In some previous articles we were talking about horizontal and vertical integration, penetration pricing, product placement and so on. These are just a few examples of strategies that a company can use to
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each individual in an organization, executive and employee, should
The name McDonald itself brings water to my mouth because of their very very tasty food menu and especially because of their hallmark burgers. Kids as well as adults from around the world
Break even pricing is a strategy focused on penetrating the market by keeping the price of the product in such a manner that the company is neither in profit nor in loss. Break
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines over wide geographic areas. In contrast to the
Innovation comes at a cost. If you are going to bring a unique product, you need to invest in R&D, think out of the box and take a risk of launching the new
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in the marketing plan or for your business, you
The marketing mix of Apollo Hospitals discusses the service marketing mix or the 7P’s of one of the premium hospital chains in India – Apollo hospital.
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 P’s of the service marketing mix. This is because it is specifically used
This is one of the more sensitive articles here on marketing91.com. It concerns with the recent Rape case of an employee by a taxi driver who works for the company – Uber cabs.
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers of selling personnel. For instance, in companies that
Behavioral segmentation divides a population based on their behavior, the way the population respond to, use or know of a product. Consumer behavior is a subject studied in depth over time in marketing
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types of sales organization : line, line and staff,
One of the hardest tasks of an entrepreneur is to meet the requirements of the market which in other words means managing supply and demand. How to manage supply and demand is a
Any great marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite
Marketing plan is an instrument which lays out the basic foundations of all your marketing activities, which in turn will help the growth of the organization. But is there a specific to time