The world is full of innumerable industries where brands take prominence because of their distinctive value in the eyes of a common man. A brand signifies an instant image that takes root in our mind and differentiates one from the other.
In order to determine the prominent brand in the current market scenario, we have to depend on several factors. The Global Brands In The World 2018 list determines the brands in accordance with their brand valuation and has accordingly rated them.
1) Amazon
At 150,811 million US dollars, Amazon has the distinct pleasure of occupying the top spot in terms of brand value, market capitalization and revenues earned in Global Brands In The World 500 2018 List. In terms of sales units, it occupies the second position in the world.
Amazon is an American origin company that deals in internet retail. This cloud computing and electronic commerce organization was founded in the year 1994 by its founder Jeff Bezos. It is a public company that serves worldwide with headquarter base at Seattle in the United States.
Amazon operates via a multi-level strategy and has been able to reach across the world to create a successful business venture. It started as a bookstore and with time diversified its product portfolio to include audiobooks, video games, apparel, jewelry, food, furniture, and electronics via online medium.
2) Apple
At the end of the fiscal year 2018, Apple as a brand was valued at 146,311 million US dollars, occupying the second position in the world. In terms of revenues, it was adjudged at first position as largest IT related company in the world.
Apple is a multinational company of American origin. This public company was founded in the year 1976 by its co-founders Ronald Wayne, Steve Wozniak, and Steve Jobs. It operates via headquarter base in California in the United States and more than five hundred retail outlets established in its home country and overseas markets.
Apple deals in selling, developing and designing aspects of online services, computer software, and hardware and consumer electronic items.
3) Google
Google has seen a dream come true as it continues to prosper and reach new heights day by day. By the end of the fiscal year 2018, its brand value has been estimated at 120,911 million US dollars taking it to the third largest position in the world.
Google is a subsidiary of its parent company Alphabet Inc and was founded in the year 1998 by its co-founders Sergey Brin and Larry Page. This American origin company serves a worldwide area from its headquarters at California in the United States.
Google is associated with computer hardware, software and internet industries as it deals in the technology sector. In the year 2004, the company launched Google.org, a non-profit start-up to create awareness about global poverty and climate change.
4) Samsung Group
Samsung Group is a conglomerate of Korean origin. It was founded in the year 1938 by its founder Lee Byung-Chul. The group operates in most parts of the globe via headquarter base at Seoul in South Korea.
By the end of the fiscal year 2018, it was adjudged at 92,289 million US dollars in terms of brand value taking it to the fourth position from its sixth in the previous year as most important global brands in the world.
Samsung is one of the most powerful It companies as it deals in several products like home appliances, telecommunication equipment, semiconductors, electronic equipment, and consumer electronics.
5) Facebook
From ninth position to fifth has been an achievement for Facebook as it is valued at 89,684 million US dollars according to Global Brands In The World500 2018 List in terms of brand value. Bringing the world community together is the aim of this website.
Facebook is a public company with headquarter based in California in the United States. This American origin company launched its website in the year 2004 with the help of its founder Mark Zuckerberg. It is associated with internet industry and deals in social networking and media services.
The popularity of Facebook can be understood by the fact that nearly 2.2 billion users actively pursue its site on a monthly basis. It can be easily accessed with internet connectivity via devices like smartphones, tablet computers, laptops, and desktop computers.
6) AT&T
At 82,422 million US dollars AT&T occupies the sixth position at the end of financial year in terms of brand value. It is ranked as the largest company of telecommunications in the world.
AT&T is a holding conglomerate of American origin. This multinational organization was founded in the year 1983 and currently serves a worldwide area from its headquarter base at Dallas in the United States.
AT&T is associated with technology, mass media and telecommunication industry as it deals in a diversified product portfolio that includes video games, publishing, cable television, film production, home security, broadband, telephony services, and satellite television.
7) Microsoft
Microsoft is an international company with a brand value of 81,163 million US dollars, revenues at 110.360 billion US dollars and operating income of 35.058 billion US dollars at the end of the financial year 2018.
Microsoft was founded in the year 1975 by its co-founders Paul Allen and Bill Gates. It is a public company of American origin that operates through headquarters at Redmond in Washington.
Microsoft is associated with selling, manufacturing, licensing and developing aspects in several industries like the internet, video games, cloud computing, social networking, computer hardware, and software and consumer electronics.
8) Verizon
Verizon is the second-largest company of telecommunications in terms of revenue by the end of the fiscal year 2017 and is ranked at an eighth position at 62,826 million US dollars in terms of brand value at the end of the financial year 2018.
Verizon is a conglomerate of American origin. This public company was founded in the year 1983 by its founder AT&T Corporation. Headquarters of Verizon are located in New York City in the United States.
Verizon is associated with mass media and telecommunication industry with a diversified product line that includes internet, digital media, telematics, digital television, landline, and cable television.
9) Walmart
Walmart has shifted from its eighth to ninth position in terms of brand value at 61,480 million US dollars by the end of the fiscal year 2018. According to the Fortune Global Brands In The World 500 List 2018, it is ranked as the largest company in terms of revenues and private employer at 500 billion US dollars and 2.3 million employees respectively.
Walmart is a public company of American origin that was founded in the year 1962 by its founder Sam Walton. The company operates via 11,718+ clubs and stores in twenty-eight countries and its headquarters is located at Arkansas in the United States.
Walmart started its operations as a discount store and currently is associated with the retail industry with dealings in grocery stores, discount department, and hypermarkets. It deals in grocery, pet supplies, health, and beauty, apparel, furniture, home, electronics, and footwear.
10) ICBC
ICBC has the distinction of being the largest bank in the world as well as China in terms of number of employees, number of customers, loans, deposits, and total assets. It has maintained its position at tenth rank in terms of brand value at 59,189 million US dollars since last year.
ICBC is a multinational company of Chinese origin and was founded in the year 1984. It operates via headquarter base at Beijing in China.
ICBC is associated with banking, investment services and financial services industries and deals in a product portfolio that includes private equity, wealth management, investment management, corporate banking, consumer banking, insurance, and finance.
11) China Construction Bank
China Construction Bank is one of the top-notch commercial banks in China with an extensive customer base. Its brand is valued at 56,789 million dollars at the end of the financial year 2018.
China Construction Bank was founded in the year 1954 and is one of the “big four” amongst the banking sector in China. It has set up its headquarters at Beijing in China and operates via 13629+ branches. It has also set up overseas branch outlets in several places like Tokyo, Singapore, Hong Kong, Sydney, and New York.
China Construction Bank is associated with the banking industry and its comprehensive and diversified product portfolio includes mortgages, private equity, investment management, wealth management, corporate banking, and consumer banking.
12) Alibaba
Alibaba has been named as one of the most admired and influential companies in the world. From a 22nd position in the year 2017, the company has taken a heavy leap to occupy the 12th position at the end of the financial year 2018 in terms of brand value at 54,921 million US dollars.
Alibaba is a conglomerate of Chinese origin founded in the year 1999 by its co-founders Peng Lei and Jack Ma. It operates in 200+ countries via headquarter base at Hangzhou in China.
Alibaba is a public company that is the owner and operator in diversified sectors like technology, AI, internet, retail, and e-commerce.
13) China Mobile
China Mobile is the major service provider in terms of telecommunications in China and boasts of being a world-class operator having the largest customer base in the global arena. It also occupies a top position in terms of market value and profitability.
China Mobile is a government-owned corporation that was founded in the year 1997 and operates via headquarter base at Beijing in China. Its business interest includes internet division, digital television, broadband internet, mobile telephony and fixed line telephony in the telecommunication industry.
In terms of brand value, China Mobile occupies the thirteenth position in the world at 53,226 million US dollars by the end of the financial year 2018. The company entered in a sponsorship deal with National Basketball Team of China for sponsoring its efforts at 2010 FIBA World Championship held in Turkey.
14) Wells Fargo
Wells Fargo is an American origin bank that occupies the second position in the world in terms of market capitalization and fourth in the United States in terms of total assets. In terms of brand value, it occupies the fourteenth position at 44,098 million US Dollars.
Wells Fargo is a public company and was founded in the year 1852 by its co-founders William Fargo and Henry Wells. It operates via headquarter base in San Francisco in the United States. Wells Fargo has set up 8,200+ and 13,000+ financial centers and ATMs respectively in and around the globe.
Wells Fargo is associated with financial services and banking industry and has a huge product line that includes wealth management, retail banking, private banking, commodities, and consumer finance to name a few.
15) Mercedes Benz
Mercedes Benz has jumped from the twentieth position to fifteenth in just one year at 43,930 million US dollars at the end of the financial year 2018. This iconic brand is a subsidiary of its parent company Daimler AG.
Mercedes Benz is a very popular brand that was founded in the year 1926 by its co-founders Gottlieb Daimler and Karl Benz. It operates via headquarters base at Stuttgart in Germany.
Mercedes Benz is a German origin company associated with automotive industry as it deals in luxury vehicles, combustion engines, bus, trucks, and automobiles. It also offers repair services for automobiles and financial services to its customers.
16) Toyota
Toyota has been ranked at the sixteenth position in the world at 43,701 million US Dollars in terms of brand value. It posted its revenues at 264.1 billion US dollars at the end of the financial year 2018.
Toyota is a Japanese origin company that was founded in the year 1937 by its founder Kiichiro Toyoda. It operates in a worldwide area via headquarter base at Toyota in Japan.
Toyota is a public company that is associated with the automotive industry as it deals in engines, commercial vehicles, luxury vehicles, and automobiles. The company also offers leasing, financing and banking services to its clients.
17) BMW
BMW is a German origin company that is associated with automotive industry as it deals in manufacturing of engines, motorcycles, and luxury cars.
BMW is an iconic brand that was launched in the year 1916 by its founder Karl Rapp. It has spread its reach to a worldwide area and operates via headquarter base at Munich in Germany.
BMW has entered into various sponsorship deals and has sponsored BMW Italian Open, PGA Championship, BMW International Open held in Germany and BMW Masters held in China.
18) Bank of China
Bank of China, as the name suggests is a Chinese origin company owned by the state. This public company was founded in the year 1912 and currently operates via headquarters base at Beijing in China.
Bank of China is one of the biggest amongst the first four commercial banks in China. It is associated with financial services and banking industry as it offers a comprehensive product line to its customers that include wealth management, securities, savings, private equity, insurance, finance, corporate banking, and consumer banking to name a few.
Bank of China has been on the list of Fortune Global Brands In The World 500 for the last seventeen years. In terms of brand value, it occupies the eighteenth position at 41,750 million US dollars at the end of the fiscal year 2018.
19) State Grid
At 40,944 million US dollars State Grid occupies the nineteenth position in terms of brand value at the end of the fiscal year 2018. It has been adjudged second-largest in the world in terms of revenue at 348.903 billion US dollars in the Fortune Global Brands In The World 500 List released on 19th July 2018.
State Grid is a state-owned company of Chinese origin and was founded in the year 2002. It offers services in China, and some parts of Greece, Portugal, Italy, Brazil, Australia, and the Philippines via headquarter base at Beijing in China.
State Grid is associated with the electric utility industry as it deals in electric-power transmission and the electrical grid. It also offers transmission services for nuclear power.
20) NTT Group
NTT Group occupies the fourth position in the world as the largest in the telecommunication industry in terms of revenue. At 40,872 million US dollars it occupies the twentieth position in terms of brand value according to the Global Brands In The World 500 2018 List.
NTT Group is a well-known company of Japanese origin and was founded in the year 1952. It offers telecommunication services throughout Japan via headquarters based at Tokyo in Japan. NTT Group is also involved with conducting research in its field that will further help its country in the telecommunication sector.
NTT Group is associated with telecommunication industry as it deals in internet television, digital television, IT and network services, broadband, mobile telephony, and fixed-line telephony. The company sponsors Tony Kanaan, who participates in the IndyCar Series, and Hitotsuyama Team.
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