What are advertising techniques? Advertising techniques are strategies implemented by marketers to captivate their audience, foster interest in a product or service, and ultimately stimulate…
What is Culture? Types and Characteristics
Definition Culture is a broad term that refers to social norms and behaviour prevalent in human society. It also includes acquiring customs, beliefs, values, symbols,…
Sustainable Business – Definition, Process and Principles
With the growing economic challenges, increases the demand for sustainable business. A sustainable business is the ideal requirement of a modern-day environment. People often misunderstand…
Responsibilities and Role Of Chairperson
Planning every meeting and conducting it successfully is the primary role of chairperson, and they do it efficiently. Also, it should be known that the…
Pricing Discounts or Discount Pricing Strategy
The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…
Netflix SWOT Analysis (Updated 2025)
Let’s explore the SWOT analysis of Netflix, a leading name in the streaming industry, to examine its strengths, weaknesses, opportunities, and threats. Netflix, Inc., founded…
Organizational Restructuring – Definition And Strategies
Definition Organizational restructuring is defined as an act that reorganizes the ownership, legal, operational or any other structure of an organization for making it organized…
SWOT Analysis of Sony (Updated 2025)
Let’s explore the SWOT Analysis of Sony by understanding its strengths, weaknesses, opportunities, and threats. Sony Corporation, a symbol of innovation in the entertainment consumer…
Diversification in Finance or Investing
Diversification can be understood as a technique that enables you to allocate capital or portfolio to different types of investments. Diversification plays a crucial role…
Setting Personal Goals – Examples and Importance
A personal goal is what you want to achieve in your life. Having personal goals is good for everyone because it helps them move forward…
SWOT Analysis of Huawei
Huawei is a Chinese multinational technology company that was set up during the year 1987 and is headquartered in Shenzhen, China. Huawei is a consumer…
What is Commercial Awareness? Meaning and Importance
Commercial awareness can be understood as a comprehension of how businesses, enterprises, and corporate sectors work around the world. The concept of commercial awareness is…
Organizational Values – Definition, Meaning, Advantages
Definition Organizational values are the lifeline of a company as it acts as a groundwork that determines the heart of the organizational culture. It is…
SWOT Analysis of Disney Plus
Disney Plus is a popular subscription video-on-demand streaming service. It belongs to and maintained by the Direct to Consumer & International (DTCI) and a subsidiary…
What are Innovation Skills and how to Improve them?
Skills that enable an individual to explore new and innovative ideas for the value-addition in social, technical or economic existence of society are termed as…
Developing a Personal Vision
Personal vision can be termed as an integration of the interests, abilities, goals, skills, values or personality. With your personal vision statement, you will be…
SWOT Analysis of OLX
Online Exchange (OLX), also known as the OLX group, is an online marketplace that was established during the year 2006 and is being in operation…
Convenience Store – Definition And Examples
Definition A convenience store can be defined as a retail business designed by keeping the convenience of its customers in the center. Therefore, these stores…
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
SWOT Analysis of Prada (Updated 2025)
Let’s explore the SWOT Analysis of Prada by understanding its strengths, weaknesses, opportunities, and threats. Popular high fashion brand Prada is known for its inventiveness…
Targeted Advertising – Types and Examples
Targeted advertising is one of the most result-driven advertising practices utilized by advertisers, marketers, and business owners. It is used to display online ads to…
Ethical Leadership – Definition, Meaning, Importance, Principles and Examples
Ethical leadership is the art of influencing people and guiding them to make good decisions rooted in ethical values like fairness, morals, ethics, trust, honesty,…
SWOT Analysis of Prime Video
Prime Video is also marketed as Amazon Prime Video. It is a popular American online Video-on-demand service created, preserved and maintained by Amazon. It provides…
SWOT Analysis of Voot
Voot is a popular Indian subscription video-on-demand service. It was launched during the year 2016 and is headquartered in Mumbai, India. It is the online…
Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
Perceptual Organization – Definition, Meaning And Principles
Definition: Perceptual organisation is a process that groups the visual elements so that it is easy to determine the meaning of the visual as a…
Virtual Organisation – Definition, Meaning And Types
Definition: A virtual organisation is defined as an organisation that is dependent on electronic linking to complete the process of production. It can be of…
Guide to Confidentiality In The Workplace
Confidentiality in the workplace talks about not sharing, discussing or disclosing confidential information of your business with anyone outside of your company. Such confidential information…
Top 10 Creative Thinking Skills to Succeed
Creative Thinking Skills come from within or by practicing effectively. Nothing can be at the peak of perfection, but we can always try to get…
11 Steps of Implementing Change
It is important to remember that change is only constant. Without change, the world will come to a standstill. Knowing the right ways of implementing…
Top 10 Influencing Skills You Should Learn
Influencing skills are the most practical combination of communication, negotiation, credibility and persuasion skills. With the help of influencing skills, you will be able to…
9 Most Common Time Wasters
Time Wasters are the different activities or things that consume lots of your time without offering any productive outcome. Being aware of your time wasters…
Top 10 Financial Skills For Managers and Owners
Financial skills play a crucial role in optimizing the financial performance of a business or an individual. In this post, we will understand how financial…
Top 10 Habits Of Successful People
Habits are an integral part of life. They build personality and help you prosper in your life. Habits of successful people are the most crucial…
Top 10 Tips for Managing a Team
Want to optimize the performance of your team? Then you need to master the skills of managing your team in a result-driven manner. While managing…
Top 10 CEO Skills to have
It’s not easy being a CEO; therefore, individuals are required to have at least these top skills. It will help them to understand and manage…
Sales Mix – Definition, Formula, Meaning and Examples
Definition: Sales mix is a metric which can be done by calculating the proportion of every product that a business sells in its product portfolio…
Transferable Skills: List of Skills which can be Transferred
Definition: Transferable skills are are a set of general skills which have been accumulated over time and do not particularly belong to a specific niche…
Organisational Performance Definition and Factors
Definition: Organisational performance is defined as the actual output of a company measured against its intended output. It is a broad field that deals with…
Organic Organization – Definition and Characteristics
Definition The organic organization is defined as an organizational structure where all the employees are placed at equal levels. In this type of flat structure,…
