Definition: Time to Market (TTM) is the total length of time required to develop a product from its conception to its actual availability in the…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Viral Marketing? Examples & Techniques to Use in 2025
In 2023, viral marketing is more important than ever. Brands and marketers strive to create campaigns that resonate with audiences and have the potential to…
Predatory Pricing: Effects, Advantages, Disadvantages and Examples
Predatory pricing is defined as a strategy where a product or even a service is set at such a low price that it drives most…
Line Filling: Anatomy, Examples, Factors, Case Study
The concept of Line Filling can be defined as the business strategy where the firm plans to increase the number of products in the existing…
Mom And Pop Stores : Examples, Advantages, Disadvantages of Mom And Pop Shops Business
Mom and Pop name is popularly used for private and family-owned businesses. These stores are run by a family or a small number of employees….
Merchandising: Types, Advantages, and Disadvantages of Merchandising
Merchandising is any practice that helps a retailer to sell his merchandise to his customers. In a retail store, the meaning of merchandising is the…
Ethics in Retail: Importance and Ethical Practice towards consumers
Ethics in business have become an essential topic of discussion. In retailing, retailers want to earn maximum profit by providing satisfaction to their customers with…
Inbound logistics: How to improve it & the Importance of Inbound logistics
Inbound logistics focuses on the processes in the supply chain that bring materials into a business or organization. This includes tasks such as managing suppliers,…
Multiple Unit Pricing: When you should use it, and the Pros and Cons
Selling a product at a price lower than that of other products of the same category is called Multiple Unit Pricing. This is true, especially…
Price Competition: Meaning, 6 Types, Advantages, and Disadvantages
Price competition is a form of competition by which a product or service can compete with other products or services in the market only on…
What is Product Launch – Examples, Types, Advantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be…
Sales Canvassing: Meaning, Strategy, Tips, Advantages, & Disadvantages
. Sales canvassing can be defined as a sales activity where you make the first contact with the prospect without prior appointment. Sales canvassing can…
Marginal Product: Definition and Examples of Marginal Product Explained
The marginal product, according to economics, is defined as the change in the output, which is a result of increasing one more unit of relevant…
What is Trade Show Marketing? Best Practices, Steps, and Examples
Trade shows offer the opportunity to market products or services directly to potential customers, partners, and influencers. Trade show marketing is a specialized form of…
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of…
Technical Specifications: Importance & How to write Technical Specification
A technical specification is an important document of every business project which contains detailed information for the technical requirements. A project manager needs to get…
What are Trade Shows? Best Trade Fairs, Exhibitions & Shows in 2025
Trade shows are events where businesses from different industries meet to showcase their products and services, network with potential customers and partners, collect customer feedback,…
Competition in Marketing : Meaning, and the Types of Market Competition
Businesses vying for the attention of the same customers are known as competition in marketing; it’s a fierce race to demonstrate value and stand out…
Marketing Communication: Meaning & Types of Marketing Communication
What are Marketing Communications? Marketing communications, or MarCom, are essential for engaging and informing potential customers about a brand’s offers. MarCom is comprised of a…
Feasibility Study: Meaning, Understanding, Steps, Examples, and Types
Feasibility Study is defined as the assessment of a project that has been proposed by someone. It is analysis and evaluation of a system and…
The List of 13 Retail Promotions to Attract Customers
It is easy to conceive a dream to have your own business. You can’t sit and wait for customers to walk in your store after…
Complete History of Retail Industry and the Future of Retail Industry
Early History of Retail Industry The history of retail spans a long timeline. There are archaeological shreds of evidence for water systems and trade which…
What is Retail Strategy? Different Retail Strategies to Boost Sales
A detailed marketing plan related to the of the business, its targets and ways and methods to achieve it, in relation to retail is known…
The 7 Important Steps Retail Planning Process you Should know
In this article, you will learn about the steps involves in the retail planning process. In the retail planning process, a retailer decides about the…
Sales Contest: How to create them, Advantages and Disadvantages
The sales department is the only department which helps in generating revenue, and it is important to keep the salespersons motivated and maintain a stimulating…
15 Simple Steps to Start your Own Retail Business
Having your own business is the dream of many who are stuck in a 9-5 job. People have many great ideas for retail business, but…
Sales Conference – Purpose Of Conducting A Sales Conference
Sales conference are the meetings where people come together and discuss the new products, their uses, and qualities. These are also known as sales meetings….
15 Features of Advertising
Advertising is a paid form of communication that is used for the non-personal presentation of information that helps the general public or target audience to…
Retail Space Management
Have you ever wondered how retailers manage to organize thousands of products in a small store so efficiently? That hundreds of customers can shop at…
Reverse Logistics: Meaning, and Examples of Reverse Logistics
Reverse logistics is an integral part of supply chain management. It deals with the processes involved in returning, exchanging, and disposing of goods that are…
Sales Collateral: What it is, Importance and the Types of Sales Collateral
Sales collateral can be defined as the material created by the business to persuade customers and boost the sales of a product. Sales collateral is…
Sources of Secondary Data and its Advantages and Disadvantages
Data is an important element of any research. The quality of not data decides the quality of the outcome of the research. There are two…
7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new…
Retail Assortment Planning: Factors Affecting and the Importance
The business of retail comes with a lot of things to manage. Right from being present at the right location and cater the right customers…
What is Merchandising: Types, Advantages, and Disadvantages
A retailer uses various techniques to boost the sales of products. Out of those tactics, merchandising is also an effective technique to boost the sales…
Contract of Sales: Examples and Components of a Contract of Sale
A contract of sales is a formal contract which contains all terms and conditions in the written form related to a sale. This contract states…
Emergency Goods: Meaning, and Examples
Emergency goods are the products that individuals have to use on an urgent basis during an emergency of any kind. Human beings tend to contemplate…
Impulse Goods: Definition, Marketing, and Examples
Definition: Impulse goods are items that consumers purchase on impulse, or without prior planning or intent. Impulse buying is often thought of as an emotional…
Data Mining In Retail: Applications and Six Phases in the Life Cycle
Retail trade is one of the most competitive markets in the whole world, and retailers use various tactics to survive in this cut-throat competitive market….
What is a Private Label? How Does Private Labeling Work?
Private labeling is an excellent opportunity for businesses to create their own unique brand of products without investing in production and manufacturing. It’s a great…
