The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces framework tells us whether or not we should
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve their positioning. Positioning by product class mainly uses
Amazon was one of the top online bookstores, which soon converted to the top online retailer across the world, and currently, even though it has a lot of competition, Amazon has a strong base
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone can get them designed. Of course there are various
The Voltas all weather AC ad is really good as it hits two birds with one stone – Humour and usefulness. With this ad, Voltas is able to show both – the potential
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of a few miles. Thus many brands as well
Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at a premium value depending on the artist. The
One of the top telecommunication companies in India, Airtel has spread across far and wide in the last 2 decades of its existence. The company is known for its availability and its smart
Nation Branding – Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations
One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast food chains. The brand has a close competitor in Pizza Hut. However, it has
One of the tastiest fast food chains across the country, KFC or Kentucky fried chicken has come out with products and a marketing mix which is hard to be beaten except for the
Whenever a customer enters your showroom or your website, he has customer several expectations from your business, even though he might be walking in for the first time. It might be a restaurant,
One of the most classy cars across the world, known for its quality and design is BMW. The brand is known to be adaptable and has cars which are in the ultra premium
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in most brains, the top of the mind brand
Bill gates Microsoft has been an iconic brand of our era. There are 100’s of lessons which business graduates can learn from Microsoft. However, here we present 8 marketing strategy lessons from Microsoft.
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections a sales guy faces on a daily basis.