Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are…
Research objectives and aims
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting…
When to use a professional market research firm? And what to expect from them?
It is good to have professionals help in marketing. But what do you need? Just because they’re there doesn’t mean you have to hire them…
12 questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
Different types of marketing research and when to use them
There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
Behavioral research and its role in strategic marketing
Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions. In fact, the subject of…
What is Market research
Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your…
Qualitative market research
In a previous article, we have been presenting the concept of quantitative research and its usefulness in the business environment. Below we are going to…
Quantitative market research
In today’s challenging business environment, managers have to continuously find new ways to improve the performance of their company in the market in order remain…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
Secondary market research
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
Experimental research
When we were in school, we used to carry out various types of experiments in our classes. The experiments were carried to find out the…
How to conduct Observational research?
In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in…
