A business letter is a means of formal correspondence between professionals. Business letter format needs to be carefully selected to have maximum impact. It is…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Performance Management: Meaning, Objectives, and Benefits
The role of Human Resource (HR) department in any organization has moved to new standards over the past few years. The focus of the department…
Top 12 Characteristics of Bureaucracy
A bureaucracy is a type of organization which is different from informal organizations. Bureaucracy is more complicated than any other type of organisation. The term…
What does a Marketing Lead do? Job Overview & Role in Converting Leads
A marketing lead is a professional who manages a marketing team that produces and converts leads. The marketing leader is responsible for developing effective tactics…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Ethics vs Morals: Key Differences in them
Ethics deals with the right and wrong conduct of an individual or group of individuals and it is governed by individual/legal/professional norms. Therefore, ethics has…
Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain…
What is Marketing ROI? Definition & Simple Formula To Calculate It
Marketing ROI is a metric that calculates the return on investment (ROI) received from implementing marketing strategies. Calculating ROI in marketing is important to gauge…
What is Product Description In E-Commerce and How to Write It?
The product description in e-commerce is a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. An…
Business Model of Samsung – How does Samsung make money?
Founded in the year 1938, Samsung is the world’s largest seller of smartphones nowadays. Not only does it specialize in phones, but also in other…
What is Product Information Management (PIM)?
Product information management is the process used to manage and enrich the product information across all the involved teams for offering an engaging product experience…
Retail Marketing: What it is, Main Principles, and the Importance
The retail marketing is defined as that form of the marketing functions in which a product is brought directly to the customers in the retail…
Sales Copy: What it is and How to Write Effective Sales Copy
Sales copy is very important for a business. It is very important to use the right texts, images, and words to create an impact on…
How To Calculate Hourly Rate Of Work (Step by Step Explained)
Services are a saleable commodity, and you need to be aware of the hourly rate of work, whether you are an employee or an employer….
Business Model of Spotify – How does Spotify make money?
Founded by Daniel Ek and Martin Lorentzon in 2006, Spotify is a media-service provider. It acts as a streaming platform for music and podcasts from…
Hard Skills and Soft Skills -Types of Skills and Examples
Skills are those character traits which turns an individual into a good employee and also a preferable one. Skills can be soft skills and hard…
30 Leadership Skills to become an Effective Leader
Leadership skills are the abilities and the capabilities that an individual demonstrates while leading a team, a situation, or life. These skills help them supervise…
Importance of Public Speaking in the Corporate World | Marketing91
In today’s corporate world, it is very imperative to march ahead amidst the tough competitive environment. Importance of public speaking lies in the fact that…
Business Model of Starbucks – How does Starbucks make money?
Founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, Starbucks is an American coffeehouse chain and coffee company. It was based in Seattle, Washington to…
12 Benefits of Technology to Business and Education
As the world is moving from industrial age to information age, our needs and demands have also altered with time. Technology is considered a process…
Working as a Team: 17 Benefits of Teamwork | Marketing91
Working as a team in an organizational setup means a qualified group of people working as a single entity to accomplish common goals. Employers have…
Collaborative Learning: What it is, Benefits and Examples
Traditional learning has been associated with one teacher imparting knowledge to a large number of students. There is simply no interdependence or any group processing….
Customer Care: Concept, Examples, & How to have Good Customer Care
Customer should always be treated with exemplary behaviour and a proper attitude because it is they who help any organization to earn profits and survive…
What is Customer Experience? Importance, Examples & How to Measure It
Customer experience is the holistic impression or perception that a customer has of a brand due to the interactions and experiences he or she received…
Diversity in the Workplace: Benefit and Importance Explained
With the changing times and eras of the business and the corporate world, the companies are going global, expanding their horizons. As more and more…
What is Customer Relations -Ways to Build Better Customer Relations
Developing customer relation is the hardest challenge that an organization faces. Consumers have a direct industry influence as they are interested in various aspects like…
14 Benefits of Qualitative Research Explained | Marketing91
Qualitative research deals with non-numerical facts and data. There are many benefits of qualitative research as it relates to subjective human behaviour. It first collects…
12 Top Benefits of Instagram for Business Marketing
Instagram has been based on its followers, friends, and family members. It is an app in social media that helps its users to upload videos,…
Business Model of Swiggy – How does Swiggy make money?
Every food lover has a dream is to get their favorite recipes delivered from their most adored restaurants in the town that too in a…
The Importance of Knowledge Management for a Firm Explained
In this ever-changing and dynamic era of the business and corporate world, it is very crucial for the companies to constantly innovate and come up…
What is the Importance of Business Plan?
A business plan is important because it is a blueprint for a business that not only includes business concept, current business position, financial features and…
Charismatic Leadership – Definition, Characteristics, Examples, Pros and Cons
Charismatic leadership is a leadership style or form that is defined by the way a leader presents his or her charm to influence and persuade…
Management By Objectives (MBO): Steps, Benefits, Pros and Cons
‘Management by objectives’ (MBO) is a strategic management technique in which the main aim is to improve performance of the organization by defining objectives. It…
What Are Professional Skills -A Complete List of Must-Have Professional Skills
In today’s fast-paced life, where the competition is increasing day by day, surviving in a professional world takes a lot more than just a college…
Top 5 Characteristics of Big Data
In the past few years, big data has become an important term in the field of computer science. One gets the impression of a “huge…
Sales closing: Techniques, Importance, and Terms
Sales closing is a term which is used in the process of sales. It is often used when making a Sale when the deal is…
Gap Analysis: Types, Advantages, and How to perform Gap Analysis
Gap analysis is the difference between the actual performance of an organization and the desired or potential performance. If the current resources of an organization…
Top 9 Most Common Barriers to Learning Explained
In any organization or a workplace, the employees of the firm must stay updated with the changing and developing market environment. It helps the employee…
9 Barriers to Planning -Strategies to Identify and Overcome
For any of the brand or the business venture to succeed in the market-beating the competition, it is required to have the skills and right…
