Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological advancements, size or superiority of the organization. It is all dependent on the customer.
In a bid to stay at the top, businesses now realize the importance of customers in achieving their bottom line. They realize that building a customer driven organization is key to improving profits and maintaining market position in the competitive industry.
A customer driven organization is one that has realized that the hierarchical structure, where the executive and management were the most important people in the organization, must be modified to put the attention on the customer; who is currently the principal thrust of the organization.
All of the organization’s focus ought to shift to the now driving force of the organization, the customer. In this regard, you shouldn’t just be attentive on satisfying customers’ needs but rather focus more on exceeding their expectations. Today’s customers expect top quality and excellent service, and they want it fast. These are therefore the key things that you need to put a significant percentage of your focus on as an organization.
Being customer driven means having the capacity to respond to customers’needs better and faster. As an organization, you need to acknowledge that you can only survive competition if you meet customers’ needs and if the customers are delighted with your services.
So how can you put your center focus on your customers? It’s surely simple to implement
Start by determining customer needs
An organization will only have a long term upper hand in the market if it’s able to set up what their clients’ needs are, and their ability to deliver and give a quality product or service that will fulfill those needs. Actually, without customers, a business can’t exist.
Speed and flexibility should be a part of your runnings
You need to be able to tackle customers’ needs fast and above expectations. The typical customer wants their needs to be dealt with fast and how they want it. Where conceivable you can boost client contact and pack your business with elusive esteem; the more value-added benefits you can incorporate into your customer relationships, the more you can impact their want to keep on doing business with you.
Continuously give more than they expect at whatever point you can, accomplish more than you need to, give your clients more than they anticipate. Do all the better you can do and after that do slightly more. Your profits will come to fruition in pride, fulfillment, acknowledgment, incomes, and reputation, none of which you can purchase, all of which are free rewards of work well done.
Be consisted with your customer relationships
Numerous organizations are extremely obliging with new clients; they concentrate on getting new business (which is more costly compared to maintaining existing relationships) rather than reviving and enhancing existing business.
Understand that rehash and referral business is significantly more profitable than new business.
A good organization listens to its customers and attends to their needs in the best and fastest way possible. You, therefore, need to develop practices and processes that guarantee that you keep up a precise comprehension of what the needs of your customers are; react quickly to these requirements. In the majority of your dealings with others, recall that the vital capacity of business is to pull in and look after customers.
To become a great, enduring organization, you should make an aggregate sense of duty regarding being a customer driven organization
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