We live in a hyper-connected world with consumers becoming more discerning than ever. They yearn for authenticity and a genuine relationship with brands that reflect…
Active Customers: Definition, Meaning and Types
What are Active Customers? Active customers refer to individuals who have interacted with a business’s products, services, or platforms within a specific timeframe. This interaction…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
What is Customer Satisfaction?
Customer satisfaction is a behavioral response of a consumer when he or she does an after-purchase evaluation of a product, service, brand, or experience. It…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
What is Customer Engagement? Definition, Importance, Strategies & Metrics
Customer engagement is an emotional connection that a customer feels for a brand because of the ongoing interaction between both. It involves all the interactions…
10 Ways to Build Great Customer Relationships Explained
Customers are the life-blood of any sort of business model, and that is why paying heed upon customer relationships is an inevitable and often highly…
What is Customer Acquisition? Definition, Steps, Channels, Calculation & Strategies
Customer acquisition is the practice used to bring in new customers by identifying, targeting, and converting prospective customers. Successful customer acquisition refers to generating leads,…
Customer Loyalty: Definition, Importance, Elements & Stages
Customer Loyalty is a measure of how faithful is the customer to the brand or the possibility of a customer to opt for repeat purchases…
Customer Profiling Definition and Benefits (with Steps Explained)
Customers are an essential part of every business. Whether your business will be a success or failure will depend on your customers. Therefore, a company…
Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
Loyalty Program – Definition, Importance and Types of Loyalty Programs
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a…
Importance of Customer Service
Providing quality customer service is a must for any business, as it leaves customers with a positive impression. Unfortunately, in the past, this important element…
Customer Care: Concept, Examples, & How to have Good Customer Care
Customer should always be treated with exemplary behaviour and a proper attitude because it is they who help any organization to earn profits and survive…
What is Customer Experience? Importance, Examples & How to Measure It
Customer experience is the holistic impression or perception that a customer has of a brand due to the interactions and experiences he or she received…
What is Customer Relations -Ways to Build Better Customer Relations
Developing customer relation is the hardest challenge that an organization faces. Consumers have a direct industry influence as they are interested in various aspects like…
Customer Persona – Meaning & Best Tips Develop a Customer Persona
Running a personalized campaign as per the inclinations of a specific audience group is the key to generating leads and boosting sales. But how can…
What are Customer Service Goals
The success of any business is dependent upon the achievement of its customer service goals. Not only do they help businesses remain focused, track accomplishments,…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
What is Customer Feedback? 7 Types of Customer Feedback
Feedback from customers is the valuable information, opinions, and comments they share about their interactions with your company, products, or services. This feedback is important…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
10 Types Of Customer Complaints
Complaints are inevitable in every business. As customers have become aware of their rights than ever before. A large segment of customers is tech savvy…
10 Types of Customer Service Channels
A company’s customer service channels refer to the different methods that they offer for customers to receive support and assistance. For example, a company may…
Customer Relationship Management
Customer relationship management CRM is a way of managing customer relationships used to help businesses manage their communication and interactions with existing and potential customers….
7 Types Of Customers based on Consumer Behavior
Customers have diverse characteristics, so it is essential to recognize these differences for successful customer service. By understanding the different types of customers, businesses can…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
What are Customer Insights? Importance of Customer Insights
Through customer insights, businesses gain a much deeper understanding of the behaviors and preferences of their customers. The customer data can be used to effectively…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
How to create a Customer Profile?
A customer profile is a useful tool for businesses to understand their target audience. Customer profiling contains essential information on the customer’s pain points, interests,…
