It is not surprising that people get confused with the concepts of sales and business development because these two activities usually work nearby each other…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Seed Funding: Meaning, Process and 7 Steps
What is Seed Funding? Seed funding is the early stage financing of a startup. This type of funding is typically used to finance the initial…
Generational Marketing: How to Target Every Generation
Implementing generational marketing strategies is becoming increasingly crucial for organizations to target and understand the needs of various age groups accurately. There are many ways…
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what…
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…
Coupon Pricing: Where to Distribute and How to Design your Coupons
Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Market Penetration: Techniques, Advantages and Disadvantages
What Is Market Penetration? Market penetration is a measure of how much of the market for a good or service has been captured by a…
What is Distribution Center: Role, Advantages, and Disadvantages
Distribution centers or warehouses are generally used to store and segregate the incoming raw materials and intended for further processing. The main role of a…
Sales Communication: Different modes, Components and Importance
Sales communication plays an important role in the success of a sales deal. Sales communication keeps the members of the sales team connected, and they…
Qualitative vs. Quantitative Research: What is the Difference?
When diving into a new research project, one of the first decisions you’ll face is the dilemma of- qualitative vs. quantitative research. These two methodologies,…
Sales Credit: Uses, Example, Advantages & Disadvantages of Sales Credit
Sales credit is the extension of payment terms to the customer. In other words, sales, credit is when the sales transaction takes place at the…
What is Mass Customization? Definition, Types, & How It Works
The practice of businesses offering customized goods or services to each consumer to fulfill their specific needs is known as mass customization. The cost of…
What are Sales Territories and How to Assign one?
What is a Sales Territory? Definition: A Sales territory is a specific geographical area or customer group a company utilizes to distribute sales responsibilities among…
What is Trade Discount (Definition & Example)? Trade vs Cash discounts
Trade discount is the reduction in the retail price of a product that the manufacturer offers when selling to a reseller, rather than the end…
Point of Contact : Meaning, Types, Example, and Advantages
Point of Contact is the individual representing a business entity or an organization for a particular task and who handles the communication and co ordination….
What is Single Sourcing: Examples, Advantages & Disadvantages
In publishing single sourcing is defined as the usage of one solitary document to create several other documents. The user can use this single paper…
Safety Stock: Definition, Examples, Disadvantages and How to Calculate it?
Safety stock is defined as the extra stock that is preserved by a business entity to minimize the risk of a shortfall in their existing…
Price Lining: Examples, Advantages and Disadvantages
Price Lining is a retail marketing technique where Products and services of the same category are grouped in the different price range based on their…
What is Product Development Process? Definition, Examples & Steps
The product development process is the inclusion of all the steps used for taking a product from the concept development stage to making it available…
Sales Broker: Role, Advantages and Disadvantages Explained
A broker can be an individual or a firm which helps in the execution of a transaction between a buyer and a seller. A broker…
Variable Pricing: Definition, Examples, Model and Advantages
Variable Pricing can be defined as the pricing strategy to optimize Profit by offering different prices for the same product or service vary based on…
Price Rebate: Definition, Meaning, Examples and Strategies
Definition of Price Rebate Price rebate is defined as a return or partial return of purchase price to the customer by the seller. This returns…
What is Product Line Extension?
The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with…
What is Quantity Discount? Merits of Quantity Discount
The concept of Quantity Discount can be defined as the incentive offered by the seller to the buyer on the purchase of a large number…
What is Advertising? Advertising Methods and Advantages
Definition of Advertising Advertising involves the use of a sponsored, non-personal message or content for promoting or selling any product or service or for engaging…
What is Macromarketing? Definition, Meaning, and Examples
Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on society and the…
What is Opportunity Cost? Meaning, Examples and Calculations
What Is Opportunity Cost? Opportunity cost is the value of the best alternative that was not chosen. It is what you give up when you…
What are Staple Goods? Definition, Meaning and Examples
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and…
What is Service Strategy? Meaning, Importance and Process
The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry….
What is Fashion Marketing?
Fashion marketing is a specific type of marketing that focuses on selling clothes, jewelry, and other fashion items. Fashion marketers make ads that appeal to…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
What is Market Access in International Trade? Examples of Pharma Industry & Others
Market access is the ability of a company to sell its products and services in a foreign market or across borders. For example, pharmaceutical companies…
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
What is Relative Market Share? Benefits & Calculation
Definition: Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in…
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set…
What is Top of Mind Awareness (TOMA)? Definition, Examples & How to Increase It
The concept of top-of-mind awareness can be defined as the first and foremost brand that comes into the minds of customers when prompted about a…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
