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Home » Marketing » Report Writing – Elements, Template and Format Sample

Report Writing – Elements, Template and Format Sample

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes various reports like research reports, scientific reports, daily work reports, business reports writing, sales reports, school reports, social media reports, book reports, and marketing reports, etc.

The report must follow the correct writing format so that it is easy to read and understand. There are different ways to deliver a report. It can be visual infographics, interactive slide decks, or printed documents.

Table of Contents

  • Characteristics
  • Important Elements of Report Writing
  • Report Writing Format Sample
  • How to Write a Report for Work
    • 1. Identify your target audience
    • 2. Decide the content beforehand
    • 3. Structure your report
    • 4. Use a formal language
    • 5. Proofread and edit
  • Report Writing Template
  • Important Pointers to Score High in Report Writing
  • Conclusion

Characteristics

Characteristics of report writing

Important characteristics of writing a report are as follows-

  • The report should be meant for a particular target audience and have a specific purpose
  • The writing is crisp and includes pre-designed layouts
  • The report must consist of only facts and real information and must not entertain any opinions
  • The structure of a report must be crisp with pointers, numbered headings as well as sub-headings
  • The report often includes appendices
  • The report should take the help of charts, graphs, and tables to prove a point
  • The report usually consists of a summary with highlighting points

Important Elements of Report Writing

Important elements are as follows-

  • Description of a situation or an event
  • Significance of the situation or the event
  • Evaluation of the results of research
  • Discussion of the outcomes of future action
  • Recommendation for a specific action
  • Conclusions

Report Writing Format Sample

It is essential to write a report in the correct format to maintain its authenticity. The main sections of a standard writing format of a report include

1. Title section 

This section of the report consists of the name of the writer and the date when the report has been prepared

2. Summary 

This section of the report includes a summary of all the important points and the recommendation and conclusion. Remember to keep it as short as possible, as it is a general overview and should not be too descriptive.

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Include all the major and relevant points clearly and concisely. Some people have the habit of reading only the summary and, if impressed, only then read the rest of the information. Write the summary at the last so that it can include all the points you want to convey.

3. Introduction 

The introduction is written on the first page of the report. The writer has to explain in this section the reason and purpose of the report. He will also have to explain how the details are arranged in the report

4. Body 

The main section of the report is the body that has several subsections with subtitles. The writer generally arranges all the information in order of importance, starting with the most important one.

5. Conclusion 

The summary and conclusion are the essential sections of a report as everyone reads both. It should be free of any unnecessary information that is not relevant to the content.

6. Recommendations 

This section includes the writer’s recommendations in simple and straightforward words. Write in order of importance or priority

7. Appendices 

This section includes the technical details to support your conclusions. It is generally the information that the expert is going to read.

How to Write a Report for Work

How to write a report for work

Take the following steps to write an effective report

1. Identify your target audience

Writing a report is meant for a specific target; hence it is essential to know beforehand for whom you are writing it and who will read it. This is a major step that determines the format of your report, contents that will be included, and the tone that should be used while writing it.

Identify your target audience and cater to your report for these specific people if you are looking for directions on how to write a report.

2. Decide the content beforehand

You have already identified your audience, and now is the time to focus on the purpose of the report. You already know who will read your report so ask yourself about his expectations from the report and the specific information he is looking for.

This will give the report writer a clear picture of what he should include and avoid. Decide the content beforehand if you are looking for directions on how to write a report.

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3. Structure your report

The structure of a report is a crucial step as a good one helps the reader to read and understand it correctly. The reports often vary because of the sections a writer uses. Structure your report if you are looking for directions on how to write a report.

Include essential elements like title, executive summary, content table, introduction defining the purpose, the body that includes content and conclusion that may consist of recommendation only if required.

4. Use a formal language

If you are looking for directions on how to write a report, then it becomes important to use a formal language.

A professional tone and concise wordings will make the report clear to the reader, understanding what it is trying to convey. Do not use wordy sentences; instead, put your onus on writing it as simple as you can.

5. Proofread and edit

You have completed your report, and it is one of the best pieces of work you have done, no doubt, but proofread it if you are looking for directions on how to write a report.

This is one of the most critical steps of writing a report as it allows the writer to go through his words and catch any errors that might have happened. Even if you are one hundred percent sure, go through the report before sending it out to the interested audience.

Once you have written the report, leave it aside for an hour or two. Only then proofread it as you can see the mistakes with fresh eyes once again. If it is as perfect as you believe it to be, well and fine, send it otherwise; if you catch any errors, edit the report and go through it once again.

When you are sure, send it to the interested party.

Report Writing Template

One of the templates is

(Project Name)

(Date)

(Prepared by writing your name)

(Name of the company)

(Executive summary)

(Introduction)

(Body)

(Recommendations)

(Conclusions)

Important Pointers to Score High in Report Writing

Important pointers to score high in report writing

Some important pointers to score high while writing a report are as follows-

1. Use of names and pronouns 

Use everyday language with nouns and pronouns like I, Me, He, Him, Her when you write about yourself and others instead of outdated expressions like this person or Official 1.

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2. Use one idea per sentence 

Use straightforward, short, and simple sentences that are easy to understand. Using one idea per sentence will also save time and have the least chance of errors if you are looking for important pointers to score high while writing a report.

3. Be clear and specific 

Strive for clarity in your sentences as a clear and specific report will always gain brownie points if you are looking for important pointers to score high while writing a report.

4. Use simple language 

Simple language is easy to understand and saves time in deciphering the meaning. Strive to be as simple as you can as it is considered one of the important pointers to score high while writing a report

5. Stick to observable facts 

The report is not a place for assumptions or hunches. Stick to observable facts that can be proved if you are looking for important pointers to score high while writing a report.

6. Use paragraphs 

Organize information in groups and use paragraphs as they are more logical and easy to understand if you are looking for important pointers to score high while writing a report.

7. Use active voice 

Using active voice is always preferred by the reader if you are looking for important pointers to score high while writing a report.

8. Use bullets 

Using bullet style gives the report a structure that looks pleasing to the eye. Use them in your report if you are looking for important pointers to score high while writing a report.

Conclusion

The idea behind writing a report is to provide facts about a specific event, situation, or topic in an objective, concise, and clear manner. It is a factual paper that is well-structured and is often considered a recommendation for future action.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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