Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Marketing » 7 Advantages of giving Good Customer Service

7 Advantages of giving Good Customer Service

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

One of the reasons good businesses become great is because of the loyalty they command from their customers. This loyalty ensures that the customers stay back with the company over the years. To command such a loyalty from customers, you need to give good customer service.

A common pitfall in starting a new business is that you do not have enough manpower to concentrate towards service issues as well. You are busy generating revenue or managing working capital. You are more busy in acquiring new customers. What happens is, WHEN you have existing or old customers, there is no one to give customer service to them.

This naturally creates a problem because the customer then leaves your storefront disappointed. So, naturally, your customer service is going to have a great impact on your customer retention. This is the reason that you need to give good customer service.

Good customer service - 1

Table of Contents

  • Here are the Main advantages of giving good Customer service. 
  • 1) It retains the customer
  • 2) Gets you more references
  • 3) Creates word of mouth
  • 4) Increases profitability
  • 5) Gives you and your employees confidence
  • 6) Creates a holistic marketing scenario
  • 7) Competitive advantage

Here are the Main advantages of giving good Customer service. 

1) It retains the customer

Naturally, when the customer is happy with your service, he will stick back with your brand and will not shift to competitors. This in itself is a big plus point for the company as customer retention is far cheaper then customer acquisition.

2) Gets you more references

When you give good customer service, your customers talk about you to others. They tend to do so even more when they have been receiving good quality service over a period of time. These references mean money to your business. The more the references, the more customers acquired without spending a dime.

Giving good customer service - 2

3) Creates word of mouth

I once traveled to Singapore through a travel operator. I was so impressed with that guy, that till date i would have given him references of at least 10 tours. These 10 customers will surely refer him to their friends, and so the word of mouth has traveled a long way from a single customer. The word of mouth may travel to many people, but everyone will not be a customer. Nonetheless, a good customer service can generate excellent word of mouth.

Also Read  Customer Base - Definition, Types and How to Build one

4) Increases profitability

When your service is good, and the word of mouth and references are good, you will acquire new customers at a fraction of the cost you were supposed to. A normal business spends a lot in advertising, promotions and whatnot to get customers to walk in to their doors. But with good customer service, all that is being done by your existing customers. This ensures fantastic profitability as you are getting maximum returns on the investment already done.

5) Gives you and your employees confidence

When a customer praises your business, it also boosts your employee morale. Naturally, over a period of time, your confidence rises on your business and you now know that giving good customer service is the key to build confidence in your employees, who will be empowered enough to keep their customers happy. Ultimately, your own internal customers are also happy.

Good customer service - 3

6) Creates a holistic marketing scenario

With your employees motivated, with your insight into the customer mindset and what makes the customer happy, and with the positive and happy customers, the overall business becomes a holistic marketing scenario; wherein everyone is doing their part for ultimate customer satisfaction. This is the best thing you want to achieve as an organization, because even the smallest employee understands the role he plays in customer satisfaction. So with such a work environment, you are sure to succeed.

7) Competitive advantage

Last but not the least, your customer service and the manpower that you employ for service can become your competitive advantage. If your employees themselves are building relationships with customers, then they will not allow a competitor to enter or place toehold. Hence, your business becomes sustainable and competitive and difficult to beat.

Thus, as you can see, there are tremendous benefits to any business once it starts giving good customer service. In all of the above benefits, two points stand out – Customer retention as well as competitive advantage.

The reason that these two points are most important is because of the number of brands out there and the increasing competition which is affecting a lot of businesses. So the sooner you build a competitive advantage, the better it is for you and your business.

Also Read  What is Repositioning? Definition, Importance & Examples

Also read – Customer service process | Levels of customer satisfaction | Customer analysis

Liked this post? Check out the complete series on Customer Management

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Service Differentiation and 7 Ways to Differentiate Service from Competitor
  2. Service triangle or The service marketing triangle
  3. 4 types of service processing – How to categorize service processes?
  4. 12 hilarious jokes on customer service
  5. How to build, streamline and enhance your CRM for best customer service?
  6. What are Customer Service Goals
  7. 7 Types of After Sales Service to keep your Customer Satisfied
  8. Who Is A Customer Service Representative and what is his Role?
  9. Best Customer Service Skills that you Need to know about
  10. Importance of Customer Service
Not found what you are looking for? Search this website.

Comments

  1. mark williams says

    that was a nice one..

    Reply
    • haziqah says

      wow

      Reply
  2. Imani Memirieki says

    I appriciated this marketing

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved