms.


  6. Priscilla
    October 22, 2015

    Can market research being easy be seen as an advantage


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