Incorporated in 1918 it has emerged as a prominent player in various lines of businesses. Currently, it is operating 4 different business segments namely electronic…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing Strategy of Crossword
The wholly owned subsidiary of Shoppers stops services Ltd. was established in the year 1992 and since its inception, it is retailing books and other…
Marketing Strategy of Absolut Vodka – Absolut Vodkav Marketing Strategy
Founded in 1879 in Ahus, Sweden the company was established by Lars Olsson Smith. Smith’s liquor business became the foundation for the government monopoly due…
Marketing Strategy of Chevron Corporation
The largest energy company operate in upstream business – deals in natural gas, deep water, shale & tight resources and exploration; a downstream and chemical…
Marketing Strategy of Puma – Puma Marketing Strategy
Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. Incorporated in 1948 by…
Marketing Strategy of Compaq – Compaq Marketing Strategy
Founded in 1982, the company started its initial operation through manufacturing some of the advanced PC of its time for IBM and other IT companies…
Marketing Strategy of Close up – Close up Marketing Strategy
Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period…
Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time…
Marketing Strategy of Marlboro – Marlboro Marketing Strategy
Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was…
Marketing Strategy of Oracle – Oracle Marketing Strategy
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an…
Marketing Strategy of General Electric – General Electric Marketing Strategy
Founded by Thomas A. Edition in 1878, General Electric has grown into a multi-fold organisation being present in the diversified set of businesses & industry….
Marketing Strategy of Huawei – Huawei Marketing Strategy
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its…
Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions…
Marketing Strategy of Canon – Canon Marketing Strategy
Being founded as Precision Optical Industry Company Ltd in 1937 in Japan, it has come a long way to emerge as a prominent player in…
Marketing Strategy of Uber – Uber Marketing Strategy
Operating in more than 540 cities worldwide Uber have a come a long way in operating as a cab aggregator from 2009. The company was…
Marketing Strategy of Parle – Parle Marketing Strategy
Starting its operations in 1929 with just 12 People, Parle Company has come a long way in the last 8 decades. It has emerged as…
Marketing Strategy of UPS – UPS Marketing Strategy
United Parcel Service, Inc. commonly known as UPS is the world’s largest package delivery company and a leading provider of supply chain management solutions was…
Marketing Strategy of Visa – Visa Marketing Strategy
Operating in 200 countries Visa has emerged as a global payments technology company connecting businesses, banks, financial institutions, consumers, and governments, enabling them to use…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
Marketing Strategy of SHELL – SHELL Marketing Strategy
Founded in 1907 after the merger two companies Royal Dutch Petroleum Company (public limited company of England) and the shell transport and trading co. ltd.,…
Marketing Strategy of Facebook – Facebook Marketing Strategy
Facebook was founded on 2004 by Mark Zuckerberg and team with a mission to engage, connect people and share their life’s moments. It helped people…
Marketing Strategy of Baidu – Baidu Marketing Strategy
Founded in the year 2000 by Mr Robin Li, a creator of hyperlink analysis technology, Baidu is a search engine platform, a product/ service which…
Marketing Strategy of Mitsubishi Corp – Mitsubishi Corp Marketing Strategy
Based out in Tokyo Japan Mitsubishi Corporation is conglomerate founded in 1950. With total employee strength of more than 68300, it has emerged as a…
Marketing Strategy of Walt Disney – Walt Disney Marketing Strategy
The diversified multinational mass media and entertainment company was founded in 1923 by Walt Disney and Roy O. Disney. The American multinational is the leader…
Marketing Strategy of Microsoft – Microsoft strategy
Founded in 1975 by Bill gates, Microsoft, the American MNC is the technology giant which is making the life of the people around the globe…
Marketing strategy of Indigo Airlines – Indigo Marketing strategy
InterGlobe Enterprises started its operation in august 2006 with main focus on low fares and best service in the industry. Indigo is one of the…
Marketing Strategy of Dominos – Dominos strategy
Founded in 1960, Domino’s is the leading Pizza Company of the world with more than 10,800 Company owned & franchised outlets. With its presence across…
Marketing Strategy of Dettol – Dettol Marketing strategy
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which…
Marketing strategy of Flipkart – Flipkart strategy analysis
Leading E-commerce giant of India, Flipkart have 75 million registered users who had helped the company to achieve 5 billion dollar GMV (Gross merchandise value)…
Marketing strategy of Abercrombie and Fitch
Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as…
Marketing Strategy of Aquaguard – Aquaguard marketing strategy
Segmentation targeting and positioning in the Marketing strategy of Aquaguard. “Aquaguard has a clear segmentation of people who want clean water. This is more of…
Marketing strategy of Dell – Dell marketing strategy
From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology…
Marketing Strategy of Audi – Audi marketing strategy
Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. In addition, the sales subsidiaries of the…
Marketing strategy of Dabur – Dabur marketing strategy
The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.” – V.C. Burman Dabur…
Marketing Strategy of Axis Bank
The 3rd largest private sector bank of India is Axis Bank which was previously known as UTI bank. UTI bank changed its name to Axis…
Marketing Strategy of Zara – Zara Marketing Strategy
Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
