Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Brand Strategies » Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy

Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy

March 9, 2018 | By Hitesh Bhasin | Filed Under: Brand Strategies

Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time Life Inc during its inception in 1980 which later on was merged in 1989 with Warner Communications.

Currently, 8 channels run under the umbrella brand of Cinemax namely Cinemax, MoreMax, 5 star Max, Action Max, MovieMax, Outer Max and Thriller Max.

Table of Contents

  • Segmentation, targeting, positioning in the Marketing strategy of Cinemax-
  • Competitive advantage in the Marketing strategy of Cinemax-
  • BCG Matrix in the Marketing strategy of Cinemax-
  • Distribution strategy in the Marketing strategy of Cinemax-
  • Market analysis in the Marketing strategy of Cinemax-
  • Customer analysis in the Marketing strategy of Cinemax-

Segmentation, targeting, positioning in the Marketing strategy of Cinemax-

Segmentation helps in understanding the different variables, customer profiles, their needs which may shape the company’s strategies. Cinemax uses demographic and geographic segmentation strategies.

Since customers of Cinemax are from varied age groups, therefore, it uses differentiating targeting strategy.

It has positioned itself as a channel offering or airing shows which are prime and original series not available on other channels at a time. It uses user benefit based positioning strategies.

 Marketing mix

SWOT analysis

Mission- “Not Available”

Vision- “Not Available”

Tagline-“Follow us on CINEMAX”

Marketing Strategy of Cinemax - 1

 

Competitive advantage in the Marketing strategy of Cinemax-

Unique broadcasting content: Cinemax is known to be a pioneer in airing premier contents on its channels competing to its sister concern like HBO and other Time Warner group channels.

Strong Parent Company: The Warner brothers are the global leader in entertainment, broadcasting some of the world’s popular shows such as Game of thrones, Justice League, Power puff girls and Tom & Jerry much more. Leveraging experience and distribution system has helped CNN network to be present in 212 countries worldwide.

Extensive portfolio: Its presence in an extensive line of formats with regional languages across different mediums i.e. offline and online has helped the company in garnering large audiences.

BCG Matrix in the Marketing strategy of Cinemax-

Cinemax operates in segments such as Comedy, Classic, Drama, Horror/ Suspense/ Premiere and action.

Also Read  Marketing Strategy of Huawei - Huawei Marketing Strategy

Out of these segments, the Classic, Drama, and premiere are Stars in the BCG matrix and other segments are questions marks as there are lots of channels competing in these segments.

Marketing Strategy of Cinemax - 2

Distribution strategy in the Marketing strategy of Cinemax-

Its integrated value delivery system with an in-depth understanding of the demand pattern and need analysis of the viewers has helped the company in popularising its channels by various means such as Cinemax on demand, Max Go or Cinemax HD for distribution of its information/news worldwide is helping the company in being ahead of its competitors.

Various functions of the company have been integrated to communicate in the real time in order to identify the potential markets and the reporters capture some of the toughest broadcast or the live incidents.

Brand equity in the strategy of Cinemax- Broadcasting regional contents and some of the premier shows has helped the company in increasing its TRP (television rating point) which resulted into positive word of mouth.

Competitive analysis in the Marketing strategy of Cinemax- The industry creates a competitive landscape but due to the presence of a large number of competitors and high infrastructure cost, lack of revolutionary contents to be broadcasted are factors which are bottlenecks as well brings opportunities for the companies operating in this industry.

It is customer driven industry and is affected by the way companies bring in technology based platforms for easy access to the contents anywhere anytime.

Market analysis in the Marketing strategy of Cinemax-

Social media platforms, digital media, and online video streaming sites and so many companies venturing out into the entertainment industry has resulted in intense competition in the news broadcasting industry.

Technological disruption, political pressure, rising diplomatic relationship increasing per capita income, changing the lifestyle of the communities, literacy growth are some of the factors affecting the company.

Customer analysis in the Marketing strategy of Cinemax-

Customers of Cinemax are from all age groups and are those who are interested in some 24*7 original premiere shows or contents, news etc.

Liked this post? Check out the complete series on Strategies

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing strategy of Coca cola – Coca cola marketing strategy
  2. Marketing Strategy of Google – Google Marketing Strategy
  3. Marketing Strategy of Nescafe
  4. Marketing Strategy of General Electric – General Electric Marketing Strategy
  5. Marketing Strategy of Huawei – Huawei Marketing Strategy
  6. Marketing Strategy of Walmart – Walmart Marketing Strategy
  7. Marketing Strategy of Compaq – Compaq Marketing Strategy
  8. Marketing Strategy of ESPN – ESPN Marketing Strategy
  9. Marketing Strategy of Bajaj Electricals – Bajaj Electricals Marketing Strategy
  10. Marketing Strategy of Uniqlo – Uniqlo Marketing Strategy
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved