Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Strategies » Marketing Strategy of Facebook – Facebook Marketing Strategy

Marketing Strategy of Facebook – Facebook Marketing Strategy

March 7, 2018 By Hitesh Bhasin Tagged With: Strategies

Facebook was founded on 2004 by Mark Zuckerberg and team with a mission to engage, connect people and share their life’s moments. It helped people knowing what’s happening in other parts of the world on real time basis. Facebook have more than 1 billion daily active users (DAU).

It has acquired other popular social networking sites such as Instagram, WhatsApp, Oculus over the period of time in order to broaden its presence in different platforms and segments.

Table of Contents

  • Segmentation, targeting, positioning in the Marketing strategy of Facebook-
  • Competitive advantage in the Marketing strategy of Facebook –
  • BCG Matrix in the Marketing strategy of Facebook –
  • Distribution strategy in the Marketing strategy of Facebook –
  • Brand equity in the Marketing strategy of Facebook-
  • Competitive analysis in the Marketing strategy of Facebook-
  • Market analysis in the Marketing strategy of Facebook-
  • Customer analysis in the Marketing strategy of Facebook-

Segmentation, targeting, positioning in the Marketing strategy of Facebook-

Facebook uses the mix of Demographic, geographic and psychographic segmentation variables in order to understand the preferences and engage people accordingly so as to generate revenues.

Since the target market for Facebook is huge so by using differentiated targeting strategy Facebook makes sure that it provides algorithmically individualised advertisements meant for the specific person based on the way he/she operates their accounts.

It uses value-based positioning strategy and believes in engaging people so that people can share more and more and connect with others.

Marketing mix – Click here to read the Marketing mix of Facebook.

Mission- “To make the world more open & connected and give power to the people to stay connected”

Vision- “Not Available”

Tagline-“Facebook helps you connect and share with the people in your life.”

Marketing Strategy of Facebook - 1

Competitive advantage in the Marketing strategy of Facebook –

The foremost competitive advantage that the facebook have is its reach and the way it has engaged the different communities worldwide to make the world more transparent, more open and communicate other what’s going on in their mind.

Broad products/ service portfolio – Facebook has different platforms meant for a different segment of customers and which can be useful for entirely different purposes. Like Facebook is an application where one can post update/ photos/ activities, communicate with their favourite brands, people and icons etc. Instagram is a platform where one can share edited photos and videos to their friends or followers.

On the other hand, Whats app the most popular messenger app helps everyone to message others and is fastest means of communication.

BCG Matrix in the Marketing strategy of Facebook –

All the products and services offered by Facebook are Stars in the BCG matrix due to the popularity each one has brought since its inception is something which is noticeable. The social network Facebook in itself has a majority market share but it also has competition from Twitter and linkedin. The market still has a very good growth rate but it is now being limited by the availability of Internet across the world. Instagram faces competition from Snapchat. But Whatsapp is a clear leader in the chat field because of its massive penetration across the world. 

Distribution strategy in the Marketing strategy of Facebook –

Facebook uses online channel for delivering its services. It reorients and changes the platform continuously so as to engage the users effectively and improve their overall experience each time they access to the different services offered by the Facebook.

Brand equity in the Marketing strategy of Facebook-

The popularity and the reputation that Facebook carries are far greater than its peer companies competing with it. Facebook have positive word of mouth and high TOMA (top of mind awareness) relative to the competitor’s offerings. The brand valuation of Facebook is $52.6 billion in 2016. Not surprisingly, this valuation is a 44% growth from Facebook’s valuation of 2015. This goes to show how the Brand Facebook is growing very fast.

Competitive analysis in the Marketing strategy of Facebook-

It faces competition in each of the segment of the business it is present into whether a competitor is a company which is sharing information or the company which is collecting information, in each way it is going to affect the marketers who are the main source of revenue for the Facebook.

In some of the geographic locations due to several factors such as government regulations or the work culture, community ideologies are the main challenges that Facebook faces.

Market analysis in the Marketing strategy of Facebook-

Facebook operates in the market which is highly competitive and innovates or perish is the only mantra which helps the companies to sustain. Many networking companies like Skype, zomato, snapchat etc are still struggling and are fighting hard with each other technologically to emerge as a market changer and innovator.

Customer analysis in the Marketing strategy of Facebook-

Customers of Facebook are the individuals of different communities/ locations and the enterprises who want to get connected with each other and interact in a more open world. These are the people and business that uses the platform of Facebook/ Instagram / WhatsApp to communicate to other what they stand for and who they are.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing Strategy of Microsoft – Microsoft strategy
  2. Marketing Strategy of Apple Inc – Apple Marketing Strategy
  3. Marketing strategy of Aquaguard – Aquaguard marketing strategy
  4. Marketing Strategy of Nintendo – Nintendo Marketing Strategy
  5. Marketing Strategy Of Converse – Converse Marketing Strategy
  6. Marketing Strategy Of Taco Bell – Taco Bell Marketing Strategy
  7. Marketing strategy of Coca cola – Coca cola marketing strategy
  8. Marketing Strategy of Tommy Hilfiger – Tommy Hilfiger Marketing Strategy
  9. Marketing strategy of Amazon – Amazon marketing strategy
  10. Marketing Strategy Of Tropicana – Tropicana Marketing Strategy

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Comfort Letter – Definition, Types, Template and Examples
  • Delta Model – Definition, Importance and Case Study
  • Channel Strategy – Definition, Creation and Types
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved