Brainstorming revolves around the minds behind design and ideation, as it is the gateway to great ideas. In the simplest form, brainstorming can be understood…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Consumer Behavior? Definition, Example, Types & Factors
Consumer behavior is the behavioral patterns, decision processes, and actions that a consumer follows while making a purchase decision for a product or service for…
Advocacy Groups: Definition, Explanation and History
Advocacy groups are defined as groups that use a special form of advocacy to influence or change public opinion, ultimately impacting the policy. Explanation Advocacy…
What are Research Limitations and Tips to Organize Them
Limitations are constraints or restrictions. Therefore, research limitations are constraints or restrictions in research which have been put on the method of your study and…
What is Distributive Bargaining? Importance, Advantages & Example
Distributive bargaining can be defined as a scenario where two or more parties try to divide a fixed resource. The process of distributive bargaining usually…
Customer Profiling Definition and Benefits (with Steps Explained)
Customers are an essential part of every business. Whether your business will be a success or failure will depend on your customers. Therefore, a company…
What is Betari Box Model and How to Break the Cycle of Conflict?
Definition: The Betari Box is a model used to analyze attitudes and behaviors contributing to or resulting from conflict. It states that our attitudes can…
What is Brainwriting and How to Use it (with Steps)?
If traditional brainstorming sessions are not being able to provide you the befitting solutions for any problem or issue, then the brainwriting technique is a…
What is a Research Statement and How to Write it
A summary of all the research achievements along with a proposal for future research is called a research statement. Research statement includes both findings as…
What is Research Bias? And How to Minimize it
Bias is a deviation from the truth when collecting data, analyzing the data, interpreting and publishing the data which can you lead to false conclusions….
What is Transactional Analysis Theory? And it’s Usage
Have you ever thought about how you build relationships with others? Was it easy for you to make new friends at your new job, or…
What is Research Gap? And How to Identify it
The initial step in conducting a study is to identify previously unknown and unexplored parts of research. When you choose such an area, your research…
Integrative Negotiation: Definition, Importance and Process
Integrative negotiation is defined as a negotiation strategy that focuses on mutual collaboration to arrive at a common conclusion. It is also known as a…
What is a Research Hypothesis And How to Write it?
A research hypothesis can be defined as a clear, specific and predictive statement that states the possible outcome of a scientific study. The result of…
What is Service Excellence? And Why it is Important & excellent
When you go beyond the expectations of your customers and offer an industry-leading experience that truly bowls over them – then such activity is understood…
What are Research Skills? And Why are they Important?
Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
25 Great Advertising Slogans (How to Create One?)
What is an Advertising Slogan? Advertising slogans, also known as taglines, are brief, catchy phrases or sentences used in marketing and advertising campaigns. Their purpose…
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
Perception: Meaning, and Process of Perception
Perception is a Latin word that can be defined as the ability of a person to see, hear, feel, regard, and understand through sensory means….
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
How to Manage your Sales Team Effectively?
In the beginning, one person can perform all the duties alone, such as sales manager, sales director, and salesperson. But when a company grows, one…
5 Steps to Set Sales Goals – Types and Examples Included
Sales goals are the objectives that should be achieved to complete sales targets or as a part of sales targets. Numbers are a part of…
Difference Between B2C Sales and B2B Sales
B2C sales refer to Business to Consumer sales, which is the models in which the businesses target individual customers. Sales representatives are the best examples…
What is Permission Marketing? Meaning And Benefits
Permission marketing is a type of marketing where a business takes the permission of its intended audience to receive marketing and promotional emails. The audience…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2025
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
What is Advertising Effectiveness and How to Measure it?
Advertisements are the backbone of any business, even small businesses, and undoubtedly, brands should focus on relevant ad campaigns to optimize their reach, lead generations,…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
