Founded by Narotam Sekhsaria and Suresh Neotia in the year 1983, the company had become part of the global Conglomerate Holcim with its operations in…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing Strategy of ICICI Bank – ICICI Bank Marketing Strategy
ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in terms of market capitalization is changing the face of banking…
Marketing Strategy of Barclays – Barclays Marketing Strategy
Barclays being 325-year-old banking financial institution is offering products such as investment banking, Wealth management services, International Cards etc. for both retail & corporate customers….
Marketing Strategy of Alibaba
By serving 2 billion consumers and servicing tens of millions of merchants worldwide Alibaba has emerged as a Global E-commerce player with its footprints in…
Marketing Strategy of Asian Paints – Asian Paints Marketing Strategy
Founded in 1942, the company was set up with an objective of taking over world’s biggest and famous paint companies operating in India. The customer-centric…
Marketing Strategy of Axa – Axa Marketing Strategy
AXA is a French MNC with its presence in more than 60 countries around the world. Its business portfolio consists of Investment and advisory services,…
Marketing Strategy of Citibank – Citibank Marketing Strategy
With more than 200 years of experience, Citibank is making the life of its clients easier by helping them with their investment & saving decisions….
Marketing Strategy of Bank of America – Bank of America Marketing Strategy
The world’s renowned financial institution Bank of America has a full range of financial products/ services from asset management to investing & banking, to address…
Marketing Strategy of McDonald’s
McDonald’s fast food chains have spread in more than 100 countries across the world with its 80% of the outlets based on a franchise model….
Marketing Strategy of Amway – Amway Marketing Strategy
Serving more than 71 millions household since its inceptions, 1959 when it was founded by Jay Van Andel and Rich DeVos as a family business…
Marketing Strategy of Armani – Armani Marketing Strategy
The Armani is an Italian Brand flourishing since 1975 as a fashion house founded by Giorgio Armani, for manufacturing, designing, distributing and retailing the fashion…
Marketing Strategy of American Airlines
Starting its operation in the year 1930, American Airlines has become the largest Airline globally based on Revenue, a number of destination served, fleet size…
Marketing Strategy of Pepsi – Pepsi Marketing Strategy
Operating in more than 200 countries PepsiCo, the parent company of Pepsi has been the leading company in the food & beverages industry having more…
Marketing Strategy of AT & T – AT & T Marketing Strategy
AT & T is the world’s largest communication company with more than 140 years heritage of innovation and technological advancements offering solutions in next-generation TV,…
Marketing Strategy of Cox & Kings – Cox & Kings Marketing Strategy
The travel & tourism company Cox & Kings was founded in 1758 and since then it has emerged as a prominent player in the industry….
Marketing Strategy of ACC Cements – ACC Cements Marketing Strategy
From last 8 decades, ACC cement (formerly known as the associated companies Ltd) is playing a pioneering role in nation building through supplying its quality…
Marketing Strategy of Costa Coffee
Founded in 1971 by the Italian brothers Costa Coffee has emerged as a leading coffee chain in the world with 3000+ coffee shops and 4200+…
Marketing Strategy of HSBC Bank – HSBC Bank Marketing Strategy
HSBC bank with 150 years of experience of catering financial needs of the customers has evolved as a global fortune 500 company by serving around…
Marketing Strategy of Chanel – Chanel Marketing Strategy
Headquartered in Paris, France Chanel has come a long way since 100+ years of its inception to emerge as a renowned player in the fashion…
Marketing Strategy of Honda Motors
Founded in 1948 Honda Motor Co. Ltd. have come a long way to emerge as a world’s largest 2-wheeler manufacturer and one of the world’s…
Marketing Strategy of Siemens – Siemens Marketing Strategy
Operating in more than 190 countries globally and having the expertise and long heritage of 160 years has helped the company in being a leader…
Marketing Strategy of Acer – Acer Marketing Strategy
Founded as MULTITECH in 1976 and headquartered in New Taipei, Taiwan the brand Acer has emerged as one of the world’s top Information and Communications…
Marketing Strategy of HP – HP Marketing Strategy
Founded in the year 1939 HP has emerged as the global giant providing IT products & services to each and every segment of the society…
Marketing Strategy of Colors – Colors Marketing Strategy
In the entertainment industry, the role of TV channels is changing from mere being broadcasting daily serial to shaping the society and showing a clear…
Marketing Strategy of CNN – CNN Marketing Strategy
Launched in 1980 this Time Warner news channel American brand has been successful in garnering a large share market internationally the 24*7 hrs news segment….
Marketing Strategy of Lenovo – Lenovo Marketing Strategy
Founded in 1984 in Beijing Lenovo Group is a Chinese MNC that designs, manufactures and sells various computer hardware & electronics items in 170+ countries….
Marketing Strategy of China Mobile – China Mobile Marketing Strategy
With 820 million mobile customer base and 312 million 4G services users in China, China mobile is leading the voice services and data services business…
Marketing Strategy of Levis Strauss & Co. – Levis Strauss & Co. Marketing Strategy
Based in San Fransisco, California the American clothing company popularly known for its denim jeans has four brands under its portfolio namely Levi’s, Dockers, Denizens…
Marketing Strategy of Cisco – Cisco Marketing Strategy
California-based Multinational corporation manufactures and design and distributes network equipment. Following customer-centric approach and built to order approach for making its services available to end…
Marketing Strategy of Ford – Ford Marketing Strategy
Being in the business of cars, trucks, crossovers, Financing and utilities, founded by a legendary Henry Ford and incorporated in 1903 the company have emerged…
Marketing Strategy of Hyundai Motors
Hyundai Motor Co. is a South Korean automobile MNC which started its operation in 1967 and it never looked back. It is mainly in manufacturing…
Marketing Strategy of Chevrolet – Chevrolet Marketing Strategy
Founded in 1911 and headquartered in Michigan Chevrolet has been popularly known as Chevy a company established and is operating & selling automotive and related…
Marketing Strategy of Hitachi – Hitachi Marketing Strategy
Founded in 1910 by Namihei Odaira Hitachi is highly diversified conglomerate operating in eleven businesses namely Digital Media, Consumer Products, Information and Telecommunication Systems, Electronic…
Marketing Strategy of IBM – IBM Marketing Strategy
International business machine corporation (popularly known as IBM) headquartered in New York, United States got incorporated on 1911 as Computer Tabulating Recording company which later…
Marketing Strategy of Verizon – Verizon Marketing Strategy
Verizon is a technological and networking company which design, build and operate worldwide networks, Mobile telephony and information systems which help the companies to grow…
Marketing Strategy of DHL – DHL Marketing Strategy
Headquartered in Bonn, Germany DHL is currently operating in more than 220 countries & territories globally. In order to cater to the upsurge in the…
Marketing Strategy of British Petroleum – British Petroleum Marketing Strategy
British Petroleum being world’s leading oil and gas company (based on market capitalization; 2015) have a talent pool of more than 80,000 employees across the…
Marketing Strategy of Rolex – Rolex Marketing Strategy
The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up…
Marketing Strategy of ESPN – ESPN Marketing Strategy
The leading multinational, multimedia sports entertainment organisation, ESPN was originally known as Entertainment and Sports Programming Network has been founded in 1979 and it features…
Marketing Strategy of Land Rover – Land Rover Marketing Strategy
Land Rover is the part of the British multinational automotive company Jaguar Land Rover Automotive Plc. and is a subsidiary of the Indian automaker Tata…
