Risk can be defined as the exposure to losses or injuries. A risk is caused by the occurrence of an unfavorable or undesirable event. Risk…
How to do Risk Management? 7 Step Risk Management Process
The term risk management is used to refer to the identification, the polarization and the analysis of the threats or risks that may affect the…
Communicate Effectively: Top 15 Strategies to Improve Skills
Effective and clear communication is an art that separates an exceptional leader from an ordinary one. It has the power to eliminate misunderstandings and encourage…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
16 Disadvantages Of E-commerce – Problems with E-commerce
E-commerce is a commercial sector where transactions are possible with the help of internet connection. More and more industries are moving their operations via online…
Top 10 Communication Skills and How to Improve Them
In this competitive era, the most sought-after soft skill is communication skill. It is a valuable attribute that can help in understanding, negotiating and dealing…
11 Benefits Of Franchising – Advantages Of Franchising
Franchising is becoming the new success story as it has enabled people to taste the financial and professional success that they had only dreamed of….
17 Benefits Of Ecommerce to An Organization
One of the fastest emergent retail industries in the world is e-commerce that is expected to hit figures of more than 4 trillion US Dollars…
What is Market Architecture? Concept, Importand and Needs
The term market architecture is defined as a map which includes the various types of submarkets and how each of these individual submarkets is linked…
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
What is Neuromarketing?
What is Neuromarketing? Neuromarketing is an emerging field that combines neuroscience insights with marketing methods. Simply said, it is a method of understanding what makes…
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales…
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of horizontal trade agreement in which different competitors agree on one single term which…
What is Fair Competition? Definition & Examples
Fair competition is a type of competition that occurs in an open and free market in which there is equitable competition between rival companies on…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
Top 14 Kitchen Appliance Brands in the World
The top kitchen appliances vary from type to type. They vary with degrees of cooking and cooling power. Most of the top kitchen appliance brand…
Top 13 Mattress Brands in the World Based on Market Coverage
Mattresses are important for good sleep. When selecting the mattress, it was essential to consider the brand. Many new brands get introduced very often and…
What is the Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events customers go through when considering purchasing. The journey typically begins with a…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Importance of Human Resource Management
Of all the departments in a corporate firm, the management has to realize and follow the Importance of Human Resource Management in the most crucial…
9 Main Objectives of Business Plan
A recent study has shown that a vast majority of businesses fail due to the lack of a proper business plan. The business plan can…
The Importance of Motivation and its Effect on Performance
There are quite many factors required to complete a specific task or job responsibility in a successful manner. All the tangible factors such as monetary…
Marketing Strategy of Lays – Lays Marketing Strategy
In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman…
Top 7 Visa Competitors & Alternatives in 2025
The top Visa competitors are Mastercard, American Express, Discover card, Capital One, PayPal, Bank of America and J P Morgan Chase. Visa is a popular…
Objectives of Marketing Plan Explained in Detail
A marketing plan’s goals are to accomplish a specific set of outcomes for the promotion of a business. A few notable instances of marketing goals…
Objectives of Leadership – Primary & Secondary Objectives of Leadership
Every business needs a leadership role. Leadership is all about taking a group of people to achieve a common goal. The strength of leadership lies…
5 Objectives of Inventory Management
Inventory management is a key part of any successful business. Inventory costs can quickly add up, so it’s important to have an effective inventory management…
Top 10 International Restaurant Brands in the World
The top restaurant brands listed in this article, arranged by means of market capitalization are at most of them chain operations. These brands have positioned…
6 Objectives of Team Building
You would have read this very famous quote by famous American author Heller Keller- “Alone we can do so little, together we can do so…
What is Employee Value Proposition? Definition, Concept and Examples
Want to ensure Employee Performance Optimization in your company? Looking for the best techniques to improve employee retention? Then incorporating Employee Value Proposition in your…
What is Employee Leasing? Definition, Concept and Examples
Do you know how beneficial Employee Leasing Model can be for your business? It will not only alleviate the task of HR services, employers’ compliances,…
What is Employee discrimination? Definition, Concept & How to Avoid It
Employee discrimination, as the name suggests, is all about discrimination among the employees based on a number of factors. Though the discrimination is very much…
10 Alternatives of Microsoft Word – Top 10 Substitutes of Microsoft Word
Microsoft Word is a word processor that is developed by Microsoft. Released during the year 1983, Microsoft Word was released for various platforms. Its native…
